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Catwoman Mask

Fail

Prices span $3.20–$8.45, mostly outside the sweet spot, so Catwoman Mask is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£6K/yr91K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
54%top-5 click share · 18 brands · 34 sellers

Flapen Score

Catwoman Mask against its category

The dotted line is the Toys & Games average. Past it, Catwoman Mask is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catwoman Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Catwoman Mask 91K times last year and spent an estimated £6K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
1.0%
Market size, estimated
£6Ka year
Peak month
October50.8× the quietest month
Top search term
catwoman mask46K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £3.20 to £8.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £5.99 that is £0 to £599 a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£3.20–£8.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£599
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 37.0% of listings are out of stock. The average listing ranks #959 within Dress-Up Accessories. It carries 47 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
37.0%
Average rank
#959in Dress-Up Accessories
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
47per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Catwoman Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£277£554£831£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

34

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

39%

  • JWJDSAK17%
  • Smiffys12%
  • Bojueshaw10%
  • Boland8%
  • Alaxciax7%
  • SINSEN7%

Demand

Catwoman Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 50.8×

Search terms

Top Catwoman Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catwoman mask46K/yr
  • cat woman mask39K/yr
  • black cat mask6K/yr

Reviews and returns

What reviews say buyers love and hate about Catwoman Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stretchability/Expandability/Elasticity17%+0.26

The elastic kept popping out of its hole

although the elastic is quite strong so it might be a little uncomfortable for longer sessions

Quality-Overall14%−0.23

Cheap

Strength14%−0.32

Flimsy

Flimsy and broke quickly

Value For Money6%+0.59

At under £10 the price a little high

if perhaps a touch more expensive than I'd prefer

Allergies5%−0.02

can be very itchy once it gets wet inside

Love

Comfort-Overall20%+0.30

Nice and comfortable & looked great

The ears are comfortable

it is quite comfortable to wear

Size-Overall17%+2.10

Good fit

I can confirm that the mask fits well without creating issues around the nose, while the eye holes are well cut and positioned, ensuring that breathing and visibility are not an issue

fits well as I have a medium to large head

Fun/Entertainment Experience15%+1.32

a lot of fun

Loads of fun

A bit of fun

Value For Money9%+0.59

Great value for money bought for a haloween party

For the price made well enough

the price is quite reasonable

Shape/Style8%−0.06

add the perfect finishing touches to her fancy dress outfit

The set goes really well with my partners fancy dress outfit

far nicer looking

Return

4.3% Return rate 44% Fixable by listing

Size-Overall36%▅▅▂▃▆█
Quality-Overall21%▁█▆▃▁▁

Cheap

Material Quality7%▁▁█▁▁▁
Functionality-Overall7%▁▁█▁▁▁
Color5%▁▁█▇▁▁

FAQ

Common Catwoman Mask questions

Answered from the same tracked data.