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Bunny Teddy

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -76.6% this quarter, so Bunny Teddy is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£91K/yr335K searches / yr
90-day growth
-76.6%search demand this quarter
Competition
33%top-5 click share · 31 brands · 94 sellers

Flapen Score

Bunny Teddy against its category

The dotted line is the Toys & Games average. Past it, Bunny Teddy is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bunny Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bunny Teddy 335K times last year and spent an estimated £91K. The top 5 brands take 50% of clicks. Demand peaks in Mar–Apr. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -76.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-76.6%
Conversion, latest week
2.4%
Market size, estimated
£91Ka year
Peak month
April5.7× the quietest month
Top search term
bunny teddy74K searches a year

02 · Price

A sale here is worth £11.15.

Listings sell for £11.15 on average, from £4.95 to £32.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.15 that is £1K to £3K a year per listing.

Average price
£11.15under the $15 to $100 sweet spot
Price range
£4.95–£32.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #1,060 within Soft Toys. It carries 1,138 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
15.5%
Average rank
#1,060in Soft Toys
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,138per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bunny Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

94

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

33%

Top 20: 73%

Open market

45%

  • Living Nature15%
  • The Magic Toy Shop12%
  • AURORA8%
  • Mamas & Papas8%
  • rafrtcl7%
  • QiiWuic6%

Demand

Bunny Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 5.7×

Search terms

Top Bunny Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunny teddy74K/yr
  • bunny plush37K/yr
  • rabbit teddy23K/yr
  • bunny toy23K/yr
  • rabbit plush14K/yr
  • pink bunny12K/yr
  • pink bunny teddy9K/yr
  • rabbit soft toy8K/yr
  • toy rabbit8K/yr
  • bunny soft toy10K/yr

Reviews and returns

What reviews say buyers love and hate about Bunny Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.09

I Got small size. wrong size

Bigger than expected

Bit small

Advertised Vs Actual Product11%−0.04

Nothing like what shown on the images

Does not look the picture

Not as described at all

Quality-Overall8%+0.59

Cheaply made

Poor quality

Not the best quality disappointed with my purchase

Value For Money7%+0.03

Quite expensive for what it is

not worth the price

Overpriced and very small

Durability6%−0.01

he died

Ear fell off within 3 weeks

The seam in one of the feet had come apart

Love

Soft Feel28%

Soft and fluffy

Lovely and soft

Lovely toy very soft

Quality-Overall18%+0.59

Well made indeed

Excellent quality

Very good quality, nice and soft

Gifting Purpose16%+1.31

Highly recommend for a unique gift

Great gift

Perfect for a birthday present

Color7%+0.31

Great colour

Love the bright colour

Happy hues bunny lovely as usual good size so soft and very cute

Value For Money7%+0.03

Good value for money

Good value

So worth the money

Return

0.9% Return rate 68% Fixable by listing

Size-Overall44%▇██▇▆▇

I Got small size. wrong size

Bigger than expected

Bit small

Advertised Vs Actual Product9%▃▃▂▂█▄

Nothing like what shown on the images

Does not look the picture

Not as described at all

Quality-Overall9%▆▅▃█▆▄

Cheaply made

Poor quality

Not the best quality disappointed with my purchase

Color5%▅▁▆▂▁█
Functionality-Overall4%▁▄▅▇▁█

FAQ

Common Bunny Teddy questions

Answered from the same tracked data.