Building Blocks for 1 Year Old
FailDemand is soft, at -21.6% this quarter, so Building Blocks for 1 Year Old is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £78K/yr151K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 96 sellers
Flapen Score
Building Blocks for 1 Year Old against its category
The dotted line is the Toys & Games average. Past it, Building Blocks for 1 Year Old is stronger. Inside it, weaker.
Market
The Building Blocks for 1 Year Old market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Building Blocks for 1 Year Old 151K times last year and spent an estimated £78K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £78Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- building blocks for 1+ year old29K searches a year
02 · Price
A sale here is worth £10.22.
Listings sell for £10.22 on average, from £4.32 to £20.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.22 that is £3K to £5K a year per listing.
- Average price
- £10.22under the $15 to $100 sweet spot
- Price range
- £4.32–£20.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #93 within Baby & Toddler Toys. It carries 15,531 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 95%
- Out of stock, average day
- 2.8%
- Average rank
- #93in Baby & Toddler Toys
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,531per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Building Blocks for 1 Year Old products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £6.48
- Rating
- 4.8/5
- Reviews
- 63,880
- Age
- 14y ago
MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £11.19
- Rating
- 4.8/5
- Reviews
- 84,025
- Age
- 13y ago
The Magic Toy Shop Wooden ABC Blocks & Number Block Set 40 Pcs - Early Learning Educational Toys Alphabet Letters Shapes Animals Storage Bag - Great for Toddler Stacking Games 18 Months+
- Price
- £10.79
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 2y ago
Montessori Educational Toys for 1-2-3-5 Year Olds Boys Girls 30PCS Wooden Number Building Blocks Preschool Learning Toddler Toys Gifts Math Puzzle Games Stacking Toys 12-18 Months with Storage Bag
- Price
- £7.19
- Rating
- 3.8/5
- Reviews
- 143
- Age
- 1y ago
MEGA BLOKS First Builders ABC Learning Train Toddler Blocks Toy
- Price
- £6.61
- Rating
- 4.7/5
- Reviews
- 6,088
- Age
- 9y ago
Trending
90-day click momentum
wotoyd 30PCS Building Blocks 3cm Stacking Blocks Wooden Blocks 1 Year Old
- Price
- £9.18
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 8mo ago
Playgro Soft Stacking Blocks - Sensory Stacking Fun For Babies - Set Of 6 Soft Sensory Blocks For 6+ Months - Promotes Cognitive Development & Bath Time Joy - Ideal Building Blocks For Toddlers
- Price
- £5.28
- Rating
- 4.6/5
- Reviews
- 7,067
- Age
- 14y ago
Stickle Bricks Big Bag Toddler Construction Toy with Assorted Shapes & Colours Easy Stick & Stack Building Blocks for Creative Play Storage Bag Included Ages 18 Months+ STEM Learning Fun
- Price
- £15.93
- Rating
- 4.9/5
- Reviews
- 90
- Age
- 11mo ago
Britik Toys for Boys Girls 2+ Year Old Animal Building Blocks for Baby
- Price
- £11.21
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 11mo ago
MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £11.19
- Rating
- 4.8/5
- Reviews
- 84,025
- Age
- 13y ago
Newest
by launch datewotoyd 30PCS Building Blocks 3cm Stacking Blocks Wooden Blocks 1 Year Old
- Price
- £9.18
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 8mo ago
Stickle Bricks Big Bag Toddler Construction Toy with Assorted Shapes & Colours Easy Stick & Stack Building Blocks for Creative Play Storage Bag Included Ages 18 Months+ STEM Learning Fun
- Price
- £15.93
- Rating
- 4.9/5
- Reviews
- 90
- Age
- 11mo ago
Britik Toys for Boys Girls 2+ Year Old Animal Building Blocks for Baby
- Price
- £11.21
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 11mo ago
Magnetic Blocks 30 PCS Large Magnetic Building Blocks for Toddlers STEM Preschool Educational Magnet Stacking Cubes for Kids Boys Girls Toddler Activities Sensory & Montessori Toys Birthday Gift (A)
- Price
- £11.99
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 1y ago
Montessori Educational Toys for 1-2-3-5 Year Olds Boys Girls 30PCS Wooden Number Building Blocks Preschool Learning Toddler Toys Gifts Math Puzzle Games Stacking Toys 12-18 Months with Storage Bag
- Price
- £7.19
- Rating
- 3.8/5
- Reviews
- 143
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
96
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
11%
- Mega Bloks50%
- Stickle Bricks11%
- The Magic Toy Shop11%
- GOMEINA6%
- RAM ONLINE6%
- Pairez Toys5%
- Open — no brand owns it (6 brands, 11%)
Demand
Building Blocks for 1 Year Old search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Building Blocks for 1 Year Old search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- building blocks for 1+ year old29K/yr
- building blocks for 2 year olds32K/yr
- building blocks for 2+ year olds25K/yr
- blocks for 1+ year old12K/yr
- building blocks for 1 year old13K/yr
- toddler building blocks9K/yr
- blocks for 3 year olds9K/yr
- blocks for 1 year old6K/yr
- blocks for 2 years old8K/yr
- baby building blocks 12 months5K/yr
Reviews and returns
What reviews say buyers love and hate about Building Blocks for 1 Year Old
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Box is tiny
Very small
was quite bigger than I thought
although the bag could be a bit sturdier
tower is a bit wobbly and will lean, not the sturdiest
its not really sturdy
dangerous to a 14 month old as they could b a choking hazard due to size
are significantly smaller that the photos of children holding them make them out to be such that they are a choking hazard
Not easy
Meaning : its too easy to remove for my point of you
the edges and corners aren't sharp
Corners too sharp for small children
Love
fun to build with
Great fun
Fun for the whole family
Amazing value
Great value for money
Good value
Good value for a good quality set
Good quality cups
Amazing quality
Good size
Sizeable
Good size shapes
bold colours
The colours are vibrant
colourful and fun
Return
0.6% Return rate 61% Fixable by listing
Box is tiny
Very small
was quite bigger than I thought
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Building Blocks for 1 Year Old questions
Answered from the same tracked data.