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cat costumes for kids

Skip it

Soft demand (-76.3% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 18Competition 87Returns 45Price range 54Avg price 60Brand share 87Review moat 89Quality gap 58

Review moat

Great225.38

avg incumbent reviews — the moat a new listing must climb

Competition

Great28%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Good£13.25

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£5.55–£26.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£40K

£40K/yr · 212K searches

Growth

Bad-76.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cat costumes for kids is a £40K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

cat costumes for kids market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£53K–£66K
units × avg price
Conversion rate
1.4%
Avg BSR
#985
Page quality
0%
Prime
95%
Sponsored
83%
Out of stock
14.2%
Avg brand age
33 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

46

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

28%

Top 20: 68%

Open market

48%

  • Ceruwum16%
  • Xerteam14%
  • Wicked Costumes8%
  • ACWOO5%
  • Sincere Party5%
  • PXDUCN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -76.3% search growth over the last 90 days.
40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 44.6×

Top cat costumes for kids search terms

  • cat costumes for kids64K/yr
  • kids cat costume22K/yr
  • cat costume kids15K/yr
  • black cat costume16K/yr
  • cat dress up kids4K/yr
  • childrens cat costume10K/yr
  • girls cat costume10K/yr
  • cat fancy dress kids6K/yr
  • cat costume for girls10K/yr
  • kids cat costumes for girls3K/yr
All search terms

Top cat costumes for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£7984%£2K6%£2K8%£3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cat costumes for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Overall it's a very nice quality set”

Size-Overall19%

“Fit perfect”

Value For Money11%

“Good value quick costume”

Durability5%

“its lasted well since”

Design-Overall4%

“Fancy dress”

Soft Feel4%

“Soft, Comfortable Three-Piece Black Cat Costume Accessories”

Comfort-Overall4%

“It's comfortable and good quality”

Shape/Style3%

“They looks cute to me”

Color3%

“Pretty”

Adhesion/Stickiness3%

“This was for my granddaughter she loved it the stickers stuck all day really pleased with it”

What buyers complain about

Size-Overall23%

“it is not true to size”

Value For Money17%

“Overall product was ok and as described, however a hole in the hood was found which required me to sow it up, which isn't great for £14 product”

Smell17%

“the skirt smells like fish”

Advertised Vs Actual Product8%

“So therefore knocked stars off for misleading”

Quality-Overall8%

“Poor quality”

Material Quality4%

“It is very light material”

Stitch/Finish/Polish4%

“Questionable stitching”

Gap/Hole3%

“holey”

Top return reasons

Size-Overall67%
Quality-Overall12%
Stitch/Finish/Polish4%
Product Condition3%
Gap/Hole3%
Color2%
Thin2%
Material Quality1%
Ease Of Use1%
Defective Material/Parts1%

Common questions

Is cat costumes for kids profitable to sell on Amazon United Kingdom?
The niche generates £40K/yr across 66 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -76.3%. Flapen's verdict: Skip it (45/100).
How competitive is the cat costumes for kids niche?
33 brands and 46 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in cat costumes for kids?
Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 3.4%.
When does demand for cat costumes for kids peak?
Demand peaks in Mar–Oct–Nov; the busiest month runs 44.6× the quietest.
What does it cost to enter the cat costumes for kids niche?
Listings span £5.55–£26.12; the average listing price is £13.25 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.