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Chessup

Fail

Shoppers spend only $0 a year here, so Chessup is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£0/yr21K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
69%top-5 click share · 9 brands · 26 sellers

Flapen Score

Chessup against its category

The dotted line is the Toys & Games average. Past it, Chessup is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chessup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chessup 21K times last year and spent an estimated £0. The top 5 brands take 83% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
chessup8K searches a year

02 · Price

A sale here is worth £130.12.

Listings sell for £130.12 on average, from £30.17 to £234.71. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £130.12 that is £0 to £13K a year per listing.

Average price
£130.12above the $15 to $100 sweet spot
Price range
£30.17–£234.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #982 within Games & Accessories. It carries 143 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
15.4%
Average rank
#982in Games & Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Chessup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

26

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • ChessUp37%
  • GoCube26%
  • MILLENNIUM8%
  • Chessnut7%
  • Femuey6%
  • Vonset6%
  • Open — no brand owns it (3 brands, 11%)

Demand

Chessup search demand

Weekly searches over the year. Pick a range.

800600Spike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Chessup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chessup8K/yr
  • chessup 26K/yr
  • chess up4K/yr
  • chess up 23K/yr

Reviews and returns

What reviews say buyers love and hate about Chessup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength29%−0.19

fragile figurines

But the pieces themselves are very fragile, be careful

It is very very weak compared to version 2

Quality-Overall14%−0.08

Do they realise that the product is of such poor quality

Durability14%−0.13

Faulty after 3 weeks

Defective Material/Parts14%−0.14

pieces look bad

Color5%+0.20

Not that lovely reddish colour in the photos

But the colours are Very different from the advertising images

Love

Fun/Entertainment Experience33%+2.45

They enjoy playing

Great fun

interesting game

Quality-Overall25%−0.08

good quality

great product

Really good no issues

Educational-Overall8%+0.51

This is a great piece of kit for learning

Good for learning

Ease Of Use7%+0.48

Easy to get going, lovely feel to the board and pieces, online play, stockfish bot and puzzles are brilliant on it

It's fairly easy to get the hang of

Fine Motor Skill5%+0.30

For chess beginners, this is an excellent learning and training tool

Return

4.9% Return rate 17% Fixable by listing

Functionality-Overall24%▄█▂▄▂█
Advertised Vs Actual Product13%▁██▁▁▁
Connectivity-Overall11%▁▁▅▇█▁
Quality-Overall10%▁▁▃▄█▁

Do they realise that the product is of such poor quality

Charging8%█▁▁▃▄▁

FAQ

Common Chessup questions

Answered from the same tracked data.