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Chalk

Fail

Prices span $1.07–$10.44, mostly outside the sweet spot, so Chalk is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£411K/yr406K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
79%top-5 click share · 9 brands · 48 sellers

Flapen Score

Chalk against its category

The dotted line is the Toys & Games average. Past it, Chalk is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chalk 406K times last year and spent an estimated £411K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £411K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
18.0%
Market size, estimated
£411Ka year
Peak month
April1.3× the quietest month
Top search term
chalk319K searches a year

02 · Price

A sale here is worth £5.63.

Listings sell for £5.63 on average, from £1.07 to £10.44. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £5.63 that is £34K to £45K a year per listing.

Average price
£5.63under the $15 to $100 sweet spot
Price range
£1.07–£10.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£34K–£45K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #9 within Arts & Crafts. It carries 3,034 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#9in Arts & Crafts
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,034per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Chalk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£41K£82K£123K£164K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

48

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

7%

  • CRAYOLA54%
  • Galt17%
  • G4GADGET8%
  • JOYIN6%
  • Kids B Crafty5%
  • Westcott3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Chalk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Chalk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chalk319K/yr
  • chalks16K/yr
  • kids chalk15K/yr
  • coloured chalk13K/yr
  • blackboard chalk10K/yr
  • chalk for kids6K/yr
  • chalk sticks5K/yr
  • chalks for children6K/yr
  • toddler chalk4K/yr
  • chalk kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Chalk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Defective Material/Parts19%−0.12

Broken

Box was broken as well as a few chalks

Same as the coloured sticks,completely broken,should have known they wouldn't travel

Quality-Overall16%−0.04

Cheap and arrived broken

Utter rubbish

Poor quality

Durability15%−0.07

they break easily

They are ok broken very quickly tho dont get them wet they broken

A couple of these have snapped- not the best

Size-Overall6%0.00

Not as big as the chunky childrens chalks

because they are large

the chalks are much smaller than expected

Color4%−0.01

Colours are dull

Not vibrant

I only got white so I cant comment on the colour range

Love

Color20%−0.01

Vibrant colors

Beautiful colours

Great colour

Value For Money16%+1.85

Good value

Value for the money

Great value

Quality-Overall14%−0.04

Good Quality chalk

Amazing quality

Great product

Advertised Vs Actual Product7%+0.56

Exactly what I was looking for

Does the job

exactly as described

Ease Of Cleaning7%+0.63

No issues and easy to clean after use

Wipes off with ease

Not too messy

Return

0.2% Return rate 35% Fixable by listing

Defective Material/Parts37%▁▆█▄▇▄

Broken

Box was broken as well as a few chalks

Same as the coloured sticks,completely broken,should have known they wouldn't travel

Size-Overall30%▁▄█▅▁▇

Not as big as the chunky childrens chalks

because they are large

the chalks are much smaller than expected

Quality-Overall6%▁█▁▂▁▁

Cheap and arrived broken

Utter rubbish

Poor quality

Value For Money6%▁▁▁▁▁█
Compatibility-Overall4%▁▁▁▃█▁

FAQ

Common Chalk questions

Answered from the same tracked data.