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Chemistry Set

Fail

Shoppers spend only $46K a year here, so Chemistry Set is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£46K/yr41K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
56%top-5 click share · 13 brands · 40 sellers

Flapen Score

Chemistry Set against its category

The dotted line is the Toys & Games average. Past it, Chemistry Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chemistry Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chemistry Set 41K times last year and spent an estimated £46K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
4.1%
Market size, estimated
£46Ka year
Peak month
December7.6× the quietest month
Top search term
chemistry set33K searches a year

02 · Price

A sale here is worth £27.20.

Listings sell for £27.20 on average, from £9.79 to £117.73. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £27.20 that is £0 to £3K a year per listing.

Average price
£27.20inside the $15 to $100 sweet spot
Price range
£9.79–£117.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #485 within Learning & Education. It carries 589 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
87%
Out of stock, average day
6.4%
Average rank
#485in Learning & Education
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
589per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Chemistry Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

17%

  • Japace17%
  • Thames & Kosmos17%
  • Blue Marble16%
  • Science Mad14%
  • UNGLINGA11%
  • FHNSEL8%
  • Open — no brand owns it (7 brands, 17%)

Demand

Chemistry Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Chemistry Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chemistry set33K/yr
  • chemistry set for adults6K/yr
  • chemistry set for kids2K/yr

Reviews and returns

What reviews say buyers love and hate about Chemistry Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%+0.15

Its not a huge set -

Fun/Entertainment Experience14%+2.29

I didn't enjoy it at school when I was younger

Certifications14%+0.15

they're testing standards are based on Chinese standards that are lower

Ease Of Use14%−0.05

A little difficult to get used to to begin with

Value For Money7%−0.17

Too expensive regarding the content

Love

Fun/Entertainment Experience29%+2.29

loads of fun for the whole family

Great fun

Absolutely brilliant toy

Value For Money16%−0.17

Worth the money

Great value

Good value

Gifting Purpose13%+0.54

Makes for a great gift

Great gift idea

Perfect Gift

Educational-Overall12%+0.87

comprehensive educational set

Great product for learning

Very educational

Quality-Overall6%−0.05

Great Quality

Really good quality microscope

The variety is excellent

Return

0.8% Return rate 16% Fixable by listing

Gifting Purpose18%▁█▇▅▁▄
Defective Material/Parts16%▁▆█▅▁▆
Product Condition14%▁▃▁▅█▃
Advertised Vs Actual Product10%█▅▆▇▁▄
Leak-Proof9%█▃▁▄▁▁

FAQ

Common Chemistry Set questions

Answered from the same tracked data.