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cards against humanity family edition

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 16Conversion 78Competition 0Returns 90Price range 44Avg price 64Brand share 0Review moat 20Quality gap 23

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.63

avg listing price — sweet spot $15–$100

Price range

Okay£3.75–£23.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£86K

£86K/yr · 81K searches

Review moat

Bad13,048.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cards against humanity family edition is a £86K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

cards against humanity family edition market data

Units sold / yr
3K–4K
avg 500–750/product
Revenue / yr
£41K–£55K
units × avg price
Conversion rate
7.8%
Avg BSR
#496
Page quality
0%
Prime
100%
Sponsored
25%
Out of stock
38.5%
Avg brand age
43 months
Avg seller age
193 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Cards Against Humanity94%
  • Kids Against Maturity6%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 37 weeks — -18.0% search growth over the last 90 days.
9K7KBlack Friday '25Holiday '25Spike '26Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top cards against humanity family edition search terms

  • cards against humanity family edition56K/yr
  • cards against humanity kids11K/yr
  • cards against humanity family7K/yr
  • kids against humanity4K/yr
  • family cards against humanity3K/yr
All search terms

Top cards against humanity family edition products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%£17K40%£35K60%£52K80%£69K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about cards against humanity family edition

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience60%

“Fun game for all”

Ease Of Use17%

“easy to take away with us too”

Add-Ons/Attachments6%

“Great add on”

Trivia Games6%

“It is great that there are a few blanks that allow players to add their own answers”

Developmental Needs6%

“Its great for adults too”

Quality-Overall4%

“Card quality is good”

What buyers complain about

Fun/Entertainment Experience50%

“Still, we love the game we just avoid the american cards which use specific US language or refer to US people. as the kids arent sure how to include those and they just arent funny for them”

Advertised Vs Actual Product50%

“Should have read description properly”

Top return reasons

Gifting Purpose50%
Weight Heavy17%
Size-Overall17%
Value For Money8%
Defective Material/Parts8%

Common questions

Is cards against humanity family edition profitable to sell on Amazon United Kingdom?
The niche generates £86K/yr across 4 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (31/100).
How competitive is the cards against humanity family edition niche?
2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cards against humanity family edition?
Top complaints mined from reviews: Fun/Entertainment Experience, Advertised Vs Actual Product. The return rate is 1.2%.
What does it cost to enter the cards against humanity family edition niche?
Listings span £3.75–£23.93; the average listing price is £13.63 (sweet spot $15–$100). The average incumbent carries 13,049 reviews — the moat a new listing must climb.