chessup
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great142.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£130.12avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay£30.17–£234.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad£0£0/yr · 21K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, chessup is a £0/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
chessup market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £13K–£33K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #982
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 15.4%
- Avg brand age
- 51 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
26
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
11%
- ChessUp37%
- GoCube26%
- MILLENNIUM8%
- Chessnut7%
- Femuey6%
- Vonset6%
- Open — no brand owns it (3 brands, 11%)
Demand
Weekly Amazon search volume, last 22 weeks — +2.8% search growth over the last 90 days.Top chessup search terms
- chessup8K/yr
- chessup 26K/yr
- chess up4K/yr
- chess up 23K/yr
Top chessup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs
ChessUp£35.934.0★16 rev
GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers
GoCube£172.354.5★208 rev
Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
GoCube£207.304.6★86 rev
Chessnut Air Electronic Chess Board - A magnificent handcrafted wooden set with extra queens LED game and adaptive electronic chess apps. For 2 players ages 10 and up.
Chessnut£199.274.3★346 rev
Checkers for ChessUp 2 The Electronic Smart Chess Board by Bryght Labs
ChessUp£30.174.5★13 rev
Newest
by launch date
Electronic Chess Set P6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
Femuey£104.0557 rev
Electronic Chess Set Computer Chess Game Electronic Chess Set Game Chess Sets Games Lovers for Beginners Great Partner for Play and Practice
Femuey£130.8957 rev
Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
FFChess£133.260 rev
Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
GoCube£207.3086 rev
Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs
ChessUp£35.9316 rev
Trending
90-day click momentumElectronic Chess Set P6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
Femuey£104.054.1★
Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
FFChess£133.260.0★
GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers
GoCube£172.354.5★
MILLENNIUM ChessGenius PRO - chess computer for children & beginners playful chess trainer with a variety of practice options and customizable difficulty levels
MILLENNIUM£112.604.3★
Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs
ChessUp£35.934.0★
What buyers say about chessup
What buyers praise and complain about, mined from review topics.What buyers love
“They enjoy playing”
“good quality”
“This is a great piece of kit for learning”
“Easy to get going, lovely feel to the board and pieces, online play, stockfish bot and puzzles are brilliant on it”
“For chess beginners, this is an excellent learning and training tool”
“Great board, feels very study and weighty”
“The magnetic board is also a lifesaver because he tends to bump into things”
“Definitely worth the money if you want your kids to learn the game”
“Excellent chess computer for novices”
“durable plastic”
What buyers complain about
“fragile figurines”
“Do they realise that the product is of such poor quality”
“Faulty after 3 weeks”
“pieces look bad”
“Not that lovely reddish colour in the photos”
“These can be a little hard to press as they are small”
“These can be a little hard to press as they are small”
“These can be a little hard to press as they are small”
Top return reasons
Common questions
- Is chessup profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 14 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (32/100).
- How competitive is the chessup niche?
- 9 brands and 26 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in chessup?
- Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 4.9%.
- What does it cost to enter the chessup niche?
- Listings span £30.17–£234.71; the average listing price is £130.12 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.