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Cards Against Humanity Family Edition

Fail

The top 5 products take 100% of clicks, so Cards Against Humanity Family Edition is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£86K/yr81K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Cards Against Humanity Family Edition against its category

The dotted line is the Toys & Games average. Past it, Cards Against Humanity Family Edition is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cards Against Humanity Family Edition market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cards Against Humanity Family Edition 81K times last year and spent an estimated £86K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
7.8%
Market size, estimated
£86Ka year
Top search term
cards against humanity family edition56K searches a year

02 · Price

A sale here is worth £13.63.

Listings sell for £13.63 on average, from £3.75 to £23.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £13.63 that is £7K to £10K a year per listing.

Average price
£13.63under the $15 to $100 sweet spot
Price range
£3.75–£23.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #496 within Games & Accessories. It carries 13,049 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
38.5%
Average rank
#496in Games & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,049per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cards Against Humanity Family Edition products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£17K£35K£52K£69K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Cards Against Humanity94%
  • Kids Against Maturity6%
  • Open — no brand owns it (0%)

Demand

Cards Against Humanity Family Edition search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 18.2× · 9 of 12 months tracked

Search terms

Top Cards Against Humanity Family Edition search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cards against humanity family edition56K/yr
  • cards against humanity kids11K/yr
  • cards against humanity family7K/yr
  • kids against humanity4K/yr
  • family cards against humanity3K/yr

Reviews and returns

What reviews say buyers love and hate about Cards Against Humanity Family Edition

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience50%+1.79

Still, we love the game we just avoid the american cards which use specific US language or refer to US people. as the kids arent sure how to include those and they just arent funny for them

Advertised Vs Actual Product50%−0.34

Should have read description properly

Love

Fun/Entertainment Experience60%+1.79

Fun game for all

Great fun

Great family game

Ease Of Use17%+1.38

easy to take away with us too

easy to play

very easy to play

Add-Ons/Attachments6%+0.47

Great add on

Trivia Games6%+0.47

It is great that there are a few blanks that allow players to add their own answers

Developmental Needs6%+0.47

Its great for adults too

Return

1.2% Return rate 17% Fixable by listing

Gifting Purpose50%██▁▁▅█
Weight Heavy17%▁▁▁█▁▁
Size-Overall17%▁▁█▁█▁
Value For Money8%
Defective Material/Parts8%▁▁█▁▁▁

FAQ

Common Cards Against Humanity Family Edition questions

Answered from the same tracked data.