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Bunny Teddy

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -76.6% this quarter, so Bunny Teddy is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£91K/yr335K searches / yr
90-day growth
-76.6%search demand this quarter
Competition
33%top-5 click share · 31 brands · 94 sellers

Flapen Score

Bunny Teddy against its category

The dotted line is the Toys & Games average. Past it, Bunny Teddy is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bunny Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bunny Teddy 335K times last year and spent an estimated £91K. The top 5 brands take 50% of clicks. Demand peaks in Mar–Apr. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -76.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-76.6%
Conversion, latest week
2.4%
Market size, estimated
£91Ka year
Peak month
April5.7× the quietest month
Top search term
bunny teddy74K searches a year

02 · Price

A sale here is worth £11.15.

Listings sell for £11.15 on average, from £4.95 to £32.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.15 that is £1K to £3K a year per listing.

Average price
£11.15under the $15 to $100 sweet spot
Price range
£4.95–£32.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #1,060 within Soft Toys. It carries 1,138 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
15.5%
Average rank
#1,060in Soft Toys
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,138per listing
Listings tracked
48

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bunny Teddy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

94

Est. top-5 brand share

50%

Top 20: 91%

Est. top-5 click share

33%

Top 20: 73%

Open market

45%

  • Living Nature15%
  • The Magic Toy Shop12%
  • AURORA8%
  • Mamas & Papas8%
  • rafrtcl7%
  • QiiWuic6%

Demand

Bunny Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 5.7×

Search terms

Top Bunny Teddy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bunny teddy74K/yr
  • bunny plush37K/yr
  • rabbit teddy23K/yr
  • bunny toy23K/yr
  • rabbit plush14K/yr
  • pink bunny12K/yr
  • pink bunny teddy9K/yr
  • rabbit soft toy8K/yr
  • toy rabbit8K/yr
  • bunny soft toy10K/yr

Reviews and returns

What reviews say buyers love and hate about Bunny Teddy

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Soft Feel”
35%of negative reviews mention “Size-Overall”
0.9%of orders come back
“I Got small size. wrong size”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bunny Teddy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data