Cape
Cape shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cape profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cape is a £76K/yr Amazon United Kingdom market (547K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 58/100.
Cape: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +20.6% over the last 90 days and 1.3% of searches end in a purchase.
£76K
revenue / yr
Who owns the niche?
The top 5 brands hold 35% of demand, so 65% of the market is open.
65%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 75 products
Top Cape products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Black)
- Price
- £7.24
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago
Aomig Black Hooded Cape Halloween Adult Long Cloak Hooded Cape Witch Cosplay Accessories Mysterious Cosplay Wizard Fairytale Fancy Dress Costume Halloween Masquerade Party (150cm/59in)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 756
- Age
- 2y ago
Aomig Black Hooded Cape Kids Long Hooded Robe Cloak Holloween Grim Reaper Cape for Boys Girls Halloween Christmas Witch Vampires Devil Costume Cosplay Fancy Dress Party (100cm/39.37in)
- Price
- £5.16
- Rating
- 4.0/5
- Reviews
- 570
- Age
- 2y ago
Gothden Unisex Adult Long Cape Full Length Robe Cloak for Christmas Halloween Cosplay Dress-Up Costume Party Black
- Price
- £10.34
- Rating
- 4.4/5
- Reviews
- 212
- Age
- 4y ago
Black Cloak Black Cloak with Hood 140cm Long Adult Hooded Cape for Grim Reaper Costume Black Cape Cosplay and Halloween Masquerade Party
- Price
- £7.06
- Rating
- 3.2/5
- Reviews
- 18
- Age
- 1y ago
Trending
90-day click momentumZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Black)
- Price
- £7.24
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago
ZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Beige)
- Price
- £7.20
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago
Medieval Hooded Vest Men Sleeveless Cloak Renaissance Tabard Sleeveless Tunic Viking Costume Halloween Assassin Cosplay Gothic Pirate Outfit for LARP Festival (Burgundy L)
- Price
- £15.75
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 4mo ago
BPURB Medieval Renaissance Knight Cape Cloak for Men Steampunk Costume Unisex Halloween Cosplay Gothic Party Cape Black
- Price
- £29.79
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago
BABWWNIX Capelets for Women Chiffon Shawl Wraps Cape Mesh Sheer Poncho Top for Evening Dress Wedding Party Capes Cover Up (White One Size)
- Price
- £12.17
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 8mo ago
Newest
by launch dateMedieval Hooded Vest Men Sleeveless Cloak Renaissance Tabard Sleeveless Tunic Viking Costume Halloween Assassin Cosplay Gothic Pirate Outfit for LARP Festival (Burgundy L)
- Price
- £15.75
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 4mo ago
ZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Black)
- Price
- £7.24
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago
ZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Beige)
- Price
- £7.20
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago
ToqoGeri 170CM Halloween Hooded Cloak Unisex Black Cape with Hood Full Length Black Cloak for Adult Halloween Carnival Easter
- Price
- £5.91
- Rating
- 1.8/5
- Reviews
- 3
- Age
- 5mo ago
VAAT Adult Superhero Capes and Masks-Halloween Vampire Capes Party Dress Up Superhero Costumes Cosplay Costumes(black-120CM)
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
51 rising
Sellers
78
Top-5 brand share
35%
Top 20: 74%
Top-5 click share
30%
Top 20: 60%
Open market
61%
- Aomig13%
- ZUIMEIHQH10%
- Gothden4%
- GegXcn4%
- Smiffys4%
- AOOWU4%
Cape demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 11.9×
Top Cape search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cape141K/yr
- cloak93K/yr
- black cape82K/yr
- black cloak70K/yr
- capes11K/yr
- hooded cloak13K/yr
- hooded cape12K/yr
- black cloak with hood22K/yr
- black cape women9K/yr
- cloaks4K/yr
What reviews say buyers love and hate about Cape
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Beautifully made”
“the length and size was perfect”
“Description is accurate”
“Great value”
“Its light and floaty”
What buyers complain about
68% of reviews“cheap material”
“Rubbish”
“Photos are misleading”
“it looks far more expensive than it is once on”
“It's a thin”
Cape return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cape questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
