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Butterfly Wings

Maybe

The top 5 products take only 23% of clicks. But shoppers spend only $30K a year here, so Butterfly Wings is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£30K/yr134K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
23%top-5 click share · 44 brands · 46 sellers

Flapen Score

Butterfly Wings against its category

The dotted line is the Toys & Games average. Past it, Butterfly Wings is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Wings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butterfly Wings 134K times last year and spent an estimated £30K. The top 5 brands take 47% of clicks. Demand peaks in Mar–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
2.4%
Market size, estimated
£30Ka year
Peak month
March6.4× the quietest month
Top search term
butterfly costume kids26K searches a year

02 · Price

A sale here is worth £9.65.

Listings sell for £9.65 on average, from £4.66 to £24.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.65 that is £0 to £965 a year per listing.

Average price
£9.65under the $15 to $100 sweet spot
Price range
£4.66–£24.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£965
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #516 within Dress-Up Accessories. It carries 353 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
98%
Out of stock, average day
15.0%
Average rank
#516in Dress-Up Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
353per listing
Listings tracked
81

04 · Newcomers

Amazon counts 0 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Butterfly Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£608£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

46

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

23%

Top 20: 58%

Open market

47%

  • Aomig15%
  • AUYAO12%
  • AYBUY7%
  • DivingBirds7%
  • HAGOT6%
  • WhiteUniQoon6%

Demand

Butterfly Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 6.4×

Search terms

Top Butterfly Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly costume kids26K/yr
  • butterfly wings kids22K/yr
  • butterfly wings adult23K/yr
  • butterfly costume17K/yr
  • kids butterfly costume7K/yr
  • butterfly costume adult18K/yr
  • kids butterfly wings5K/yr
  • adult butterfly wings7K/yr
  • butterfly fancy dress4K/yr
  • adult butterfly costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Wings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.23

just beware of sizing

Skirt is huge

Too small

Quality-Overall11%−0.02

Not great quality the white underside feels cheap

The mask is of such poor quality

Extremely poor quality

Assembly/Installation8%+0.18

Assembly is annoying

just a little fiddly to put together

Assembly is challenging

Value For Money6%−0.03

Its not worth the price

Way over priced for the piece of netting

Waste of money

Durability4%

the wand broke within 15 minutes of use

Broke in 30 seconds

After 4 days the tassels have come off the wand

Love

Quality-Overall14%−0.02

The wings and tutu are good quality

Impressive once built

Brilliant quality

Fun/Entertainment Experience9%+1.09

Fantastic, great fun for imaginative play

So much fun and magical

Fun

Value For Money9%−0.03

Good value for money

Good value

well worth it

Color9%+1.12

The colours are really pretty

colourful

colorful LED lights

Durability8%

.durable and fit perfectly

They feel quite durable once they are fully assembled

theyve proven durable enough to handle repeated use without any issues

Return

2.0% Return rate 66% Fixable by listing

Size-Overall48%▁▆█▇▆▇

just beware of sizing

Skirt is huge

Too small

Quality-Overall11%█▄▃▄▃▂

Not great quality the white underside feels cheap

The mask is of such poor quality

Extremely poor quality

Defective Material/Parts4%█▅▃▂▁▂
Length3%▁█▃▄▄▅
Color3%▁▁▂▁▅█

FAQ

Common Butterfly Wings questions

Answered from the same tracked data.