Chessup
a small market ($0/yr) — Chessup doesn't clear our bar today.
Flapen Score
Is Chessup profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chessup is a £0/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 32/100.
Chessup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.8% over the last 90 days and 0.0% of searches end in a purchase.
£0
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 14 products
Top Chessup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs
- Price
- £35.93
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 11mo ago
GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers
- Price
- £172.35
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 1y ago
Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
- Price
- £207.30
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 8mo ago
Chessnut Air Electronic Chess Board - A magnificent handcrafted wooden set with extra queens LED game and adaptive electronic chess apps. For 2 players ages 10 and up.
- Price
- £199.27
- Rating
- 4.3/5
- Reviews
- 346
- Age
- 3y ago
Checkers for ChessUp 2 The Electronic Smart Chess Board by Bryght Labs
- Price
- £30.17
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Trending
90-day click momentum
Electronic Chess Set P6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £104.05
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 2mo ago
Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £133.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers
- Price
- £172.35
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 1y ago
MILLENNIUM ChessGenius PRO - chess computer for children & beginners playful chess trainer with a variety of practice options and customizable difficulty levels
- Price
- £112.60
- Rating
- 4.3/5
- Reviews
- 246
- Age
- 2y ago
Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs
- Price
- £35.93
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 11mo ago
Newest
by launch dateElectronic Chess Set P6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £104.05
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 2mo ago
Electronic Chess Set Computer Chess Game Electronic Chess Set Game Chess Sets Games Lovers for Beginners Great Partner for Play and Practice
- Price
- £130.89
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 5mo ago
Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £133.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
- Price
- £207.30
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 8mo ago
Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs
- Price
- £35.93
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
26
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
11%
- ChessUp37%
- GoCube26%
- MILLENNIUM8%
- Chessnut7%
- Femuey6%
- Vonset6%
- Open — no brand owns it (3 brands, 11%)
Chessup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Chessup search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chessup8K/yr
- chessup 26K/yr
- chess up4K/yr
- chess up 23K/yr
What reviews say buyers love and hate about Chessup
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“They enjoy playing”
“good quality”
“This is a great piece of kit for learning”
“Easy to get going, lovely feel to the board and pieces, online play, stockfish bot and puzzles are brilliant on it”
“For chess beginners, this is an excellent learning and training tool”
What buyers complain about
82% of reviews“fragile figurines”
“Do they realise that the product is of such poor quality”
“Faulty after 3 weeks”
“pieces look bad”
“Not that lovely reddish colour in the photos”
Chessup return rate & reasons
Why buyers send it back, as a share of all return requests.
4.9%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Chessup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
