card game
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.48–$17.34) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Market size
Good£426K£426K/yr · 1.4M searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,582.52avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.48–£17.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, card game is a £426K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
card game market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £278K–£371K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 3.2%
- Avg brand age
- 46 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
241
Top-5 brand share
50%
Top 20: 95%
Top-5 click share
39%
Top 20: 80%
Open market
44%
- Juegos Mattel15%
- USAopoly10%
- More or Less9%
- Big Potato9%
- Monopoly7%
- blue orange7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.1×
Top card game search terms
- card games791K/yr
- card game154K/yr
- card games for families70K/yr
- family card games51K/yr
- games for 8 year olds37K/yr
- games for 10+ year olds25K/yr
- kids games age 8 and up33K/yr
- games for 10 year olds25K/yr
- 2 player games for adults21K/yr
- adult games for 2 players14K/yr
Top card game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
USAopoly | Flip 7 | Party Card Game | Ages 8+ | 3+ Players | 20 Minutes Playing Time New
USAopoly£7.434.8★4,643 rev
More or Less First Edition Card Game - How Good Is Your Judgement? 2 Players + | Perfect for Gift Travel Holiday | For Kids Teens & Adults | Play Anywhere | Age 12+
More or Less£9.584.4★4,867 rev
blue orange | Taco Cat Goat Cheese Pizza | The High-Energy Party Game Classic | Race to Slap the Deck Hilarious Family Favourite | 10-Minute Rounds Endless Replayability | 2-8 Players Ages 8+
blue orange£7.154.7★4,352 rev
Monopoly Hasbro Gaming Deal Strategy Card Game for 8+ Year Old Kids for 2-5 Players Family Games for Children and Adults
Monopoly£4.214.6★1,650 rev
Mattel Games UNO Card Game Ages 7+ Players 2-10
Juegos Mattel£4.804.7★84,031 rev
Newest
by launch date
Grumpy Monkeys - Strategy & Logic Card Game for Adults Teens & Families | 2-4 Players | Ages 10+ | Fun for Game Night or Travel
Grumpy Monkeys£13.0557 rev
USAopoly | Flip 7 | Party Card Game | Ages 8+ | 3+ Players | 20 Minutes Playing Time New
USAopoly£7.434,643 rev
Lucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment
Lucky Egg£17.34748 rev
WHAT DO YOU MEME? Core Game (New UK Edition) Now Including GIFs by Relatable The Essential Adult Party Game for Meme Lovers Now with Refreshed Content Great for Adult Games for Game Night 17+
WHAT DO YOU MEME?£14.3820,870 rev
QUICKSTOP | Card Game for Family and Friends | Fast and Hilarious | 2-7 players | Party Game for Adults and Kids 10+ | 15 minutes Playing Time
ATM Gaming£13.63853 rev
Trending
90-day click momentum
Chameleon Travel: The Award-Winning Spot-the-Imposter Game in a Travel Friendly Tin with 20 new topics
Big Potato£7.784.7★
Really Good Conversations: The Original Game That Gets People Talking
Really Good Conversations£12.264.2★
WHAT DO YOU MEME? Core Game (New UK Edition) Now Including GIFs by Relatable The Essential Adult Party Game for Meme Lovers Now with Refreshed Content Great for Adult Games for Game Night 17+
WHAT DO YOU MEME?£14.384.6★
Grumpy Monkeys - Strategy & Logic Card Game for Adults Teens & Families | 2-4 Players | Ages 10+ | Fun for Game Night or Travel
Grumpy Monkeys£13.054.4★
Mattel Games Skip-Bo Ages 7+ 2-6 Players
Juegos Mattel£6.024.7★
What buyers say about card game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family game”
“Easy to learn”
“Decent quality cards”
“Good game for all the family, some thought provoking questions, some humorous”
“value for money”
“Advertising was great”
“So portable”
“easy to gift”
“Instructions are clear”
“lovely cards,”
What buyers complain about
“Not as advertised”
“quality of cards can be better”
“it's really quite boring”
“The only thing I couldnt find in the instructions was what to do if you cant take a card”
“Box is small”
“on the pricey side”
“Poorly designed and disappointing”
“Do not float in water as per advert”
“The printing of the colours is odd - they're all quite dark because of the patterns they've used”
“just stick together”
Top return reasons
Common questions
- Is card game profitable to sell on Amazon United Kingdom?
- The niche generates £426K/yr across 46 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the card game niche?
- 28 brands and 241 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in card game?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Fun/Entertainment Experience. The return rate is 0.6%.
- When does demand for card game peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the card game niche?
- Listings span £2.48–£17.34; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 8,583 reviews — the moat a new listing must climb.