Butterfly Wings
Butterfly Wings shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Flapen Score
Is Butterfly Wings profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Butterfly Wings is a £30K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Oct. Verdict: Worth a look — 51/100.
Butterfly Wings: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -28.0% over the last 90 days and 2.4% of searches end in a purchase.
£30K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 81 products
Top Butterfly Wings products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
adakel 6 Pieces Kids Butterfly Wings Costume Halloween Fairy Butterfly Wings for Kids Girls Halloween Party Dress up
- Price
- £9.96
- Rating
- 4.5/5
- Reviews
- 428
- Age
- 5y ago
AUYAO Girl Butterfly Wing Costume Kid Butterfly Costume Cape with Mask Headband and Sticker Fairy Butterfly Wing Fancy Dress Up Costume for Halloween World Book Day Cosplay(Blue-Purple Gradient)
- Price
- £7.16
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 11mo ago
AYBUY Kids Butterfly Wings Costume Include Fairy Wings Tutu Magic Wand & Headband Costume Butterfly Dress Up for Girls Fancy Dress Christmas Halloween Party Cosplay Blue
- Price
- £6.80
- Rating
- 4.3/5
- Reviews
- 306
- Age
- 1y ago
HAGOT Butterfly Wings Kids Cape Fairy Butterfly Wings Costume Kids Suitable for Halloween Party Dress up
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago
Aomig Kids Butterfly Wings Costume 9Pcs Butterfly Fairy Costume with Rainbow Butterfly Shawl Wings Headband and Eye Mask Butterfly Cape Wings Fancy Dress for Christmas Halloween Party Cosplay
- Price
- £6.09
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 10mo ago
Trending
90-day click momentum
MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance White-Blue
- Price
- £17.39
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 3mo ago
DivingBirds Baby Girl Butterfly Dress Toddler Sleeveless Summer Tutu Mesh Tulle Dresses Birthday Party Wedding Gifts for Girls 3-4 Years Purple
- Price
- £12.40
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 8mo ago
DivingBirds Baby Girl Butterfly Dress Toddler Sleeveless Summer Tutu Mesh Tulle Dresses Birthday Party Wedding Gifts for Girls 4-5 Years Purple
- Price
- £12.72
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 8mo ago
Aomig Kids Butterfly Wings Costume 9Pcs Butterfly Fairy Costume with Rainbow Butterfly Shawl Wings Headband and Eye Mask Butterfly Cape Wings Fancy Dress for Christmas Halloween Party Cosplay
- Price
- £6.09
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 10mo ago
NNJXD Baby Girl Flower Embroidery Tulle Dress Butterfly Toddler Birthday Party Dresses 2109 Purple Size(110) 3-4 Years
- Price
- £14.59
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 2y ago
Newest
by launch dateMUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance White-Blue
- Price
- £17.39
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 3mo ago
YAEGIMHT Butterfly Costume Kids Girls 6 Pcs Fairy Costume Set with Butterfly Wings Headband Colorful Tutu Wand Mask Tattoo Animal Dressing Up for Carnival Halloween Performance Girls 3-8 Years
- Price
- £12.20
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
DivingBirds Baby Girl Butterfly Dress Toddler Sleeveless Summer Tutu Mesh Tulle Dresses Birthday Party Wedding Gifts for Girls 3-4 Years Purple
- Price
- £12.40
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 8mo ago
DivingBirds Baby Girl Butterfly Dress Toddler Sleeveless Summer Tutu Mesh Tulle Dresses Birthday Party Wedding Gifts for Girls 4-5 Years Purple
- Price
- £12.72
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 8mo ago
WhiteUniQoon Double-Sided Printing Butterfly Costume for Women Halloween Costumes Adult Butterfly Wings for Women 020
- Price
- £16.62
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
44 rising
Sellers
46
Top-5 brand share
47%
Top 20: 87%
Top-5 click share
23%
Top 20: 58%
Open market
47%
- Aomig15%
- AUYAO12%
- AYBUY7%
- DivingBirds7%
- HAGOT6%
- WhiteUniQoon6%
Butterfly Wings demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Oct · busiest ÷ quietest = 6.4×
Top Butterfly Wings search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- butterfly costume kids26K/yr
- butterfly wings kids22K/yr
- butterfly wings adult23K/yr
- butterfly costume17K/yr
- kids butterfly costume7K/yr
- butterfly costume adult18K/yr
- kids butterfly wings5K/yr
- adult butterfly wings7K/yr
- butterfly fancy dress4K/yr
- adult butterfly costume6K/yr
What reviews say buyers love and hate about Butterfly Wings
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“The wings and tutu are good quality”
“Fantastic, great fun for imaginative play”
“Good value for money”
“The colours are really pretty”
“.durable and fit perfectly”
What buyers complain about
65% of reviews“just beware of sizing”
“Not great quality the white underside feels cheap”
“Assembly is annoying”
“Its not worth the price”
“the wand broke within 15 minutes of use”
Butterfly Wings return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
66%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Butterfly Wings questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
