Is carrom board profitable to sell on Amazon United Kingdom?

The niche generates £163K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the carrom board niche?

13 brands and 16 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in carrom board?

Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Hard Feel. The return rate is 0.7%.

When does demand for carrom board peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the carrom board niche?

Listings span £11.44–£228.27; the average listing price is £66.77 (sweet spot $15–$100). The average incumbent carries 78 reviews — the moat a new listing must climb.

carrom board

Worth a look

Shows beatable incumbent ratings (3.6★), but weak search conversion (1.3%) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Review moat

Incredible77.86

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£66.77

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay£11.44–£228.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£163K

£163K/yr · 193K searches

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Quality Gap High Price Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, carrom board is a £163K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

carrom board market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £100K–£134K; units × avg price
Conversion rate: 1.3%
Avg BSR: #2,584
Page quality: 0%
Prime: 14%
Sponsored: 36%
Out of stock: 48.5%
Avg brand age: 41 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

16%

Catergold30%
Uber Games21%
AI SPORTS10%
RKsports10%
MITRAM8%
Catermax6%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top carrom board search terms

carrom board137K/yr -13.6%0.7% conv.
carrom board set41K/yr -8.0%1.0% conv.
carrom10K/yr -15.4%0.4% conv.
carrom board game6K/yr +47.5%1.1% conv.

All search terms

Top carrom board products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Carrom Board Set Premium Including Carrom Men Striker Powder Board Game with Family & Friends Championship Tournament Board (32 x 32 Inch)

Catergold£41.094.0★50 rev

AI Sports Carrom Board 3333 Inch with 25 Pieces Full Size Wooden Carrom Set with Coins Striker Powder & Carry Bag | Indoor Family Board Game

AI SPORTS£53.354.3★6 rev

Uber Games Premium Carrom Board Set - Official 33 Size Mango Wood Game

Uber Games£76.664.1★756 rev

MITRAM 28x28 Inch Premium Wooden Carrom Board Game Set with Striker Coins - Classic Tabletop Family Board Game - Smooth Playing Surface for Kids & Adults

MITRAM£39.642.5★4 rev

Classic Carrom 35 x 35 Set with Board Coins Striker and - Carrom Board playing area with stunning rebound hard borders

Catermax£42.393.6★14 rev

Newest

by launch date

ZOPPER 35 x 35 Wooden Carrom Board Set with Carrom Men Striker and Powder Smooth Playing Surface Traditional Indoor Family Board Game for Kids and Adults

ZOPPER£79.910 rev

2mo ago

Carrom Board with 2 Inch Frame | Smooth & Fast Play | Home & Club Use - 83 Cm without Stand

Generic£46.511 rev

3mo ago

Carrom Board with 1.5 Inch Frame | Smooth & Fast Play | Home & Club Use - 66 Cm without Stand

Generic£32.411 rev

3mo ago

AI Sports Carrom Board 3333 Inch with 25 Pieces Full Size Wooden Carrom Set with Coins Striker Powder & Carry Bag | Indoor Family Board Game

AI SPORTS£53.356 rev

7mo ago

Apex Indian Wooden Carrom Board - NOT FULL SIZED Size 65cm / 25 + EXTRAS

Terrapin Trading£29.584 rev

8mo ago

What buyers say about carrom board

What buyers praise and complain about, mined from review topics.

What buyers love

Strength27%

“It is very nice and strong and quite excellent size”

Quality-Overall23%

“Excellent product”

Advertised Vs Actual Product14%

“The whole Product arrived as described”

Value For Money10%

“Good value for money”

Size-Overall5%

“The board itself is a great size”

Fun/Entertainment Experience5%

“Grandkids safely enjoy this dartboard”

Locally Manufactured5%

Soft Feel2%

“the surface is smooth”

Gifting Purpose2%

“Perfect Birthday Gift”

What buyers complain about

Quality-Overall35%

“Overall build quality is average or below average”

Adhesion/Stickiness17%

“Darts won't stick”

Hard Feel8%

“Board is very rough”

Ease Of Use8%

“Not practical at all”

Value For Money4%

“Definitely not worth it”

Size-Overall4%

“striker is small”

Degree Of Motion4%

“Not easy to move around”

Product Condition4%

“I dont believe this was a new board that was sent to me”

Weight Heavy4%

“It is very heavy”

Top return reasons

Quality-Overall23%

Size-Overall16%

Hard Feel9%

Defective Material/Parts8%

Adhesion/Stickiness6%

Degree Of Motion5%