Chalk
FailPrices span $1.07–$10.44, mostly outside the sweet spot, so Chalk is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £411K/yr406K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 48 sellers
Flapen Score
Chalk against its category
The dotted line is the Toys & Games average. Past it, Chalk is stronger. Inside it, weaker.
Market
The Chalk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chalk 406K times last year and spent an estimated £411K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
18.0% of searches ended in a purchase last week.
Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £411K a year.
- Searches, last 12 months
- 406K
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 18.0%
- Market size, estimated
- £411Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- chalk319K searches a year
02 · Price
A sale here is worth £5.63.
Listings sell for £5.63 on average, from £1.07 to £10.44. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £5.63 that is £34K to £45K a year per listing.
- Average price
- £5.63under the $15 to $100 sweet spot
- Price range
- £1.07–£10.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £34K–£45K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #9 within Arts & Crafts. It carries 3,034 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #9in Arts & Crafts
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,034per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Chalk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CRAYOLA Anti-Dust Coloured Chalk - Assorted Colours (Pack of 12) | Smooth Texture Makes Writing & Drawing on Blackboards Easy!
- Price
- £1.07
- Rating
- 4.4/5
- Reviews
- 15,144
- Age
- 24y ago

Crayola White Chalk 12ct Anti-Dust Chalkboard Chalk Sticks Back to School Classroom Supplies
- Price
- £1.23
- Rating
- 4.5/5
- Reviews
- 8,878
- Age
- 12y ago

Galt 20 Giant Chalks - Extra Large Childrens Chunky Pavement Chalks
- Price
- £2.96
- Rating
- 4.7/5
- Reviews
- 2,434
- Age
- 7y ago

G4GADGET 10 Jumbo Chalks for Kids Giant Chunky Outdoor Pavement Chalk Washable Colourful Playground Sidewalk Chalks Garden Summer Toys for Children Aged 3+
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 6y ago

Outdoor Pavement Chalk 24 Giant Chunky Coloured Chalks for Kids Garden
- Price
- £7.43
- Rating
- 4.7/5
- Reviews
- 3,943
- Age
- 7y ago
Trending
90-day click momentum
JOYIN 60 PCS Non-Toxic Washable Outdoor Jumbo Sidewalk Chalk Set (10 colors) for Chalkboard Drawing Summer Outdoor Games and Playground Painting
- Price
- £10.44
- Rating
- 4.7/5
- Reviews
- 1,360
- Age
- 6y ago

G4GADGET 10 Jumbo Chalks for Kids Giant Chunky Outdoor Pavement Chalk Washable Colourful Playground Sidewalk Chalks Garden Summer Toys for Children Aged 3+
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 6y ago

Scola Jumbo Sidewalk Chalk Playground Chalk Children Chalk 20 Pieces Assorted Colours For Craft Projects for Children
- Price
- £3.81
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 9y ago

24 PCS Cone Shaped Non-Toxic Washable Sidewalk Jumbo Chalks Set for Art Play Summer Outdoor Games and Chalkboard Drawing
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 803
- Age
- 6y ago

Westcott Chalk 100 pieces coloured | Value pack Blackboard chalk with 1.2 cm in bright colours | Low-dust & easy to wipe off | 8.5 cm long chalk sticks | E-744987 00
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 1y ago
Newest
by launch date
Westcott Chalk 100 pieces coloured | Value pack Blackboard chalk with 1.2 cm in bright colours | Low-dust & easy to wipe off | 8.5 cm long chalk sticks | E-744987 00
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 1y ago

FELIZROCA 60pcs Giant Pavement Chalks for Children Chalk Sidewalk City Chalk Toddlers Outdoor Walking Out the Driveway
- Price
- £9.81
- Rating
- 4.7/5
- Reviews
- 516
- Age
- 5y ago

Chunky Chalk for Kids 72 Coloured Outdoor Pavement Chalks for Toddlers
- Price
- £9.24
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 6y ago

G4GADGET 10 Jumbo Chalks for Kids Giant Chunky Outdoor Pavement Chalk Washable Colourful Playground Sidewalk Chalks Garden Summer Toys for Children Aged 3+
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 6y ago

24 PCS Cone Shaped Non-Toxic Washable Sidewalk Jumbo Chalks Set for Art Play Summer Outdoor Games and Chalkboard Drawing
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 803
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
48
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
7%
- CRAYOLA54%
- Galt17%
- G4GADGET8%
- JOYIN6%
- Kids B Crafty5%
- Westcott3%
- Open — no brand owns it (3 brands, 7%)
Demand
Chalk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Chalk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chalk319K/yr
- chalks16K/yr
- kids chalk15K/yr
- coloured chalk13K/yr
- blackboard chalk10K/yr
- chalk for kids6K/yr
- chalk sticks5K/yr
- chalks for children6K/yr
- toddler chalk4K/yr
- chalk kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Chalk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken
Box was broken as well as a few chalks
Same as the coloured sticks,completely broken,should have known they wouldn't travel
Cheap and arrived broken
Utter rubbish
Poor quality
they break easily
They are ok broken very quickly tho dont get them wet they broken
A couple of these have snapped- not the best
Not as big as the chunky childrens chalks
because they are large
the chalks are much smaller than expected
Colours are dull
Not vibrant
I only got white so I cant comment on the colour range
Love
Vibrant colors
Beautiful colours
Great colour
Good value
Value for the money
Great value
Good Quality chalk
Amazing quality
Great product
Exactly what I was looking for
Does the job
exactly as described
No issues and easy to clean after use
Wipes off with ease
Not too messy
Return
0.2% Return rate 35% Fixable by listing
Broken
Box was broken as well as a few chalks
Same as the coloured sticks,completely broken,should have known they wouldn't travel
Not as big as the chunky childrens chalks
because they are large
the chalks are much smaller than expected
Cheap and arrived broken
Utter rubbish
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chalk questions
Answered from the same tracked data.









