Building Blocks for 1 Year Old

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

5.1%

Market size, estimated

£78Ka year

Peak month

December3.2× the quietest month

Top search term

building blocks for 1+ year old29K searches a year

Listings sell for £10.22 on average, from £4.32 to £20.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.22 that is £3K to £5K a year per listing.

Average price

£10.22under the $15 to $100 sweet spot

Price range

£4.32–£20.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #93 within Baby & Toddler Toys. It carries 15,531 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

95%

Out of stock, average day

2.8%

Average rank

#93in Baby & Toddler Toys

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,531per listing

Listings tracked

19

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months