cape
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Review moat
Good881.61avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good£4.88–£29.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Avg price
Okay£11.16avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 547K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, cape is a £76K/yr Amazon United Kingdom market (547K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
cape market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £167K–£223K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #533
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 89%
- Out of stock
- 18.2%
- Avg brand age
- 38 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
51 rising
Sellers
78
Top-5 brand share
35%
Top 20: 74%
Top-5 click share
30%
Top 20: 60%
Open market
61%
- Aomig13%
- ZUIMEIHQH10%
- Gothden4%
- GegXcn4%
- Smiffys4%
- AOOWU4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 11.9×
Top cape search terms
- cape141K/yr
- cloak93K/yr
- black cape82K/yr
- black cloak70K/yr
- capes11K/yr
- hooded cloak13K/yr
- hooded cape12K/yr
- black cloak with hood22K/yr
- black cape women9K/yr
- cloaks4K/yr
Top cape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Black)
ZUIMEIHQH£7.244.5★36 rev
Aomig Black Hooded Cape Halloween Adult Long Cloak Hooded Cape Witch Cosplay Accessories Mysterious Cosplay Wizard Fairytale Fancy Dress Costume Halloween Masquerade Party (150cm/59in)
Aomig£5.844.2★756 rev
Aomig Black Hooded Cape Kids Long Hooded Robe Cloak Holloween Grim Reaper Cape for Boys Girls Halloween Christmas Witch Vampires Devil Costume Cosplay Fancy Dress Party (100cm/39.37in)
Aomig£5.164.0★570 rev
Gothden Unisex Adult Long Cape Full Length Robe Cloak for Christmas Halloween Cosplay Dress-Up Costume Party Black
Gothden£10.344.4★212 rev
Black Cloak Black Cloak with Hood 140cm Long Adult Hooded Cape for Grim Reaper Costume Black Cape Cosplay and Halloween Masquerade Party
GegXcn£7.063.2★18 rev
Newest
by launch date
Medieval Hooded Vest Men Sleeveless Cloak Renaissance Tabard Sleeveless Tunic Viking Costume Halloween Assassin Cosplay Gothic Pirate Outfit for LARP Festival (Burgundy L)
FJKVKDT£15.753 rev
ZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Black)
ZUIMEIHQH£7.2436 rev
ZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Beige)
ZUIMEIHQH£7.2036 rev
ToqoGeri 170CM Halloween Hooded Cloak Unisex Black Cape with Hood Full Length Black Cloak for Adult Halloween Carnival Easter
ToqoGeri£5.913 rev
VAAT Adult Superhero Capes and Masks-Halloween Vampire Capes Party Dress Up Superhero Costumes Cosplay Costumes(black-120CM)
VAAT£8.0611 rev
Trending
90-day click momentumZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Black)
ZUIMEIHQH£7.244.5★
ZUIMEIHQH Sheer Poncho for Women Poncho Asymmetric Tops Trendy Lightweight Summer One Shoulder Loose Boho Beach Vacation Cape Top Crop (Beige)
ZUIMEIHQH£7.204.5★
Medieval Hooded Vest Men Sleeveless Cloak Renaissance Tabard Sleeveless Tunic Viking Costume Halloween Assassin Cosplay Gothic Pirate Outfit for LARP Festival (Burgundy L)
FJKVKDT£15.753.7★
BPURB Medieval Renaissance Knight Cape Cloak for Men Steampunk Costume Unisex Halloween Cosplay Gothic Party Cape Black
BPURB£29.794.0★
BABWWNIX Capelets for Women Chiffon Shawl Wraps Cape Mesh Sheer Poncho Top for Evening Dress Wedding Party Capes Cover Up (White One Size)
BABWWNIX£12.173.0★
What buyers say about cape
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“the length and size was perfect”
“Description is accurate”
“Great value”
“Its light and floaty”
“black colour is great”
“Feels very soft”
“Despite the fairly basic material”
“and comfortable”
“perfect for summer nights”
What buyers complain about
“cheap material”
“Rubbish”
“Photos are misleading”
“it looks far more expensive than it is once on”
“It's a thin”
“I wont expect it to last”
“it stretches and holes form very easily”
“Fasteners a bit flimsy”
“Great quality, not waterproof and not actual magic powers or invisibility features,”
“Absolutely horrible to wear and hangs badly”
Top return reasons
Common questions
- Is cape profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 75 tracked products. 2 of 31 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the cape niche?
- 51 brands and 78 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in cape?
- Top complaints mined from reviews: Material Quality, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.4%.
- When does demand for cape peak?
- Demand peaks in Oct–Nov; the busiest month runs 11.9× the quietest.
- What does it cost to enter the cape niche?
- Listings span £4.88–£29.79; the average listing price is £11.16 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.