Capybara Squishy
PassCapybara Squishy scores 68 out of 100, a Pass. Shoppers spend $40K a year here, search demand grew +71.0% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 68 / 100Top 2% of 1,773 Toys & Games niches · +24 vs the category median of 4468
- Market size
- £40K/yr118K searches / yr
- 90-day growth
- +71.0%search demand this quarter
- Competition
- 26%top-5 click share · 56 brands · 65 sellers
Flapen Score
Capybara Squishy against its category
The dotted line is the Toys & Games average. Past it, Capybara Squishy is stronger. Inside it, weaker.
Market
The Capybara Squishy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Capybara Squishy 118K times last year and spent an estimated £40K. The top 5 brands take 31% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +71.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- +71.0%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £40Ka year
- Top search term
- capybara squishy78K searches a year
02 · Price
A sale here is worth £8.42.
Listings sell for £8.42 on average, from £1.00 to £23.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.42 that is £0 to £842 a year per listing.
- Average price
- £8.42under the $15 to $100 sweet spot
- Price range
- £1.00–£23.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£842
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #1,739 within Dolls & Accessories. It carries 230 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 33.4%
- Average rank
- #1,739in Dolls & Accessories
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 230per listing
- Listings tracked
- 76
04 · Newcomers
Amazon counts 1 of last year's 63 launches as successful.
63 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 4 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 63
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 4 months
Products
Top Capybara Squishy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
4 PCS Random Style Capybara Capybara for Office and Travel Suitable for Daily Relaxation 8 cm Capybara for Focused
- Price
- £7.67
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago

2 PCS Capybara Squishy Capybara for Relax Blue Pink Purple Orange Random Colors Portable Desk Decor for Focus and Relaxation
- Price
- £9.37
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

3 Pcs 8*5.5cm Stretchy Capybara Toy Set capybara squishy Cute Stress Toys Soft Capybaras Toys Animal Stress Ball Squeeze Ball with A Keychain for Teen Capybaras Keychain
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago

Jumbo Squishy Capybara Slow-Rise Sensory Toy Extra Large Squeeze Stress Toy for Kids & Adults Soft Foam Fidget Ages 3+ 15cm x 11cm x10cm
- Price
- £8.41
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 5mo ago

ZPSOSPZ 2PCS Stretchy Capybara Stress Relief Gadget Flexible Squeeze Capybara Soft Fidget Sensory Ornament Decompression Capybara Desktop Decor Birthday for Ladies and Adults
- Price
- £9.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Trending
90-day click momentum
4 PCS Capybara for Stress Relief and Focus Enhancement Animal Squishies for Office Desk and Travel Use Random Style
- Price
- £8.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Capybara Office Desk Stress Relief 12 Pack Capybara for Anxiety Management and Focus Enhancement Soft Capybara Set for Emotional Support
- Price
- £9.09
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 1mo ago

2 Pcs Capybara Squishy Glitter Slow Rising Fidget Toy Random Colour
- Price
- £8.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

WitMbg 2 PCS Glitter Capybara Squeeze Balls Fidget Stress Ball for Adults Stress Relief During Work Breaks and Travel Blue and Orange Slow Rise Sensory Fidget Desk Decor Collectibles
- Price
- £10.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

ZPSOSPZ 2PCS Stretchy Capybara Stress Relief Gadget Flexible Squeeze Capybara Soft Fidget Sensory Ornament Decompression Capybara Desktop Decor Birthday for Ladies and Adults
- Price
- £9.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Newest
by launch date
Capybara Office Desk Stress Relief 12 Pack Capybara for Anxiety Management and Focus Enhancement Soft Capybara Set for Emotional Support
- Price
- £9.09
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 1mo ago

4 PCS Capybara for Stress Relief and Focus Enhancement Animal Squishies for Office Desk and Travel Use Random Style
- Price
- £8.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

2 PCS Capybara Squishy Squishys Capybara Fidget Tool Stress Relief Sensory Tools for Focus and Relaxation Blue and Orange Capybaras Tools 7 cm Squishy Capybara Set of 2
- Price
- £7.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

4PCS Glitter Capybara Toys Capybara Gifts Squishy Fidget Toys Squishies Fidgets Fidget Toy Squishy Capybaras Capybaras Figures with Sequin Filled Gummy for Stress 5x3.5cm
- Price
- £7.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

2 Pcs Capybara Squishy Glitter Slow Rising Fidget Toy Random Colour
- Price
- £8.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
56 rising
Sellers
65
Top-5 brand share
31%
Top 20: 72%
Top-5 click share
26%
Top 20: 60%
Open market
65%
- PRVCFZ9%
- MAUDFEK7%
- iuiiaii5%
- Keycraft5%
- WitMbg4%
- ZPSOSPZ4%
Search terms
Top Capybara Squishy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- capybara squishy78K/yr
- squishy capybara16K/yr
- capybara fidget8K/yr
- capybara squishy fidget toys4K/yr
- capybara fidget toy5K/yr
- capybara taba squishy4K/yr
- taba squishy capybara4K/yr
Reviews and returns
What reviews say buyers love and hate about Capybara Squishy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It doesn't come with all the ones that show in the picture unfortunately
Not to description
Ugly not the same one as the picture I hate it so not fun bad for gifts
Not worth at all
Totally unacceptable for the price
Waste of money
take a long time to slowly unstick
Not fun and not sticky
Nasty sticky feeling
Not very well made
Trash
Too expensive for quality
Broke very quickly
All broke within a few days
Fell apart within a couple hours and doesnt work
Love
satisfying
Fun item
keeps kids entertained
They feel fairly well made
Great quality
Good quality and really soft
Great value for money
Excellent value for a 6-piece set
I think this is really great value for what you get
The design is really cute
all have a unique style
The variety of designs is great, and they're perfect for stress relief, fidgeting, or simply having fun
Great quality and colours
Great 4 fidgets squishys different colours
The colours and design is exactly as shown and the colours are perfectly vibrant
Return
0.5% Return rate 14% Fixable by listing
Not very well made
Trash
Too expensive for quality
Broke very quickly
All broke within a few days
Fell apart within a couple hours and doesnt work
Small
I thought I had bought a bigger one mind you so check the size you order first
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Capybara Squishy questions
Answered from the same tracked data.









