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Catwoman Costume

Fail

Buyers convert on only 0.4% of searches, so Catwoman Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£26K/yr280K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
57%top-5 click share · 13 brands · 22 sellers

Flapen Score

Catwoman Costume against its category

The dotted line is the Toys & Games average. Past it, Catwoman Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catwoman Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Catwoman Costume 280K times last year and spent an estimated £26K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
0.4%
Market size, estimated
£26Ka year
Peak month
October35.7× the quietest month
Top search term
cat woman costume womens12K searches a year

02 · Price

A sale here is worth £25.56.

Listings sell for £25.56 on average, from £7.26 to £68.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.56 that is £0 to £3K a year per listing.

Average price
£25.56inside the $15 to $100 sweet spot
Price range
£7.26–£68.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
7.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 40.2% of listings are out of stock. The average listing ranks #2,048 within Fancy Dress. It carries 277 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
86%
Out of stock, average day
40.2%
Average rank
#2,048in Fancy Dress
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Catwoman Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

15%

  • Morph32%
  • OLAOLA20%
  • PARUPRUP15%
  • Wicked Costumes9%
  • Discoball6%
  • Oerphh4%
  • Open — no brand owns it (7 brands, 15%)

Demand

Catwoman Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 35.7×

Search terms

Top Catwoman Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat woman costume womens12K/yr
  • catwoman costume99K/yr
  • cat woman costume35K/yr
  • catwoman outfit28K/yr
  • cat womens costume adult17K/yr
  • cat woman outfit adult57K/yr
  • cat woman outfit6K/yr
  • catwoman costume adult women26K/yr

Reviews and returns

What reviews say buyers love and hate about Catwoman Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%+2.45

Sizing is inconsistent

Too small

Inconsistent Sizing

Advertised Vs Actual Product17%−0.47

Sizes is not what is advertised

Hip Fit17%−0.47

wasn't able to pull up over hips despite getting a size up

Love

Value For Money50%+2.45

Worth the money for a halloween dress up

Size-Overall50%+2.45

Im an 8-10 and fitted lovely and tight enough

Return

7.7% Return rate 81% Fixable by listing

Size-Overall72%▇█▇▇▆▆

Sizing is inconsistent

Too small

Inconsistent Sizing

Quality-Overall4%▁█▃█▁▁
Shape/Style4%▁▁▁▁█▁
Thin4%█▁▂▂▁▁
Zipper Quality2%▁▁▅▁▁█

FAQ

Common Catwoman Costume questions

Answered from the same tracked data.