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Card Game

Maybe

An estimated 0.6% of orders come back. But prices span $2.48–$17.34, mostly outside the sweet spot, so Card Game is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£426K/yr1.4M searches / yr
90-day growth
+5.8%search demand this quarter
Competition
39%top-5 click share · 28 brands · 241 sellers

Flapen Score

Card Game against its category

The dotted line is the Toys & Games average. Past it, Card Game is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Card Game 1.4M times last year and spent an estimated £426K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
3.4%
Market size, estimated
£426Ka year
Peak month
December7.1× the quietest month
Top search term
card games791K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £2.48 to £17.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £9.28 that is £2K to £5K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£2.48–£17.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #124 within Games & Accessories. It carries 8,583 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#124in Games & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,583per listing
Listings tracked
46

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Card Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£13K£26K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

241

Est. top-5 brand share

50%

Top 20: 95%

Est. top-5 click share

39%

Top 20: 80%

Open market

44%

  • Juegos Mattel15%
  • USAopoly10%
  • More or Less9%
  • Big Potato9%
  • Monopoly7%
  • blue orange7%

Demand

Card Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Card Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • card games791K/yr
  • card game154K/yr
  • card games for families70K/yr
  • family card games51K/yr
  • games for 8 year olds37K/yr
  • games for 10+ year olds25K/yr
  • kids games age 8 and up33K/yr
  • games for 10 year olds25K/yr
  • 2 player games for adults21K/yr
  • adult games for 2 players14K/yr

Reviews and returns

What reviews say buyers love and hate about Card Game

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Advertised Vs Actual Product”
0.6%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Card Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data