butterfly wings
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great352.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Okay£4.66–£24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.65avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 134K searches
According to Flapen's Amazon United Kingdom niche tracking, butterfly wings is a £30K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
butterfly wings market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £39K–£48K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #516
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 15.0%
- Avg brand age
- 29 months
- Avg seller age
- 209 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
46
Top-5 brand share
47%
Top 20: 87%
Top-5 click share
23%
Top 20: 58%
Open market
47%
- Aomig15%
- AUYAO12%
- AYBUY7%
- DivingBirds7%
- HAGOT6%
- WhiteUniQoon6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Mar, Oct · busiest ÷ quietest = 6.4×
Top butterfly wings search terms
- butterfly costume kids26K/yr
- butterfly wings kids22K/yr
- butterfly wings adult23K/yr
- butterfly costume17K/yr
- kids butterfly costume7K/yr
- butterfly costume adult18K/yr
- kids butterfly wings5K/yr
- adult butterfly wings7K/yr
- butterfly fancy dress4K/yr
- adult butterfly costume6K/yr
Top butterfly wings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adakel 6 Pieces Kids Butterfly Wings Costume Halloween Fairy Butterfly Wings for Kids Girls Halloween Party Dress up
ADAKEL£9.964.5★428 rev
AUYAO Girl Butterfly Wing Costume Kid Butterfly Costume Cape with Mask Headband and Sticker Fairy Butterfly Wing Fancy Dress Up Costume for Halloween World Book Day Cosplay(Blue-Purple Gradient)
AUYAO£7.164.1★48 rev
AYBUY Kids Butterfly Wings Costume Include Fairy Wings Tutu Magic Wand & Headband Costume Butterfly Dress Up for Girls Fancy Dress Christmas Halloween Party Cosplay Blue
AYBUY£6.804.3★306 rev
HAGOT Butterfly Wings Kids Cape Fairy Butterfly Wings Costume Kids Suitable for Halloween Party Dress up
HAGOT£8.754.5★84 rev
Aomig Kids Butterfly Wings Costume 9Pcs Butterfly Fairy Costume with Rainbow Butterfly Shawl Wings Headband and Eye Mask Butterfly Cape Wings Fancy Dress for Christmas Halloween Party Cosplay
Aomig£6.094.4★384 rev
Newest
by launch date
MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance White-Blue
MUNAFIE£17.39225 rev
YAEGIMHT Butterfly Costume Kids Girls 6 Pcs Fairy Costume Set with Butterfly Wings Headband Colorful Tutu Wand Mask Tattoo Animal Dressing Up for Carnival Halloween Performance Girls 3-8 Years
YAEGIMHT£12.204 rev
DivingBirds Baby Girl Butterfly Dress Toddler Sleeveless Summer Tutu Mesh Tulle Dresses Birthday Party Wedding Gifts for Girls 3-4 Years Purple
DivingBirds£12.4093 rev
DivingBirds Baby Girl Butterfly Dress Toddler Sleeveless Summer Tutu Mesh Tulle Dresses Birthday Party Wedding Gifts for Girls 4-5 Years Purple
DivingBirds£12.7293 rev
WhiteUniQoon Double-Sided Printing Butterfly Costume for Women Halloween Costumes Adult Butterfly Wings for Women 020
WhiteUniQoon£16.62524 rev
Trending
90-day click momentumMUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance White-Blue
MUNAFIE£17.394.4★
DivingBirds Baby Girl Butterfly Dress Toddler Sleeveless Summer Tutu Mesh Tulle Dresses Birthday Party Wedding Gifts for Girls 3-4 Years Purple
DivingBirds£12.404.5★
DivingBirds Baby Girl Butterfly Dress Toddler Sleeveless Summer Tutu Mesh Tulle Dresses Birthday Party Wedding Gifts for Girls 4-5 Years Purple
DivingBirds£12.724.5★
Aomig Kids Butterfly Wings Costume 9Pcs Butterfly Fairy Costume with Rainbow Butterfly Shawl Wings Headband and Eye Mask Butterfly Cape Wings Fancy Dress for Christmas Halloween Party Cosplay
Aomig£6.094.4★
NNJXD Baby Girl Flower Embroidery Tulle Dress Butterfly Toddler Birthday Party Dresses 2109 Purple Size(110) 3-4 Years
NNJXD£14.594.5★
What buyers say about butterfly wings
What buyers praise and complain about, mined from review topics.What buyers love
“The wings and tutu are good quality”
“Fantastic, great fun for imaginative play”
“Good value for money”
“The colours are really pretty”
“.durable and fit perfectly”
“And fits perfect”
“The LED lights are brilliant”
“The wings are lightweight”
“Although the dress is 100% polyester, it feels premium and has three layers giving and holding amazing shape”
“It did the job”
What buyers complain about
“just beware of sizing”
“Not great quality the white underside feels cheap”
“Assembly is annoying”
“Its not worth the price”
“the wand broke within 15 minutes of use”
“they didnt look like the picture at all”
“it was very flimsy”
“not very practical”
“the elastic has broke on the wings”
“Straps barely attached”
Top return reasons
Common questions
- Is butterfly wings profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 81 tracked products. 0 of 32 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the butterfly wings niche?
- 44 brands and 46 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in butterfly wings?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 2.0%.
- When does demand for butterfly wings peak?
- Demand peaks in Mar–Oct; the busiest month runs 6.4× the quietest.
- What does it cost to enter the butterfly wings niche?
- Listings span £4.66–£24.42; the average listing price is £9.65 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.