Is carcassonne board game profitable to sell on Amazon United Kingdom?

The niche generates £207K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (37/100).

How competitive is the carcassonne board game niche?

3 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in carcassonne board game?

Top complaints mined from reviews: Value For Money. The return rate is 0.9%.

What does it cost to enter the carcassonne board game niche?

Listings span £10.88–£62.70; the average listing price is £26.29 (sweet spot $15–$100). The average incumbent carries 2,331 reviews — the moat a new listing must climb.

carcassonne board game

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible£26.29

avg listing price — sweet spot $15–$100

Price range

Great£10.88–£62.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,331.2

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£207K

£207K/yr · 134K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, carcassonne board game is a £207K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

carcassonne board game market data

Units sold / yr: 8K–10K; avg 1,500–2,000/product
Revenue / yr: £210K–£263K; units × avg price
Conversion rate: 5.9%
Avg BSR: #658
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 15.4%
Avg brand age: 61 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Z-Man Games71%
Asmodee18%
Hans im Glück11%

Demand

Weekly Amazon search volume, last 36 weeks — -21.3% search growth over the last 90 days.

Open Trend

Top carcassonne board game search terms

carcassonne board game68K/yr -21.2%7.8% conv.
carcassonne40K/yr -19.4%4.2% conv.
board games carcassonne6K/yr -40.1%3.0% conv.
carcassone5K/yr -16.4%8.0% conv.
carcasonne3K/yr -2.0%7.1% conv.
carcassonne board game uk6K/yr -11.0%9.1% conv.
carcassonne game5K/yr -19.5%2.9% conv.

All search terms

Top carcassonne board game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Z-Man Games | Carcassonne Board Game - Build Your Medival Landscape in this Modern Masterpiece | Simple to Learn Deep Strategy & Endless Replayability | 25 Players Ages 7+ 45 MinutesPlaytime

Z-Man Games£19.264.8★11,024 rev

Z-Man Games Carcassonne Big Box (2022) | Board Game

Asmodee£62.704.8★461 rev

Asmodee£26.694.7★145 rev

Hans im Glück£10.884.5★8 rev

Hans im Glück£11.944.9★18 rev

Newest

by launch date

Hans im Glück£11.9418 rev

10mo ago

Hans im Glück£10.888 rev

10mo ago

Asmodee£26.69145 rev

3y ago

Z-Man Games Carcassonne Big Box (2022) | Board Game

Asmodee£62.70461 rev

4y ago

Z-Man Games | Carcassonne Board Game - Build Your Medival Landscape in this Modern Masterpiece | Simple to Learn Deep Strategy & Endless Replayability | 25 Players Ages 7+ 45 MinutesPlaytime

Z-Man Games£19.2611,024 rev

11y ago

What buyers say about carcassonne board game

What buyers praise and complain about, mined from review topics.

What buyers love

Add-Ons/Attachments50%

“Great add on”

Fun/Entertainment Experience29%

“Definitely fun to play”

Ease Of Use4%

“easy for beginners through to die hard fans”

Quality-Overall4%

“The quality of the tiles is first class”

Design-Overall4%

“the artistry is lovely”

Instructions/User Manual/Troubleshooting4%

“The game instructions are clear”

What buyers complain about

Value For Money58%

“Although an expensive”

Top return reasons

Gifting Purpose23%

Defective Material/Parts19%

Size-Overall15%

Advertised Vs Actual Product15%

Print Quality12%

Product Condition8%

Durability8%

Common questions

Is carcassonne board game profitable to sell on Amazon United Kingdom?: The niche generates £207K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (37/100).
How competitive is the carcassonne board game niche?: 3 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in carcassonne board game?: Top complaints mined from reviews: Value For Money. The return rate is 0.9%.
What does it cost to enter the carcassonne board game niche?: Listings span £10.88–£62.70; the average listing price is £26.29 (sweet spot $15–$100). The average incumbent carries 2,331 reviews — the moat a new listing must climb.