Catchphrase
FailThe top 5 products take 100% of clicks, so Catchphrase is a Fail.
- Flapen Score
- 28 / 100Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 4428
- Market size
- £17K/yr60K searches / yr
- 90-day growth
- -31.6%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 42 sellers
Flapen Score
Catchphrase against its category
The dotted line is the Toys & Games average. Past it, Catchphrase is stronger. Inside it, weaker.
Market
The Catchphrase market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Catchphrase 60K times last year and spent an estimated £17K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -31.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £17Ka year
- Peak month
- December23.4× the quietest month
- Top search term
- catchphrase14K searches a year
02 · Price
A sale here is worth £12.93.
Listings sell for £12.93 on average, from £7.18 to £24.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At £12.93 that is £10K to £13K a year per listing.
- Average price
- £12.93under the $15 to $100 sweet spot
- Price range
- £7.18–£24.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #584 within Games & Accessories. It carries 2,406 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 80%
- Out of stock, average day
- 15.4%
- Average rank
- #584in Games & Accessories
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,406per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Catchphrase products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Catchphrase with Stephen Mulhern Official Family Board Game | Say What You See TV Quiz | Guess the Phrases Race to Win | Party Night Entertainment for Adults & Kids | 2+ Players
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 3y ago

Ginger Fox - Catchphrase Card Game. TV Show-Based Card Games for Adults and Kids Aged 12 and Over. Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 10y ago

Ginger Fox Catchphrase Card Game | Say What You See Special Edition | Guess The Phrases | Great Family Entertainment | Fun For Ages 12+ | Just Live The TV Show
- Price
- £11.41
- Rating
- 4.1/5
- Reviews
- 240
- Age
- 3y ago

Ginger Fox Catchphrase Card Game | Special Edition | For Adults and Kids Aged 12 and Over | Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 8y ago

Hasbro Gaming B7389F00 Catch Phrase (-) Electronic Game Frustration Free Packaging (Ffp) S
- Price
- £24.31
- Rating
- 4.6/5
- Reviews
- 11,053
- Age
- 10y ago
Trending
90-day click momentum
Ginger Fox - Catchphrase Card Game. TV Show-Based Card Games for Adults and Kids Aged 12 and Over. Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 10y ago

Hasbro Gaming B7389F00 Catch Phrase (-) Electronic Game Frustration Free Packaging (Ffp) S
- Price
- £24.31
- Rating
- 4.6/5
- Reviews
- 11,053
- Age
- 10y ago

Catchphrase with Stephen Mulhern Official Family Board Game | Say What You See TV Quiz | Guess the Phrases Race to Win | Party Night Entertainment for Adults & Kids | 2+ Players
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 3y ago

Ginger Fox Catchphrase Card Game | Say What You See Special Edition | Guess The Phrases | Great Family Entertainment | Fun For Ages 12+ | Just Live The TV Show
- Price
- £11.41
- Rating
- 4.1/5
- Reviews
- 240
- Age
- 3y ago

Ginger Fox Catchphrase Card Game | Special Edition | For Adults and Kids Aged 12 and Over | Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 8y ago
Newest
by launch date
Catchphrase with Stephen Mulhern Official Family Board Game | Say What You See TV Quiz | Guess the Phrases Race to Win | Party Night Entertainment for Adults & Kids | 2+ Players
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 3y ago

Ginger Fox Catchphrase Card Game | Say What You See Special Edition | Guess The Phrases | Great Family Entertainment | Fun For Ages 12+ | Just Live The TV Show
- Price
- £11.41
- Rating
- 4.1/5
- Reviews
- 240
- Age
- 3y ago

Ginger Fox Catchphrase Card Game | Special Edition | For Adults and Kids Aged 12 and Over | Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 8y ago

Hasbro Gaming B7389F00 Catch Phrase (-) Electronic Game Frustration Free Packaging (Ffp) S
- Price
- £24.31
- Rating
- 4.6/5
- Reviews
- 11,053
- Age
- 10y ago

Ginger Fox - Catchphrase Card Game. TV Show-Based Card Games for Adults and Kids Aged 12 and Over. Travel Sized Card Games for Family Game Nights Parties and More
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Ginger Fox56%
- Big Sky Games41%
- Hasbro Gaming3%
- Open — no brand owns it (0%)
Demand
Catchphrase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 23.4×
Search terms
Top Catchphrase search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- catchphrase14K/yr
- catchphrase board game20K/yr
- catchphrase card game6K/yr
- catch phrase6K/yr
- catchphrase game5K/yr
- catch phrase family board game5K/yr
- catch phrase game4K/yr
- celebrity catchphrase208/yr
Reviews and returns
What reviews say buyers love and hate about Catchphrase
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Excellent family game
Fun
Fun game
Quiz
well worth the money
Setup only takes a minute
Easy to play
Return
1.3% Return rate 50% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Catchphrase questions
Answered from the same tracked data.









