Bucket and Spade
PassBucket and Spade scores 65 out of 100, a Pass. Shoppers spend $215K a year here, search demand grew +198.2% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 65 / 100Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 4465
- Market size
- £215K/yr351K searches / yr
- 90-day growth
- +198.2%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 29 sellers
Flapen Score
Bucket and Spade against its category
The dotted line is the Toys & Games average. Past it, Bucket and Spade is stronger. Inside it, weaker.
Market
The Bucket and Spade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bucket and Spade 351K times last year and spent an estimated £215K. The top 5 brands take 61% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +198.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 351K
- Growth, 90 days vs prior 90
- +198.2%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £215Ka year
- Peak month
- July13.6× the quietest month
- Top search term
- bucket and spade beach set kids110K searches a year
02 · Price
A sale here is worth £11.11.
Listings sell for £11.11 on average, from £4.46 to £18.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.11 that is £6K to £8K a year per listing.
- Average price
- £11.11under the $15 to $100 sweet spot
- Price range
- £4.46–£18.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #56 within Sports Toys & Outdoor. It carries 326 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #56in Sports Toys & Outdoor
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 326per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Bucket and Spade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Collapsible Beach Toys Foldable Sand Bucket and Spade Beach Set For Kids
- Price
- £8.63
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 2y ago
abeec Foldable Beach Bucket and Spade Set for Kids | 5 Piece Collapsible Sand Bucket with Spade Rake and 2 Moulds | Travel Beach Toys Holiday Essentials for Children Ages 3+
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 624
- Age
- 3y ago
Ram 5 Pieces Childrens Kids Beach Spade Sand Bucket Set each Sand Bucket Castle Set Tools With Rake and Spade Tools Children Outdoor Toy For your Spring/Summer Holiday
- Price
- £4.46
- Rating
- 4.2/5
- Reviews
- 358
- Age
- 5y ago
Blue Whale Gifts 5 x Beach Buckets And 5 x Spades - Bulk Buy Value
- Price
- £10.34
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 6y ago
Beach Toy Set for Children Including 1 Foldable Sand Bucket Shovel Rake 3 Sand Moulds and Mesh Storage Bag Sand Toys for Toddlers Aged 3+
- Price
- £8.29
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 8mo ago
Trending
90-day click momentum
Beach Sand Toys Set for Toddlers Portable Travel Beach Toys with Collapsible Bucket Shovel Rake Molds & Mesh Storage Bag for Kids Summer Gift (Sunset Orange)
- Price
- £10.39
- Rating
- 4.9/5
- Reviews
- 34
- Age
- 4mo ago
Activo Collapsible Beach Bucket for Kids Fold Flat Sand Toy Set with Crab Sandcastle Mould Lightweight Carry Handle for Beach Garden Water Play
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 5mo ago
Dreamon Beach Sand Toys for Kids Bucket and Spade Castle Sand Pit Toy with Collapsible Folding Bucke and Marine Animal Moulds Indoor Outdoor Toys for Children Toddles Age 3 4 5 (14 PCS)
- Price
- £17.26
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 3y ago
YIMORE Beach Toys Set for Kids 28 PCS Sand Bucket and Spade Beach Set Kids Play Sand Toy with Shovels and Sea Animal Soft Molds Outdoor Toys for Toddles Age 3 4 5
- Price
- £15.95
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 2y ago
MTDASB Kids Bucket and Spade Set Collapsible Foldable Kids Beach Toys Set Portable Collapsible Sand Bucket with Spade for Beach Sand Playing
- Price
- £8.51
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago
Newest
by launch dateBeach Sand Toys Set for Toddlers Portable Travel Beach Toys with Collapsible Bucket Shovel Rake Molds & Mesh Storage Bag for Kids Summer Gift (Sunset Orange)
- Price
- £10.39
- Rating
- 4.9/5
- Reviews
- 34
- Age
- 4mo ago
Activo 25 Piece Kids Beach Bucket and Spade Set Sand Toys with Moulds Rake Sieve Complete Outdoor Sand Play Set for Toddlers
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 5mo ago
Activo Collapsible Beach Bucket for Kids Fold Flat Sand Toy Set with Crab Sandcastle Mould Lightweight Carry Handle for Beach Garden Water Play
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 5mo ago
Dreamon Beach Toys 13PCS Bucket and Spade Beach Set Kids with 4 Collapsible Buckets 8 Beach Spades & Mesh Beach Bag Sand Toys Buckets and Spades for Kids Holiday Outdoor Play
- Price
- £16.69
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5mo ago
Dreamon Beach Sand Toys 2 Set Collapsible Bucket and Spade Beach Set Kids with Sand Sifters Beach Shovel Rakes Seashell Bag Outdoor Toys for Children Toddlers 3 4 5 Years Old
- Price
- £14.69
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
29
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
34%
- MTDASB20%
- abeec14%
- Dreamon14%
- RAM ONLINE7%
- Blue Whale Gifts6%
- TUNISE6%
Demand
Bucket and Spade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 13.6×
Search terms
Top Bucket and Spade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bucket and spade beach set kids110K/yr
- bucket and spade84K/yr
- collapsible bucket and spade kids20K/yr
- beach bucket17K/yr
- bucket and spade set15K/yr
- buckets and spades for kids12K/yr
- beach bucket and spade set12K/yr
- kids bucket and spade set10K/yr
- sand castle buckets10K/yr
- foldable bucket and spade kids8K/yr
Reviews and returns
What reviews say buyers love and hate about Bucket and Spade
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bucket is small
Just not fit for purpose
Very small
Terrible quality, spaced broke immediately
Too expensive for this little poor quality thing
Awful quality
Wrongly advertised
Misleading description
photo is misleading as this is for ONE bucket
A bit overpriced
Dont buy much cheaper from other vendors
Very expensive for what it is
Not good for a disabled child
Love
Great toys
it keeps them entertained
Brilliant fun
really nice quality toys
the bag are of a good quality
Decent quality
Good value
worth the money
Excellent value for money
Great colours
fun colours
Good colours
Well constructed
The toys are sturdy, colourful, great for building sandcastles and shapes
Really sturdy as well
Return
0.4% Return rate 51% Fixable by listing
bucket is small
Just not fit for purpose
Very small
Terrible quality, spaced broke immediately
Too expensive for this little poor quality thing
Awful quality
flimsy when it's opened
Wrongly advertised
Misleading description
photo is misleading as this is for ONE bucket
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Sand Pit
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bucket and Spade questions
Answered from the same tracked data.