Is bunny teddy profitable to sell on Amazon United Kingdom?

The niche generates £91K/yr across 48 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -76.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the bunny teddy niche?

31 brands and 94 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in bunny teddy?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.

When does demand for bunny teddy peak?

Demand peaks in Mar–Apr; the busiest month runs 5.7× the quietest.

What does it cost to enter the bunny teddy niche?

Listings span £4.95–£32.08; the average listing price is £11.15 (sweet spot $15–$100). The average incumbent carries 1,138 reviews — the moat a new listing must climb.

bunny teddy

Worth a look

Shows low returns (0.9%), but soft demand (-76.6% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Price range

Good£4.95–£32.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,137.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.15

avg listing price — sweet spot $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£91K

£91K/yr · 335K searches

Growth

Bad-76.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, bunny teddy is a £91K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

bunny teddy market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £89K–£112K; units × avg price
Conversion rate: 2.4%
Avg BSR: #1,060
Page quality: 0%
Prime: 88%
Sponsored: 69%
Out of stock: 15.5%
Avg brand age: 30 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

33%

Top 20: 73%

Open market

45%

Living Nature15%
The Magic Toy Shop12%
AURORA8%
Mamas & Papas8%
rafrtcl7%
QiiWuic6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -76.6% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 5.7×

Open Trend

Top bunny teddy search terms

bunny teddy74K/yr -66.6%1.7% conv.
bunny plush37K/yr -52.8%1.1% conv.
rabbit teddy23K/yr -53.5%1.6% conv.
bunny toy23K/yr -73.7%1.1% conv.
rabbit plush14K/yr -47.6%1.1% conv.
pink bunny12K/yr -47.3%1.8% conv.
pink bunny teddy9K/yr -44.3%2.6% conv.
rabbit soft toy8K/yr -50.8%2.1% conv.
toy rabbit8K/yr -43.1%1.7% conv.
bunny soft toy10K/yr -68.0%1.5% conv.

All search terms

Top bunny teddy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Magic Toy Shop Grey Plush Rabbit Bunny Teddy 25cm / 10 - Soft Cuddly Toy Seated Stuffed Animal - Great Gift for Kids & Adults for All Occasions

The Magic Toy Shop£7.874.8★148 rev

Living Nature Grey Dutch Lop Eared Rabbit Stuffed Animal Plush Toy | Fluffy Soft Toy Gift for Kids | Boys and Girls Doll | Naturli Eco-Friendly | 26 cm

Living Nature£18.144.7★1,868 rev

Aurora 12762 Mini Flopsie Rabbit 8In Soft Toy Brown

AURORA£7.834.6★1,580 rev

GUESS HOW MUCH I LOVE YOU HARE Brown

Rainbow Designs£8.464.8★5,893 rev

rafrtcl Soft Plush Bunny Teddy 27cm Floppy Eared Stuffed Rabbit Ultra-Soft Hugging Comfort Toy Machine Washable Plush Animal Gift for Kids Ages 3+ (Pink)

rafrtcl£10.024.8★24 rev

Newest

by launch date

QiiWuic Bunny Teddy Pink Bunny Plush 13cm Stuffed Animal Rabbit Teddy Soft Toys Pink Keychain Doll for Birthday Valentines Deco Easter Gift Wedding Party Favors

QiiWuic£6.9210 rev

2mo ago

QiiWuic Bunny Teddy Easter Bunny Teddy Bunny Plush 25 cm Blue Purple Rabbit Teddy for Bedtime Companion and Decorative Display Soft PP Cotton Filling for Comfortable Snuggling

QiiWuic£7.546 rev

2mo ago

KMFASVX Bunny Soft Plush 25CM Bunny Rabbit Stuffed Animal with Fluffy Soft Ears Rabbits Teddy Rabbit Decorations Gifts For Girls (White)

KMFASVX£13.612 rev

4mo ago

Soft Plush Bunny Teddy 27cm Floppy Eared Stuffed Rabbit Toy Ultra Soft Cuddly Comfort Plush Machine Washable Gift for Kids Boys & Girls Ages 3+ (Pink)

Generic£10.005 rev

6mo ago

MIFKLMV Easter Plush Bunny Toy 20cm Soft & Cuddly Rabbit Stuffed Animals Plush Toy Birthday Christmas Spring Gift Basket Filler Baby Easter Present Cute Plushie for Babies Kids Girls & Boys -A

MIFKLMV£8.7811 rev

7mo ago

What buyers say about bunny teddy

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel28%

“Soft and fluffy”

Quality-Overall18%

“Well made indeed”

Gifting Purpose16%

“Highly recommend for a unique gift”

Color7%

“Great colour”

Value For Money7%

“Good value for money”

Fun/Entertainment Experience6%

“Lovely soft and cuddly toy”

Size-Overall4%

“Age appropriate”

Design-Overall2%

“does look how it does in the pictures to be fair”

Advertised Vs Actual Product2%

“As described”

Fluffiness2%

“excellent fluffy”

What buyers complain about

Size-Overall35%

“I Got small size. wrong size”

Advertised Vs Actual Product11%

“Nothing like what shown on the images”

Quality-Overall8%

“Cheaply made”

Value For Money7%

“Quite expensive for what it is”

Durability6%

“he died”

Wrinkles3%

“It came creased”

Fun/Entertainment Experience3%

“the excitement wears off”

Smell3%

“Hopefully the smell will go away in the wash”

Strength2%

“Not as described at all, its smaller and its flimsy”

Design-Overall1%

“Bad design”

Top return reasons

Size-Overall44%

Advertised Vs Actual Product9%

Quality-Overall9%

Color5%

Functionality-Overall4%

Stitch/Finish/Polish4%

Gifting Purpose4%

Compatibility-Overall3%

Defective Material/Parts2%

Value For Money2%

Common questions

Is bunny teddy profitable to sell on Amazon United Kingdom?: The niche generates £91K/yr across 48 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -76.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the bunny teddy niche?: 31 brands and 94 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in bunny teddy?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
When does demand for bunny teddy peak?: Demand peaks in Mar–Apr; the busiest month runs 5.7× the quietest.
What does it cost to enter the bunny teddy niche?: Listings span £4.95–£32.08; the average listing price is £11.15 (sweet spot $15–$100). The average incumbent carries 1,138 reviews — the moat a new listing must climb.