Butter and Cheese Squishy
MaybeSearch demand grew +374.4% this quarter. But prices span $3.88–$14.79, mostly outside the sweet spot, so Butter and Cheese Squishy is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £39K/yr91K searches / yr
- 90-day growth
- +374.4%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 13 sellers
Flapen Score
Butter and Cheese Squishy against its category
The dotted line is the Toys & Games average. Past it, Butter and Cheese Squishy is stronger. Inside it, weaker.
Market
The Butter and Cheese Squishy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butter and Cheese Squishy 91K times last year and spent an estimated £39K. The top 5 brands take 81% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +374.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +374.4%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £39Ka year
- Top search term
- butter and cheese squishy36K searches a year
02 · Price
A sale here is worth £8.95.
Listings sell for £8.95 on average, from £3.88 to £14.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £8.95 that is £4K to £7K a year per listing.
- Average price
- £8.95under the $15 to $100 sweet spot
- Price range
- £3.88–£14.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #343 within Novelty & Gag Toys. It carries 37 reviews at 3.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 73%
- Out of stock, average day
- 9.8%
- Average rank
- #343in Novelty & Gag Toys
- Average rating
- 3.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 37per listing
- Listings tracked
- 11
04 · Newcomers
7 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 0 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 0 months
Products
Top Butter and Cheese Squishy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Butter Squishy Soft Butter Cheese Squishys Stress Relief Block Squeeze Cheese Stress Toy Portable Decompression Sensory Toy Anxiety Relief Fidget Toy for Kid Adult Office Home (2PCS)
- Price
- £7.70
- Rating
- 3.6/5
- Reviews
- 185
- Age
- 4mo ago
2PCS Butter & Cheese Sensory Squeeze Tool Slow Rebound Stress Relief for Adults Realistic Food Shape Fidget Aid for Office Home Focus
- Price
- £8.40
- Rating
- 2.0/5
- Reviews
- 27
- Age
- 3mo ago
Cheese Squishy and Butter Squishy Soft Cheese Squishys Stress Relief Block Squeeze Cheese Stress Toy Portable Decompression Sensory Toy Anxiety Relief Fidget Toy for Adults Office Home
- Price
- £3.88
- Rating
- 3.3/5
- Reviews
- 23
- Age
- 3mo ago
4 PCS Squishy Cheese Butter 2 PCS Squishy Butter and 2 PCS Cheese Stress Relief Cube Block Yellow Unbreakable Figurine Simulation Cheeses Ball
- Price
- £9.89
- Rating
- 3.4/5
- Reviews
- 43
- Age
- 3mo ago
2 in 1 Butter Squishy Cheese Squishy Toy for Men Women Soft Toy For Anxiety & Stress Relief Hand Pressing Calm Toy.
- Price
- £9.56
- Rating
- 3.0/5
- Reviews
- 19
- Age
- 4mo ago
Trending
estimated 90-day click momentum4 PCS Squishy Cheese Butter 2 PCS Squishy Butter and 2 PCS Cheese Stress Relief Cube Block Yellow Unbreakable Figurine Simulation Cheeses Ball
- Price
- £9.89
- Rating
- 3.4/5
- Reviews
- 43
- Age
- 3mo ago
2Pack Butter and Cheese Squishy Realistic Butter Stick Stress Ball Soft PU Foam Squeeze Fidget for Anxiety Relief Sensory for Adults Office Desk Novelty Gift
- Price
- £9.38
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago
3Pcs Butter Cheese Squishy Squeeze Toys Salted Butter Design Stress Relief Squishies for Desk Slow Rising Squishy Cheese Block 4oz Replica Sensory Fidget for Adults Relief Desk Decor
- Price
- £8.35
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 3mo ago
2PCS Butter & Cheese Sensory Squeeze Tool Slow Rebound Stress Relief for Adults Realistic Food Shape Fidget Aid for Office Home Focus
- Price
- £8.40
- Rating
- 2.0/5
- Reviews
- 27
- Age
- 3mo ago
8 PCS Squishy Pack Cute Animal Butter Cheese Water Dough Bun & Jelly Dice. Soft Slow Rising Stress Relief Fidget Toys Gift Set
- Price
- £14.79
- Rating
- 3.5/5
- Reviews
- 23
- Age
- 3mo ago
Newest
by launch date2PCS Butter & Cheese Sensory Squeeze Tool Slow Rebound Stress Relief for Adults Realistic Food Shape Fidget Aid for Office Home Focus
- Price
- £8.40
- Rating
- 2.0/5
- Reviews
- 27
- Age
- 3mo ago
2Pack Butter and Cheese Squishy Realistic Butter Stick Stress Ball Soft PU Foam Squeeze Fidget for Anxiety Relief Sensory for Adults Office Desk Novelty Gift
- Price
- £9.38
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago
4 PCS Squishy Cheese Butter 2 PCS Squishy Butter and 2 PCS Cheese Stress Relief Cube Block Yellow Unbreakable Figurine Simulation Cheeses Ball
- Price
- £9.89
- Rating
- 3.4/5
- Reviews
- 43
- Age
- 3mo ago
8 PCS Squishy Pack Cute Animal Butter Cheese Water Dough Bun & Jelly Dice. Soft Slow Rising Stress Relief Fidget Toys Gift Set
- Price
- £14.79
- Rating
- 3.5/5
- Reviews
- 23
- Age
- 3mo ago
3Pcs Butter Cheese Squishy Squeeze Toys Salted Butter Design Stress Relief Squishies for Desk Slow Rising Squishy Cheese Block 4oz Replica Sensory Fidget for Adults Relief Desk Decor
- Price
- £8.35
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10
Sellers
13
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
12%
- Zenova38%
- Generic14%
- Sotiers13%
- GEVECORI10%
- AYAAFA7%
- Ashloter7%
- Open — no brand owns it (4 brands, 12%)
Demand
Butter and Cheese Squishy search demand
Weekly searches over the year. Pick a range.
Search terms
Top Butter and Cheese Squishy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- butter and cheese squishy36K/yr
- cheese and butter squishy22K/yr
- butter squishy and cheese squishy10K/yr
- butter and cheese squishy pack6K/yr
- squishy butter and cheese5K/yr
- squishy cheese and butter5K/yr
- cheese and butter squishy set3K/yr
- cheese squishy and butter3K/yr
Reviews and returns
What reviews say buyers love and hate about Butter and Cheese Squishy
We read the reviews and the return reasons for every product selling here.
“Poor quality wording missing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter and Cheese Squishy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data