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Catchphrase

Fail

The top 5 products take 100% of clicks, so Catchphrase is a Fail.

Flapen Score
28
28 / 100
Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 44
Market size
£17K/yr60K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 42 sellers

Flapen Score

Catchphrase against its category

The dotted line is the Toys & Games average. Past it, Catchphrase is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catchphrase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Catchphrase 60K times last year and spent an estimated £17K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
2.2%
Market size, estimated
£17Ka year
Peak month
December23.4× the quietest month
Top search term
catchphrase14K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £7.18 to £24.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At £12.93 that is £10K to £13K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£7.18–£24.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #584 within Games & Accessories. It carries 2,406 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
15.4%
Average rank
#584in Games & Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,406per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Catchphrase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Ginger Fox56%
  • Big Sky Games41%
  • Hasbro Gaming3%
  • Open — no brand owns it (0%)

Demand

Catchphrase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 23.4×

Search terms

Top Catchphrase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catchphrase14K/yr
  • catchphrase board game20K/yr
  • catchphrase card game6K/yr
  • catch phrase6K/yr
  • catchphrase game5K/yr
  • catch phrase family board game5K/yr
  • catch phrase game4K/yr
  • celebrity catchphrase208/yr

Reviews and returns

What reviews say buyers love and hate about Catchphrase

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience58%0.00

Excellent family game

Fun

Fun game

Trivia Games17%

Quiz

Value For Money8%

well worth the money

Assembly/Installation8%

Setup only takes a minute

Ease Of Use8%

Easy to play

Return

1.3% Return rate 50% Fixable by listing

Size-Overall50%▁▁█▁▁▁
Functionality-Overall25%
Gifting Purpose25%█▁▁▁▁▁

FAQ

Common Catchphrase questions

Answered from the same tracked data.