Cape

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months

547K

Growth, 90 days vs prior 90

+20.6%

Conversion, latest week

1.3%

Market size, estimated

£76Ka year

Peak month

October11.9× the quietest month

Top search term

cape141K searches a year

Listings sell for £11.16 on average, from £4.88 to £29.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £11.16 that is £1K to £3K a year per listing.

Average price

£11.16under the $15 to $100 sweet spot

Price range

£4.88–£29.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #533 within Dress-Up Accessories. It carries 882 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

18.2%

Average rank

#533in Dress-Up Accessories

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

882per listing

Listings tracked

75

31 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months