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Cat in the Hat Costume Adult

Fail

Demand is soft, at -91.2% this quarter, so Cat in the Hat Costume Adult is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£7K/yr50K searches / yr
90-day growth
-91.2%search demand this quarter
Competition
51%top-5 click share · 21 brands · 46 sellers

Flapen Score

Cat in the Hat Costume Adult against its category

The dotted line is the Toys & Games average. Past it, Cat in the Hat Costume Adult is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat in the Hat Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat in the Hat Costume Adult 50K times last year and spent an estimated £7K. The top 5 brands take 62% of clicks. Demand peaks in Mar–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -91.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-91.2%
Conversion, latest week
1.1%
Market size, estimated
£7Ka year
Peak month
March42.8× the quietest month
Top search term
cat in the hat costume adult41K searches a year

02 · Price

A sale here is worth £13.83.

Listings sell for £13.83 on average, from £4.93 to £32.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.83 that is £0 to £1K a year per listing.

Average price
£13.83under the $15 to $100 sweet spot
Price range
£4.93–£32.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 29.1% of listings are out of stock. The average listing ranks #2,956 within Dress-Up Accessories. It carries 54 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
29.1%
Average rank
#2,956in Dress-Up Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
54per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cat in the Hat Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£361£721£1K£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

46

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

51%

Top 20: 95%

Open market

38%

  • Maryparty18%
  • HENBRANDT13%
  • Cusghjbsg9%
  • GrassVillage8%
  • AUYAO7%
  • iZoeL7%

Demand

Cat in the Hat Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 42.8×

Reviews and returns

What reviews say buyers love and hate about Cat in the Hat Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.04

Hat is tiny

The hat is so small

The hat and gloves are a bit larger than I expected

Quality-Overall20%−0.21

Poor quality

Color10%−0.03

There colour is also wrong

the 'white' is actually a sort of patchy

Love

Quality-Overall22%−0.21

The set is good quality and apart from the cat face stickers you can reuse the costume again and again

Quality is alright

Amazing Quality, well worth the cost, long lasting

Value For Money22%+1.20

Good value for the price

Great little set for the price

Good value for money

Size-Overall18%−0.04

Fits well

The gloves are a good size

It would fit an older child perfectly

Advertised Vs Actual Product9%−0.22

as stated in the description

Exactly as shown

Material Quality4%−0.05

The materials feel comfortable and lightweight, so its easy to wear for longer periods without feeling uncomfortable

Reasonable standard material/fur so you don't need a full outfit under it

Return

2.6% Return rate 60% Fixable by listing

Size-Overall56%▁▅▅██▃

Hat is tiny

The hat is so small

The hat and gloves are a bit larger than I expected

Quality-Overall23%▁▆▆▁▁█

Poor quality

Smell5%▁▁▂▁▁█
Stitch/Finish/Polish4%▁█▂▁▁▁
Advertised Vs Actual Product3%▁▁█▁▁▁

FAQ

Common Cat in the Hat Costume Adult questions

Answered from the same tracked data.