chemistry set
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£27.20avg listing price — sweet spot $15–$100
Price range
Great£9.79–£117.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good588.78avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, chemistry set is a £46K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
chemistry set market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £27K–£34K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #485
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 78%
- Out of stock
- 6.4%
- Avg brand age
- 47 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
40
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
17%
- Japace17%
- Thames & Kosmos17%
- Blue Marble16%
- Science Mad14%
- UNGLINGA11%
- FHNSEL8%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×
Top chemistry set search terms
- chemistry set33K/yr
- chemistry set for adults6K/yr
- chemistry set for kids2K/yr
Top chemistry set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Japace 100+ Science Lab Experiment Kits for Kids Educational Chemistry Set
Japace£24.024.6★706 rev
Science Mad SM40 Chemistry Lab Kit For Kids - Learn About Chemicals With 80+ Safe Educational Fun Experiments - Includes 10 Chemicals and Real Flame Burner 10+ Years Multicolor 39cm
Science Mad£20.124.4★499 rev
Thames & Kosmos Chemistry C500 | STEM Science Kit for Kids Age 913 | Intro to Chemistry Concepts & Equipment | Hands-On Experiments for Young Learners
Thames & Kosmos£26.965.0★3 rev
NATIONAL GEOGRAPHIC Kids Junior Chemistry Set - Full Early Learning Lab Kit with 50 Science Experiments for Kids & 20+ Lab Tools Chemistry Set
Blue Marble£20.284.3★300 rev
Clementoni- Science & Play: Extra Chemistry Lab for Kids STEM Educational Experiment Kit for Learning Chemistry and Scientific Principles Fun Hands-On Experiments with Safe Materials (8+ Years)
Clementoni£18.173.9★26 rev
Newest
by launch date
PATIFEED 110 Science Experiments Kit for Kids Chemistry Set
PATIFEED£12.226 rev
NATIONAL GEOGRAPHIC Science Magic Kit 100+ Science Experiments and Magic Tricks for Kids Chemistry Set and STEM Activity Kit Fun Educational Science Toy for Boys and Girls
Blue Marble£25.17237 rev
ESAKO Compound Microscope for Kids & Adults 100X-2000X Magnification Microscope for Students School Lab & Home Education with Phone Adapter 20 Slides Set
ESAKO£52.5855 rev
JOPSHEEN 270+ Experiments Science Lab Kit Chemistry Set
JOPSHEEN£20.71192 rev
UNGLINGA 272 Experiments Science Kit for Kids Chemistry Set S.T.E.M Toys
UNGLINGA£19.7124 rev
Trending
90-day click momentum
Distillation Apparatus Kit 15PCS 500ML
PansyWind£35.665.0★
Clementoni- Science & Play: Extra Chemistry Lab for Kids STEM Educational Experiment Kit for Learning Chemistry and Scientific Principles Fun Hands-On Experiments with Safe Materials (8+ Years)
Clementoni£18.173.9★
PATIFEED 110 Science Experiments Kit for Kids Chemistry Set
PATIFEED£12.224.8★
ESAKO Compound Microscope for Kids & Adults 100X-2000X Magnification Microscope for Students School Lab & Home Education with Phone Adapter 20 Slides Set
ESAKO£52.584.3★
Thames & Kosmos Chemistry C500 | STEM Science Kit for Kids Age 913 | Intro to Chemistry Concepts & Equipment | Hands-On Experiments for Young Learners
Thames & Kosmos£26.965.0★
What buyers say about chemistry set
What buyers praise and complain about, mined from review topics.What buyers love
“loads of fun for the whole family”
“Worth the money”
“Makes for a great gift”
“comprehensive educational set”
“Great Quality”
“Easy to fold down”
“Instructions are clear”
“As Described”
“got some great photos”
“Worked well”
What buyers complain about
“Its not a huge set -”
“I didn't enjoy it at school when I was younger”
“they're testing standards are based on Chinese standards that are lower”
“A little difficult to get used to to begin with”
“Too expensive regarding the content”
“Poor quality”
“It would have been nice if the soaps had some scents with them”
“Instructions a bit wayward for some of the experiments”
Top return reasons
Common questions
- Is chemistry set profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the chemistry set niche?
- 13 brands and 40 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in chemistry set?
- Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Certifications. The return rate is 0.8%.
- When does demand for chemistry set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the chemistry set niche?
- Listings span £9.79–£117.73; the average listing price is £27.20 (sweet spot $15–$100). The average incumbent carries 589 reviews — the moat a new listing must climb.