Bus
FailShoppers spend an estimated $104K a year here, so Bus is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £104K/yr369K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 58%top-5 click share · 19 brands · 46 sellers
Flapen Score
Bus against its category
The dotted line is the Toys & Games average. Past it, Bus is stronger. Inside it, weaker.
Market
The Bus market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bus 369K times last year and spent an estimated £104K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 369K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £104Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- bus111K searches a year
02 · Price
A sale here is worth £12.58.
Listings sell for £12.58 on average, from £6.66 to £29.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.58 that is £3K to £6K a year per listing.
- Average price
- £12.58under the $15 to $100 sweet spot
- Price range
- £6.66–£29.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #39 within Baby & Toddler Toys. It carries 495 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #39in Baby & Toddler Toys
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 495per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bus products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Corgi GS89202 Best of British New Routemaster For London Model Red 13.4 x 17.2 x 6.2 cm; 244.5 Grams
- Price
- £11.43
- Rating
- 4.5/5
- Reviews
- 1,090
- Age
- 8y ago

London Red Bus (Small) - Double Decker Red Bus Model Made of Die Cast Metal and Plastic Parts
- Price
- £6.66
- Rating
- 4.5/5
- Reviews
- 367
- Age
- 15y ago

VTech Playtime Bus with Phonics Educational Toy for Children with Letters Phonics & the Alphabet Over 100 Interactive Curriculum Questions Kids Learning Toy for 2 3 4+ Years English Version
- Price
- £16.41
- Rating
- 4.8/5
- Reviews
- 6,802
- Age
- 12y ago

Cemirk Bus Toy for Boys and Girls - with Lights and Sounds Realistic Tires Simulated Functional Doors Friction-Powered Movement Red
- Price
- £9.05
- Rating
- 4.4/5
- Reviews
- 277
- Age
- 2y ago

SOKA Wooden Original Double Decker Red Classic London Sightseeing Bus with Driver & Passenger Figurines Toy Playing Set Miniature Display Model Figures for Kids Children Girls Boys Ages 18 month +
- Price
- £22.65
- Rating
- 4.8/5
- Reviews
- 547
- Age
- 5y ago
Trending
estimated 90-day click momentum
JiaQuenWex Bus Toy 5PCS The Little Bus School Buses with Box Die-Cast Pull-Back Vehicles 1:64 Scale Model Cars Mini City & Double-Decker Buses Collectible Toy Set for Imaginative Play & Display
- Price
- £7.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

JISRKP 5Pcs Buses Set Pull Back Bus Durable Plastic Bus with Smooth Wheels Fun for everyone
- Price
- £9.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

TUBAWD 6PCS Little Bus Set City Transit Buses for Early Learning Imaginative Play Skill Development Imagination and Storytelling
- Price
- £7.50
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

Bodeshis 8-Piece Toy Bus Collection Bus Toy Set for Imaginative Play School Bus Toy Models with Detailed Design Durable Construction for Long-Lasting Enjoyment
- Price
- £6.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

PLNVNVP Bus Toy Double Decker Bus Double Decker Red Models Toy 1:64 Scale Pull-Back Car Models Pull Back City Car Accessories for Kids
- Price
- £12.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Newest
by launch date
Bodeshis 8-Piece Toy Bus Collection Bus Toy Set for Imaginative Play School Bus Toy Models with Detailed Design Durable Construction for Long-Lasting Enjoyment
- Price
- £6.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

JISRKP 5Pcs Buses Set Pull Back Bus Durable Plastic Bus with Smooth Wheels Fun for everyone
- Price
- £9.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

TUBAWD 6PCS Little Bus Set City Transit Buses for Early Learning Imaginative Play Skill Development Imagination and Storytelling
- Price
- £7.50
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

JiaQuenWex Bus Toy 5PCS The Little Bus School Buses with Box Die-Cast Pull-Back Vehicles 1:64 Scale Model Cars Mini City & Double-Decker Buses Collectible Toy Set for Imaginative Play & Display
- Price
- £7.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

PLNVNVP Bus Toy Double Decker Bus Double Decker Red Models Toy 1:64 Scale Pull-Back Car Models Pull Back City Car Accessories for Kids
- Price
- £12.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 flat
Sellers
46
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 94%
Open market
29%
- Corgi26%
- TB15%
- Cemirk13%
- VTech9%
- SOKA Play Imagine Learn5%
- OTONOPI4%
Demand
Bus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Bus search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bus111K/yr
- toy bus44K/yr
- bus toy34K/yr
- london bus toy34K/yr
- london bus23K/yr
- bus toys13K/yr
- buses13K/yr
- double decker bus13K/yr
- bus toys for 2 year old11K/yr
- toy buses12K/yr
Reviews and returns
What reviews say buyers love and hate about Bus
We read the reviews and the return reasons for every product selling here.
“Breaks easily into small pieces”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bus questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









