Bubbles
MaybeReturns run at only 0.2% of orders. But prices span $1.26–$16.12, mostly outside the sweet spot, so Bubbles is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 1,773 Toys & Games niches · +17 vs the category median of 4461
- Market size
- £530K/yr753K searches / yr
- 90-day growth
- +30.7%search demand this quarter
- Competition
- 49%top-5 click share · 16 brands · 76 sellers
Flapen Score
Bubbles against its category
The dotted line is the Toys & Games average. Past it, Bubbles is stronger. Inside it, weaker.
Market
The Bubbles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bubbles 753K times last year and spent an estimated £530K. The top 5 brands take 81% of clicks. Demand peaks in May–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 753K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £530K a year.
- Searches, last 12 months
- 753K
- Growth, 90 days vs prior 90
- +30.7%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £530Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- bubbles402K searches a year
02 · Price
A sale here is worth £6.80.
Listings sell for £6.80 on average, from £1.26 to £16.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.80 that is £14K to £17K a year per listing.
- Average price
- £6.80under the $15 to $100 sweet spot
- Price range
- £1.26–£16.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #35 within Sports Toys & Outdoor. It carries 1,942 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 83%
- Out of stock, average day
- 4.3%
- Average rank
- #35in Sports Toys & Outdoor
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,942per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Bubbles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ram 6 x Giant Bubble Wand Sword Kids Childrens Bubble Maker Sticks Garden Party Toy 700ML
- Price
- £4.91
- Rating
- 4.6/5
- Reviews
- 825
- Age
- 5y ago

Ram Bubbles For Kids Pack of 48 Bubble Wands With 5ml of Bubble Mixture Fun Garden Toys For Kids Party Bag Fillers For Birthday Parties Gifts For Girls Boys 3+
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 2,046
- Age
- 5y ago

G4GADGET 36-Pack Premium Bubble Tubes Party Bag Fillers Fun & Colourful Bubbles for Kids Ideal Party Favours Loot Bag Fillers Stocking & Summer Games
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago

RAM ONLINE Giant 1 Litre of Bubble Mixture with Wand for Bubble Machines - Giant Garden Games Essential for Kids - Outdoor Games Bubbles for Kids (1) Multicolor 1 bottle
- Price
- £3.67
- Rating
- 4.4/5
- Reviews
- 1,269
- Age
- 5y ago

HENBRANDT 12 Neon Star Party Bubble Tubes with Wand (Pack of 12) Childrens 4ml Party Bubbles Loot Bag Fillers Summer Games for Boys and Girls Kids Party Bags
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 7,944
- Age
- 8y ago
Trending
90-day click momentum
Lizzy Bubble Magic Party Bag Fillers Bubble Tubs 50ml Kids Bubble Toys with Wand Birthday Party Favours Lucky Dip Prizes Outdoor Bubble Blowers for Boys Girls Gifts (Pack of 6)
- Price
- £4.24
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 3mo ago

TC TOYS - 24 Pack Bubble Swords Bulk - 8 Sets of 3x55ml Large Bubble Wands in Display Box - Kids Party Bag Fillers Summer Outdoor Toys Wedding Favours & Classroom Prizes - Assorted Colours (22.5cm)
- Price
- £10.83
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 3mo ago

Henbrandt 2 x Childrens Bubble Tubs with Wands 50ml Bubble Magic Party Bubbles Kids Toys Summer Fun Outdoor Game Party Favour Loot Bag Fillers Summer Games for Girls and Boys
- Price
- £4.00
- Rating
- 3.9/5
- Reviews
- 425
- Age
- 1y ago

JOYIN 24pcs Big Outdoor Bubble Wands Set 53cm Giant Bubble Wands Bulk for Kids Summer Activity 18 Pcs Giant Bubble Maker with Tray 12Large 6 *12ml Pcs Bubble Solution Suitable for All Age People
- Price
- £12.81
- Rating
- 4.3/5
- Reviews
- 3,089
- Age
- 3y ago

JOYIN 72 pcs 10cm Mini Bubble Wands Bubbles Party Bag Fillers Bubble Tube Mini Bubble wands multipack for Kids Wedding bubbles Engagement Anniversary Classroom Party Favors Gift Game prizes
- Price
- £9.54
- Rating
- 4.4/5
- Reviews
- 1,606
- Age
- 6y ago
Newest
by launch date
TC TOYS - 24 Pack Bubble Swords Bulk - 8 Sets of 3x55ml Large Bubble Wands in Display Box - Kids Party Bag Fillers Summer Outdoor Toys Wedding Favours & Classroom Prizes - Assorted Colours (22.5cm)
- Price
- £10.83
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 3mo ago

Lizzy Bubble Magic Party Bag Fillers Bubble Tubs 50ml Kids Bubble Toys with Wand Birthday Party Favours Lucky Dip Prizes Outdoor Bubble Blowers for Boys Girls Gifts (Pack of 6)
- Price
- £4.24
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 3mo ago

XIMISHOP 20 Pack Mini Bubble Wands 7 Colors Neon Star Circle Small Bubble Tubes for Kids Party Bag Fillers Classroom Prizes Summer Wedding Decoration
- Price
- £4.13
- Rating
- 3.8/5
- Reviews
- 71
- Age
- 1y ago

G4GADGET 36-Pack Premium Bubble Tubes Party Bag Fillers Fun & Colourful Bubbles for Kids Ideal Party Favours Loot Bag Fillers Stocking & Summer Games
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago

Henbrandt 2 x Childrens Bubble Tubs with Wands 50ml Bubble Magic Party Bubbles Kids Toys Summer Fun Outdoor Game Party Favour Loot Bag Fillers Summer Games for Girls and Boys
- Price
- £4.00
- Rating
- 3.9/5
- Reviews
- 425
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
76
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
15%
- RAM ONLINE31%
- JOYIN16%
- HENBRANDT15%
- G4GADGET14%
- Lizzy5%
- Bedwina4%
- Open — no brand owns it (10 brands, 15%)
Demand
Bubbles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Bubbles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bubbles402K/yr
- bubbles for kids157K/yr
- bubbles party bag fillers46K/yr
- kids bubbles20K/yr
- mini bubbles for party bags19K/yr
- mini bubbles17K/yr
- bubbles for party bags17K/yr
- party bag bubbles15K/yr
- bubbles for children5K/yr
- party bubbles8K/yr
Reviews and returns
What reviews say buyers love and hate about Bubbles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely rubbish
Bad quality
Rubbish product
Barely work
Doesnt do what it must to do-bubbles
Doesnt work
Bottles leak
Leaked
leaked
A little on the expensive side
Not worth it
Maybe a little overpriced
Avoid - bubble mixture like glue
Sticky bubbles not normal
everything was sticky
Love
Good value for money
Great value for money
Good value
Good fun
They kept everyone entertained for ages
These tubs are fun
Good quality
The bubbles it produces are genuinely impressive
this liquid is very good quality
As described
Does what its supposed to do
Just what I needed
Easy to use
Nice for party bags easy for children to use
Amazing for kids easy to hold for their little hands
Return
0.2% Return rate 27% Fixable by listing
Bottles leak
Leaked
leaked
Not fit for purpose
Small
Bit small for little fingers
Barely work
Doesnt do what it must to do-bubbles
Doesnt work
Absolutely rubbish
Bad quality
Rubbish product
A little on the expensive side
Not worth it
Maybe a little overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bubbles questions
Answered from the same tracked data.









