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Buckaroo

Fail

Demand is soft, at -25.6% this quarter, so Buckaroo is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£144K/yr109K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
86%top-5 click share · 11 brands · 116 sellers

Flapen Score

Buckaroo against its category

The dotted line is the Toys & Games average. Past it, Buckaroo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buckaroo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buckaroo 109K times last year and spent an estimated £144K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
8.9%
Market size, estimated
£144Ka year
Peak month
December9.7× the quietest month
Top search term
buckaroo43K searches a year

02 · Price

A sale here is worth £14.90.

Listings sell for £14.90 on average, from £6.42 to £54.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At £14.90 that is £19K to £22K a year per listing.

Average price
£14.90under the $15 to $100 sweet spot
Price range
£6.42–£54.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
£19K–£22K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #554 within Games & Accessories. It carries 5,638 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#554in Games & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,638per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Buckaroo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

116

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

10%

  • Hasbro Gaming29%
  • Hasbro26%
  • MB Games / Hasbro19%
  • TOMY11%
  • HTI3%
  • Rock Fall3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Buckaroo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Buckaroo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buckaroo43K/yr
  • buckaroo game for kids45K/yr
  • buckaroo game11K/yr
  • buckeroo games for kids7K/yr
  • buckeroo3K/yr

Reviews and returns

What reviews say buyers love and hate about Buckaroo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.14

Bad quality and unplayable

Not a very good quality

Cheaply made

Functionality-Overall13%−0.11

Just wont pop up

does not work

Unfortunately this item doesnt work for us

Size-Overall13%−0.08

Smaller than I remember

Awful, it is tiny, the eyes dont stay in the head its much smaller than the original

I was unable to make it small enough to be of any benefit

Fun/Entertainment Experience9%+3.46

it wasn't that much fun

kids end up getting bored

Its ok. Its not as exciting as I remember as a child, all roo and very little Buck

Durability8%−0.05

Broken after second use

the pop up mechanism broke within 30 minutes and theres no way to dismantle and repair

might not last long

Love

Fun/Entertainment Experience54%+3.46

Fun game

Fun for the family

Great fun

Value For Money11%+0.64

Well worth the money

Great value for money

Good price

Quality-Overall7%−0.14

Excellent product

Good quality

Overall impressed

Gifting Purpose7%+0.27

Would recommend as a gift

Great gift idea

Xmas gift

Advertised Vs Actual Product3%+0.12

As advertised

As described

Return

1.2% Return rate 13% Fixable by listing

Functionality-Overall45%█▆▅▇▆▇

Just wont pop up

does not work

Unfortunately this item doesnt work for us

Size-Overall12%▄▃█▅▅▃

Smaller than I remember

Awful, it is tiny, the eyes dont stay in the head its much smaller than the original

I was unable to make it small enough to be of any benefit

Defective Material/Parts11%▇█▇▂▇▇

Unfortunately this item doesnt work for us

Gifting Purpose8%▃█▆▆▆▅
Quality-Overall5%▇▆█▇▄▇

Bad quality and unplayable

Not a very good quality

Cheaply made

FAQ

Common Buckaroo questions

Answered from the same tracked data.