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Card Game

Maybe

Returns run at only 0.6% of orders. But prices span $2.48–$17.34, mostly outside the sweet spot, so Card Game is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£426K/yr1.4M searches / yr
90-day growth
+5.8%search demand this quarter
Competition
39%top-5 click share · 28 brands · 241 sellers

Flapen Score

Card Game against its category

The dotted line is the Toys & Games average. Past it, Card Game is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Card Game 1.4M times last year and spent an estimated £426K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
3.4%
Market size, estimated
£426Ka year
Peak month
December7.1× the quietest month
Top search term
card games791K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £2.48 to £17.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £9.28 that is £2K to £5K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£2.48–£17.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #124 within Games & Accessories. It carries 8,583 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#124in Games & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,583per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Card Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£13K£26K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

241

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

39%

Top 20: 80%

Open market

44%

  • Juegos Mattel15%
  • USAopoly10%
  • More or Less9%
  • Big Potato9%
  • Monopoly7%
  • blue orange7%

Demand

Card Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Card Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card games791K/yr
  • card game154K/yr
  • card games for families70K/yr
  • family card games51K/yr
  • games for 8 year olds37K/yr
  • games for 10+ year olds25K/yr
  • kids games age 8 and up33K/yr
  • games for 10 year olds25K/yr
  • 2 player games for adults21K/yr
  • adult games for 2 players14K/yr

Reviews and returns

What reviews say buyers love and hate about Card Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product16%−0.10

Not as advertised

the picture is very misleading

False advertising

Quality-Overall11%−0.04

quality of cards can be better

Bad quality

Poor Quality Control

Fun/Entertainment Experience8%+4.08

it's really quite boring

not that funny

Not as fun as looked

Instructions/User Manual/Troubleshooting7%−0.01

The only thing I couldnt find in the instructions was what to do if you cant take a card

A couple of the instructions were unclear as to what the card meant

often confusing instructions

Size-Overall6%

Box is small

bigger than most card games

Small

Love

Fun/Entertainment Experience56%+4.08

Fun family game

Fun for all

Entertaining for all

Ease Of Use10%+0.26

Easy to learn

Easy game

easy to teach

Quality-Overall8%−0.04

Decent quality cards

Good quality cards

Excellent quality

Trivia Games5%+0.21

Good game for all the family, some thought provoking questions, some humorous

A fun game for the whole family

good fun questions that everyone enjoyed

Value For Money5%

value for money

Good value for money

Great deal

Return

0.6% Return rate 29% Fixable by listing

Gifting Purpose19%▆██▆▇▆
Quality-Overall13%▇█▆██▄

quality of cards can be better

Bad quality

Poor Quality Control

Size-Overall12%▅▇▄█▄▅

Box is small

bigger than most card games

Small

Value For Money9%▅▅▄▅▅█

on the pricey side

Very expensive too

Over priced,

Product Condition8%▃▆█▅▇▅

FAQ

Common Card Game questions

Answered from the same tracked data.