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Cat in the Hat Costume

Fail

Demand is soft, at -95.7% this quarter, so Cat in the Hat Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£32K/yr186K searches / yr
90-day growth
-95.7%search demand this quarter
Competition
48%top-5 click share · 23 brands · 47 sellers

Flapen Score

Cat in the Hat Costume against its category

The dotted line is the Toys & Games average. Past it, Cat in the Hat Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat in the Hat Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat in the Hat Costume 186K times last year and spent an estimated £32K. The top 5 brands take 60% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -95.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-95.7%
Conversion, latest week
1.3%
Market size, estimated
£32Ka year
Peak month
March75.5× the quietest month
Top search term
cat in the hat costume adult41K searches a year

02 · Price

A sale here is worth £13.62.

Listings sell for £13.62 on average, from £4.93 to £32.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.62 that is £0 to £1K a year per listing.

Average price
£13.62under the $15 to $100 sweet spot
Price range
£4.93–£32.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #2,647 within Dress-Up Accessories. It carries 73 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
87%
Out of stock, average day
22.5%
Average rank
#2,647in Dress-Up Accessories
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
73per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cat in the Hat Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

47

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

48%

Top 20: 91%

Open market

32%

  • AUYAO16%
  • iZoeL15%
  • Maryparty11%
  • GrassVillage9%
  • HENBRANDT9%
  • gyoyede7%

Demand

Cat in the Hat Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 75.5×

Search terms

Top Cat in the Hat Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat in the hat costume adult41K/yr
  • cat in the hat costume53K/yr
  • cat in the hat costume kids67K/yr
  • cat in the hat hat9K/yr
  • adult cat in the hat costume4K/yr
  • the cat in the hat costume4K/yr
  • dr seuss costume4K/yr
  • dr seuss costume kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat in the Hat Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%+0.76

Bit small for me, but

The hat is so small

The hat and gloves are a bit larger than I expected

Quality-Overall17%−0.39

Poor quality

Color8%−0.03

There colour is also wrong

the 'white' is actually a sort of patchy

Love

Quality-Overall31%−0.39

The set is good quality and apart from the cat face stickers you can reuse the costume again and again

Excellent quality

Great product

Value For Money20%+1.46

Good value for the price

Great little set for the price

Good value for money

Size-Overall17%+0.76

Fits well

true to size

The gloves are a good size

Advertised Vs Actual Product9%−0.13

Better than expected

as stated in the description

Exactly as shown

Material Quality3%−0.04

The materials feel comfortable and lightweight, so its easy to wear for longer periods without feeling uncomfortable

Reasonable standard material/fur so you don't need a full outfit under it

Return

3.6% Return rate 79% Fixable by listing

Size-Overall78%█▇▆▆█▅

Bit small for me, but

The hat is so small

The hat and gloves are a bit larger than I expected

Quality-Overall13%▁▂▅█▁▅

Poor quality

Stitch/Finish/Polish2%▁█▅▁▁▁
Smell2%▁▁▁▁▁█
Strength1%▁▁█▁▁▁

FAQ

Common Cat in the Hat Costume questions

Answered from the same tracked data.