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Chessup

Fail

Shoppers spend an estimated $0 a year here, so Chessup is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£0/yr21K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
69%top-5 click share · 9 brands · 26 sellers

Flapen Score

Chessup against its category

The dotted line is the Toys & Games average. Past it, Chessup is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chessup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chessup 21K times last year and spent an estimated £0. The top 5 brands take 83% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
chessup8K searches a year

02 · Price

A sale here is worth £130.12.

Listings sell for £130.12 on average, from £30.17 to £234.71. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £130.12 that is £0 to £13K a year per listing.

Average price
£130.12above the $15 to $100 sweet spot
Price range
£30.17–£234.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #982 within Games & Accessories. It carries 143 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
15.4%
Average rank
#982in Games & Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
14

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Chessup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

26

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

11%

  • ChessUp37%
  • GoCube26%
  • MILLENNIUM8%
  • Chessnut7%
  • Femuey6%
  • Vonset6%
  • Open — no brand owns it (3 brands, 11%)

Demand

Chessup search demand

Weekly searches over the year. Pick a range.

800600Spike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Chessup search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chessup8K/yr
  • chessup 26K/yr
  • chess up4K/yr
  • chess up 23K/yr

Reviews and returns

What reviews say buyers love and hate about Chessup

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Strength”
4.9%of orders come back
“fragile figurines”
A buyer, on “Strength”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Chessup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data