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Capybara Squishy

Pass

Capybara Squishy scores 68 out of 100, a Pass. Shoppers spend $40K a year here, search demand grew +71.0% this quarter, and returns run at 0.5% of orders.

Flapen Score
68
68 / 100
Top 2% of 1,773 Toys & Games niches · +24 vs the category median of 44
Market size
£40K/yr118K searches / yr
90-day growth
+71.0%search demand this quarter
Competition
26%top-5 click share · 56 brands · 65 sellers

Flapen Score

Capybara Squishy against its category

The dotted line is the Toys & Games average. Past it, Capybara Squishy is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Capybara Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Capybara Squishy 118K times last year and spent an estimated £40K. The top 5 brands take 31% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +71.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+71.0%
Conversion, latest week
4.0%
Market size, estimated
£40Ka year
Top search term
capybara squishy78K searches a year

02 · Price

A sale here is worth £8.42.

Listings sell for £8.42 on average, from £1.00 to £23.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.42 that is £0 to £842 a year per listing.

Average price
£8.42under the $15 to $100 sweet spot
Price range
£1.00–£23.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£842
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #1,739 within Dolls & Accessories. It carries 230 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
33.4%
Average rank
#1,739in Dolls & Accessories
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
76

04 · Newcomers

Amazon counts 1 of last year's 63 launches as successful.

63 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 4 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
63
Successful launches
1Amazon's first-year sales bar
Average brand age
4 months

Products

Top Capybara Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£804£2K£2K£3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)10 products missing review or click data not plotted

Brands

56 rising

Sellers

65

Top-5 brand share

31%

Top 20: 72%

Top-5 click share

26%

Top 20: 60%

Open market

65%

  • PRVCFZ9%
  • MAUDFEK7%
  • iuiiaii5%
  • Keycraft5%
  • WitMbg4%
  • ZPSOSPZ4%

Search terms

Top Capybara Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • capybara squishy78K/yr
  • squishy capybara16K/yr
  • capybara fidget8K/yr
  • capybara squishy fidget toys4K/yr
  • capybara fidget toy5K/yr
  • capybara taba squishy4K/yr
  • taba squishy capybara4K/yr

Reviews and returns

What reviews say buyers love and hate about Capybara Squishy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product9%−0.06

It doesn't come with all the ones that show in the picture unfortunately

Not to description

Ugly not the same one as the picture I hate it so not fun bad for gifts

Value For Money9%+0.31

Not worth at all

Totally unacceptable for the price

Waste of money

Adhesion/Stickiness9%−0.06

take a long time to slowly unstick

Not fun and not sticky

Nasty sticky feeling

Quality-Overall8%+0.86

Not very well made

Trash

Too expensive for quality

Durability8%−0.04

Broke very quickly

All broke within a few days

Fell apart within a couple hours and doesnt work

Love

Fun/Entertainment Experience19%+1.66

satisfying

Fun item

keeps kids entertained

Quality-Overall15%+0.86

They feel fairly well made

Great quality

Good quality and really soft

Value For Money13%+0.31

Great value for money

Excellent value for a 6-piece set

I think this is really great value for what you get

Design-Overall11%

The design is really cute

all have a unique style

The variety of designs is great, and they're perfect for stress relief, fidgeting, or simply having fun

Color8%+0.84

Great quality and colours

Great 4 fidgets squishys different colours

The colours and design is exactly as shown and the colours are perfectly vibrant

Return

0.5% Return rate 14% Fixable by listing

Defective Material/Parts15%█▁▁▂▂▃
Functionality-Overall14%▁▄█▃▂▂
Quality-Overall10%▁█▄▂▅▄

Not very well made

Trash

Too expensive for quality

Durability9%▁▁▁▃██

Broke very quickly

All broke within a few days

Fell apart within a couple hours and doesnt work

Size-Overall7%▁▁▁▅█▅

Small

I thought I had bought a bigger one mind you so check the size you order first

FAQ

Common Capybara Squishy questions

Answered from the same tracked data.