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Cat Costumes for Kids

Fail

Demand is soft, at -76.3% this quarter, so Cat Costumes for Kids is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£40K/yr212K searches / yr
90-day growth
-76.3%search demand this quarter
Competition
28%top-5 click share · 33 brands · 46 sellers

Flapen Score

Cat Costumes for Kids against its category

The dotted line is the Toys & Games average. Past it, Cat Costumes for Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Costumes for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Costumes for Kids 212K times last year and spent an estimated £40K. The top 5 brands take 48% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -76.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-76.3%
Conversion, latest week
1.4%
Market size, estimated
£40Ka year
Peak month
October44.6× the quietest month
Top search term
cat costumes for kids64K searches a year

02 · Price

A sale here is worth £13.25.

Listings sell for £13.25 on average, from £5.55 to £26.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.25 that is £1K to £3K a year per listing.

Average price
£13.25under the $15 to $100 sweet spot
Price range
£5.55–£26.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #985 within Fancy Dress. It carries 225 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
95%
Out of stock, average day
14.2%
Average rank
#985in Fancy Dress
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
225per listing
Listings tracked
66

04 · Newcomers

Amazon counts 0 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cat Costumes for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£798£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

46

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

28%

Top 20: 68%

Open market

48%

  • Ceruwum16%
  • Xerteam14%
  • Wicked Costumes8%
  • ACWOO5%
  • Sincere Party5%
  • PXDUCN4%

Demand

Cat Costumes for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 44.6×

Search terms

Top Cat Costumes for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat costumes for kids64K/yr
  • kids cat costume22K/yr
  • cat costume kids15K/yr
  • black cat costume16K/yr
  • cat dress up kids4K/yr
  • childrens cat costume10K/yr
  • girls cat costume10K/yr
  • cat fancy dress kids6K/yr
  • cat costume for girls10K/yr
  • kids cat costumes for girls3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Costumes for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.10

it is not true to size

Too small

Size up

Value For Money17%−0.09

Overall product was ok and as described, however a hole in the hood was found which required me to sow it up, which isn't great for £14 product

Not worth the money

bit pricey when its £19

Smell17%+1.14

the skirt smells like fish

this smells like asparagus wifi

Advertised Vs Actual Product8%−0.11

So therefore knocked stars off for misleading

Misleading photo

Quality-Overall8%+1.38

Poor quality

Id expect better quality

Im only giving this one star less than 5 because the quality isnt amazing

Love

Quality-Overall23%+1.38

Overall it's a very nice quality set

Really good quality

Great product

Size-Overall19%−0.10

Fit perfect

Really cute and fits little ones well

I brought it for my friends daughter that likes to pretend shes a cat, shes 4.5 and the outfit fits very well

Value For Money11%−0.09

Good value quick costume

Definitely recommend for the price

Durability5%+0.55

its lasted well since

Design-Overall4%+0.22

Fancy dress

The design is eye-catching and fun

Return

3.4% Return rate 71% Fixable by listing

Size-Overall67%█▆▆▃▅▅

it is not true to size

Too small

Size up

Quality-Overall12%▁▂▃▅▄█

Poor quality

Id expect better quality

Im only giving this one star less than 5 because the quality isnt amazing

Stitch/Finish/Polish4%▁▁▁▁█▄

Questionable stitching

Stitching is incomplete in some areas

Product Condition3%▁▁▅█▁▁
Gap/Hole3%▁▁▂██▁

holey

FAQ

Common Cat Costumes for Kids questions

Answered from the same tracked data.