Card Game
MaybeReturns run at only 0.6% of orders. But prices span $2.48–$17.34, mostly outside the sweet spot, so Card Game is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £426K/yr1.4M searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 39%top-5 click share · 28 brands · 241 sellers
Flapen Score
Card Game against its category
The dotted line is the Toys & Games average. Past it, Card Game is stronger. Inside it, weaker.
Market
The Card Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Card Game 1.4M times last year and spent an estimated £426K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £426Ka year
- Peak month
- December7.1× the quietest month
- Top search term
- card games791K searches a year
02 · Price
A sale here is worth £9.28.
Listings sell for £9.28 on average, from £2.48 to £17.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £9.28 that is £2K to £5K a year per listing.
- Average price
- £9.28under the $15 to $100 sweet spot
- Price range
- £2.48–£17.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #124 within Games & Accessories. It carries 8,583 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #124in Games & Accessories
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,583per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Card Game products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
USAopoly | Flip 7 | Party Card Game | Ages 8+ | 3+ Players | 20 Minutes Playing Time New
- Price
- £7.43
- Rating
- 4.8/5
- Reviews
- 4,643
- Age
- 1y ago

More or Less First Edition Card Game - How Good Is Your Judgement? 2 Players + | Perfect for Gift Travel Holiday | For Kids Teens & Adults | Play Anywhere | Age 12+
- Price
- £9.58
- Rating
- 4.4/5
- Reviews
- 4,867
- Age
- 6y ago

blue orange | Taco Cat Goat Cheese Pizza | The High-Energy Party Game Classic | Race to Slap the Deck Hilarious Family Favourite | 10-Minute Rounds Endless Replayability | 2-8 Players Ages 8+
- Price
- £7.15
- Rating
- 4.7/5
- Reviews
- 4,352
- Age
- 6y ago

Monopoly Hasbro Gaming Deal Strategy Card Game for 8+ Year Old Kids for 2-5 Players Family Games for Children and Adults
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 1,650
- Age
- 2y ago

Mattel Games UNO Card Game Ages 7+ Players 2-10
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 84,031
- Age
- 14y ago
Trending
90-day click momentum
Chameleon Travel: The Award-Winning Spot-the-Imposter Game in a Travel Friendly Tin with 20 new topics
- Price
- £7.78
- Rating
- 4.7/5
- Reviews
- 3,592
- Age
- 2y ago

Really Good Conversations: The Original Game That Gets People Talking
- Price
- £12.26
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 3y ago

WHAT DO YOU MEME? Core Game (New UK Edition) Now Including GIFs by Relatable The Essential Adult Party Game for Meme Lovers Now with Refreshed Content Great for Adult Games for Game Night 17+
- Price
- £14.38
- Rating
- 4.6/5
- Reviews
- 20,870
- Age
- 1y ago

Grumpy Monkeys - Strategy & Logic Card Game for Adults Teens & Families | 2-4 Players | Ages 10+ | Fun for Game Night or Travel
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

Mattel Games Skip-Bo Ages 7+ 2-6 Players
- Price
- £6.02
- Rating
- 4.7/5
- Reviews
- 40,002
- Age
- 16y ago
Newest
by launch date
Grumpy Monkeys - Strategy & Logic Card Game for Adults Teens & Families | 2-4 Players | Ages 10+ | Fun for Game Night or Travel
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

USAopoly | Flip 7 | Party Card Game | Ages 8+ | 3+ Players | 20 Minutes Playing Time New
- Price
- £7.43
- Rating
- 4.8/5
- Reviews
- 4,643
- Age
- 1y ago

Lucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment
- Price
- £17.34
- Rating
- 4.7/5
- Reviews
- 748
- Age
- 1y ago

WHAT DO YOU MEME? Core Game (New UK Edition) Now Including GIFs by Relatable The Essential Adult Party Game for Meme Lovers Now with Refreshed Content Great for Adult Games for Game Night 17+
- Price
- £14.38
- Rating
- 4.6/5
- Reviews
- 20,870
- Age
- 1y ago

QUICKSTOP | Card Game for Family and Friends | Fast and Hilarious | 2-7 players | Party Game for Adults and Kids 10+ | 15 minutes Playing Time
- Price
- £13.63
- Rating
- 4.5/5
- Reviews
- 853
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
241
Top-5 brand share
50%
Top 20: 95%
Top-5 click share
39%
Top 20: 80%
Open market
44%
- Juegos Mattel15%
- USAopoly10%
- More or Less9%
- Big Potato9%
- Monopoly7%
- blue orange7%
Demand
Card Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.1×
Search terms
Top Card Game search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- card games791K/yr
- card game154K/yr
- card games for families70K/yr
- family card games51K/yr
- games for 8 year olds37K/yr
- games for 10+ year olds25K/yr
- kids games age 8 and up33K/yr
- games for 10 year olds25K/yr
- 2 player games for adults21K/yr
- adult games for 2 players14K/yr
Reviews and returns
What reviews say buyers love and hate about Card Game
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as advertised
the picture is very misleading
False advertising
quality of cards can be better
Bad quality
Poor Quality Control
it's really quite boring
not that funny
Not as fun as looked
The only thing I couldnt find in the instructions was what to do if you cant take a card
A couple of the instructions were unclear as to what the card meant
often confusing instructions
Box is small
bigger than most card games
Small
Love
Fun family game
Fun for all
Entertaining for all
Easy to learn
Easy game
easy to teach
Decent quality cards
Good quality cards
Excellent quality
Good game for all the family, some thought provoking questions, some humorous
A fun game for the whole family
good fun questions that everyone enjoyed
value for money
Good value for money
Great deal
Return
0.6% Return rate 29% Fixable by listing
quality of cards can be better
Bad quality
Poor Quality Control
Box is small
bigger than most card games
Small
on the pricey side
Very expensive too
Over priced,
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Card Game questions
Answered from the same tracked data.









