Chessup
FailShoppers spend only $0 a year here, so Chessup is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £0/yr21K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 26 sellers
Flapen Score
Chessup against its category
The dotted line is the Toys & Games average. Past it, Chessup is stronger. Inside it, weaker.
Market
The Chessup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chessup 21K times last year and spent an estimated £0. The top 5 brands take 83% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Top search term
- chessup8K searches a year
02 · Price
A sale here is worth £130.12.
Listings sell for £130.12 on average, from £30.17 to £234.71. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £130.12 that is £0 to £13K a year per listing.
- Average price
- £130.12above the $15 to $100 sweet spot
- Price range
- £30.17–£234.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£13K
- Returns
- 4.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #982 within Games & Accessories. It carries 143 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 15.4%
- Average rank
- #982in Games & Accessories
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 143per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Chessup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs
- Price
- £35.93
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 11mo ago

GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers
- Price
- £172.35
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 1y ago

Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
- Price
- £207.30
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 8mo ago

Chessnut Air Electronic Chess Board - A magnificent handcrafted wooden set with extra queens LED game and adaptive electronic chess apps. For 2 players ages 10 and up.
- Price
- £199.27
- Rating
- 4.3/5
- Reviews
- 346
- Age
- 3y ago

Checkers for ChessUp 2 The Electronic Smart Chess Board by Bryght Labs
- Price
- £30.17
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Trending
90-day click momentum
Electronic Chess Set P6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £104.05
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 2mo ago

Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £133.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers
- Price
- £172.35
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 1y ago

MILLENNIUM ChessGenius PRO - chess computer for children & beginners playful chess trainer with a variety of practice options and customizable difficulty levels
- Price
- £112.60
- Rating
- 4.3/5
- Reviews
- 246
- Age
- 2y ago

Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs
- Price
- £35.93
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 11mo ago
Newest
by launch date
Electronic Chess Set P6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £104.05
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 2mo ago

Electronic Chess Set Computer Chess Game Electronic Chess Set Game Chess Sets Games Lovers for Beginners Great Partner for Play and Practice
- Price
- £130.89
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 5mo ago

Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £133.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
- Price
- £207.30
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 8mo ago

Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs
- Price
- £35.93
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
26
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
11%
- ChessUp37%
- GoCube26%
- MILLENNIUM8%
- Chessnut7%
- Femuey6%
- Vonset6%
- Open — no brand owns it (3 brands, 11%)
Demand
Chessup search demand
Weekly searches over the year. Pick a range.
Search terms
Top Chessup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chessup8K/yr
- chessup 26K/yr
- chess up4K/yr
- chess up 23K/yr
Reviews and returns
What reviews say buyers love and hate about Chessup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
fragile figurines
But the pieces themselves are very fragile, be careful
It is very very weak compared to version 2
Do they realise that the product is of such poor quality
Faulty after 3 weeks
pieces look bad
Not that lovely reddish colour in the photos
But the colours are Very different from the advertising images
Love
They enjoy playing
Great fun
interesting game
good quality
great product
Really good no issues
This is a great piece of kit for learning
Good for learning
Easy to get going, lovely feel to the board and pieces, online play, stockfish bot and puzzles are brilliant on it
It's fairly easy to get the hang of
For chess beginners, this is an excellent learning and training tool
Return
4.9% Return rate 17% Fixable by listing
Do they realise that the product is of such poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chessup questions
Answered from the same tracked data.









