Catchphrase
a concentrated shelf (top 5 take 100% of clicks) — Catchphrase doesn't clear our bar today.
Flapen Score
Is Catchphrase profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Catchphrase is a £17K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.
Catchphrase: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.6% over the last 90 days and 2.2% of searches end in a purchase.
£17K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 5 products
Top Catchphrase products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Catchphrase with Stephen Mulhern Official Family Board Game | Say What You See TV Quiz | Guess the Phrases Race to Win | Party Night Entertainment for Adults & Kids | 2+ Players
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 3y ago
Ginger Fox - Catchphrase Card Game. TV Show-Based Card Games for Adults and Kids Aged 12 and Over. Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 10y ago
Ginger Fox Catchphrase Card Game | Say What You See Special Edition | Guess The Phrases | Great Family Entertainment | Fun For Ages 12+ | Just Live The TV Show
- Price
- £11.41
- Rating
- 4.1/5
- Reviews
- 240
- Age
- 3y ago
Ginger Fox Catchphrase Card Game | Special Edition | For Adults and Kids Aged 12 and Over | Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 8y ago
Hasbro Gaming B7389F00 Catch Phrase (-) Electronic Game Frustration Free Packaging (Ffp) S
- Price
- £24.31
- Rating
- 4.6/5
- Reviews
- 11,053
- Age
- 10y ago
Trending
90-day click momentumGinger Fox - Catchphrase Card Game. TV Show-Based Card Games for Adults and Kids Aged 12 and Over. Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 10y ago
Hasbro Gaming B7389F00 Catch Phrase (-) Electronic Game Frustration Free Packaging (Ffp) S
- Price
- £24.31
- Rating
- 4.6/5
- Reviews
- 11,053
- Age
- 10y ago
Catchphrase with Stephen Mulhern Official Family Board Game | Say What You See TV Quiz | Guess the Phrases Race to Win | Party Night Entertainment for Adults & Kids | 2+ Players
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 3y ago
Ginger Fox Catchphrase Card Game | Say What You See Special Edition | Guess The Phrases | Great Family Entertainment | Fun For Ages 12+ | Just Live The TV Show
- Price
- £11.41
- Rating
- 4.1/5
- Reviews
- 240
- Age
- 3y ago
Ginger Fox Catchphrase Card Game | Special Edition | For Adults and Kids Aged 12 and Over | Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 8y ago
Newest
by launch dateCatchphrase with Stephen Mulhern Official Family Board Game | Say What You See TV Quiz | Guess the Phrases Race to Win | Party Night Entertainment for Adults & Kids | 2+ Players
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 3y ago
Ginger Fox Catchphrase Card Game | Say What You See Special Edition | Guess The Phrases | Great Family Entertainment | Fun For Ages 12+ | Just Live The TV Show
- Price
- £11.41
- Rating
- 4.1/5
- Reviews
- 240
- Age
- 3y ago
Ginger Fox Catchphrase Card Game | Special Edition | For Adults and Kids Aged 12 and Over | Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 8y ago
Hasbro Gaming B7389F00 Catch Phrase (-) Electronic Game Frustration Free Packaging (Ffp) S
- Price
- £24.31
- Rating
- 4.6/5
- Reviews
- 11,053
- Age
- 10y ago
Ginger Fox - Catchphrase Card Game. TV Show-Based Card Games for Adults and Kids Aged 12 and Over. Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Ginger Fox56%
- Big Sky Games41%
- Hasbro Gaming3%
- Open — no brand owns it (0%)
Catchphrase demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 23.4×
Top Catchphrase search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- catchphrase14K/yr
- catchphrase board game20K/yr
- catchphrase card game6K/yr
- catch phrase6K/yr
- catchphrase game5K/yr
- catch phrase family board game5K/yr
- catch phrase game4K/yr
- celebrity catchphrase208/yr
What reviews say buyers love and hate about Catchphrase
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Excellent family game”
“Quiz”
“well worth the money”
“Setup only takes a minute”
“Easy to play”
Catchphrase return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Catchphrase questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
