Is catchphrase profitable to sell on Amazon United Kingdom?

The niche generates £17K/yr across 5 tracked products. 90-day search growth is -31.6%. Flapen's verdict: Skip it (28/100).

How competitive is the catchphrase niche?

3 brands and 42 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for catchphrase peak?

Demand peaks in Nov–Dec; the busiest month runs 23.4× the quietest.

What does it cost to enter the catchphrase niche?

Listings span £7.18–£24.31; the average listing price is £12.93 (sweet spot $15–$100). The average incumbent carries 2,406 reviews — the moat a new listing must climb.

catchphrase

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.93

avg listing price — sweet spot $15–$100

Price range

Good£7.18–£24.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,406.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.6%

90-day search growth — must beat 0% to launch

Market size

Bad£17K

£17K/yr · 60K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, catchphrase is a £17K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

catchphrase market data

Units sold / yr: 3K–4K; avg 750–1,000/product
Revenue / yr: £39K–£52K; units × avg price
Conversion rate: 2.2%
Avg BSR: #584
Page quality: 0%
Prime: 80%
Sponsored: 100%
Out of stock: 15.4%
Avg brand age: 61 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Ginger Fox56%
Big Sky Games41%
Hasbro Gaming3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 23.4×

Open Trend

Top catchphrase search terms

catchphrase14K/yr -21.0%1.0% conv.
catchphrase board game20K/yr -42.5%7.4% conv.
catchphrase card game6K/yr -16.5%8.7% conv.
catch phrase6K/yr -50.6%2.6% conv.
catchphrase game5K/yr -10.4%3.3% conv.
catch phrase family board game5K/yr -32.9%8.4% conv.
catch phrase game4K/yr -71.9%3.2% conv.
celebrity catchphrase208/yr +80.0%0.0% conv.

All search terms

Top catchphrase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Catchphrase with Stephen Mulhern Official Family Board Game | Say What You See TV Quiz | Guess the Phrases Race to Win | Party Night Entertainment for Adults & Kids | 2+ Players

Big Sky Games£14.514.4★145 rev

Ginger Fox - Catchphrase Card Game. TV Show-Based Card Games for Adults and Kids Aged 12 and Over. Travel Sized Card Games for Family Game Nights Parties and More

Ginger Fox£7.224.4★544 rev

Ginger Fox£11.414.1★240 rev

Ginger Fox Catchphrase Card Game | Special Edition | For Adults and Kids Aged 12 and Over | Travel Sized Card Games for Family Game Nights Parties and More

Ginger Fox£7.184.4★49 rev

Hasbro Gaming B7389F00 Catch Phrase (-) Electronic Game Frustration Free Packaging (Ffp) S

Hasbro Gaming£24.314.6★11,053 rev

Newest

by launch date

Catchphrase with Stephen Mulhern Official Family Board Game | Say What You See TV Quiz | Guess the Phrases Race to Win | Party Night Entertainment for Adults & Kids | 2+ Players

Big Sky Games£14.51145 rev

3y ago

Ginger Fox£11.41240 rev

3y ago

Ginger Fox Catchphrase Card Game | Special Edition | For Adults and Kids Aged 12 and Over | Travel Sized Card Games for Family Game Nights Parties and More

Ginger Fox£7.1849 rev

8y ago

Hasbro Gaming B7389F00 Catch Phrase (-) Electronic Game Frustration Free Packaging (Ffp) S

Hasbro Gaming£24.3111,053 rev

10y ago

Ginger Fox - Catchphrase Card Game. TV Show-Based Card Games for Adults and Kids Aged 12 and Over. Travel Sized Card Games for Family Game Nights Parties and More

Ginger Fox£7.22544 rev

10y ago

What buyers say about catchphrase

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience58%

“Excellent family game”

Trivia Games17%

“Quiz”

Value For Money8%

“well worth the money”

Assembly/Installation8%

“Setup only takes a minute”

Ease Of Use8%

“Easy to play”

Top return reasons

Size-Overall50%

Functionality-Overall25%

Gifting Purpose25%

Common questions

Is catchphrase profitable to sell on Amazon United Kingdom?: The niche generates £17K/yr across 5 tracked products. 90-day search growth is -31.6%. Flapen's verdict: Skip it (28/100).
How competitive is the catchphrase niche?: 3 brands and 42 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for catchphrase peak?: Demand peaks in Nov–Dec; the busiest month runs 23.4× the quietest.
What does it cost to enter the catchphrase niche?: Listings span £7.18–£24.31; the average listing price is £12.93 (sweet spot $15–$100). The average incumbent carries 2,406 reviews — the moat a new listing must climb.