bubbles
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£530K£530K/yr · 753K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,942.17avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.80avg listing price — sweet spot $15–$100
Price range
Bad£1.26–£16.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bubbles is a £530K/yr Amazon United Kingdom market (753K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bubbles market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £408K–£544K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 70%
- Out of stock
- 4.3%
- Avg brand age
- 33 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
76
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
15%
- RAM ONLINE31%
- JOYIN16%
- HENBRANDT15%
- G4GADGET14%
- Lizzy5%
- Bedwina4%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 1.9×
Top bubbles search terms
- bubbles402K/yr
- bubbles for kids157K/yr
- bubbles party bag fillers46K/yr
- kids bubbles20K/yr
- mini bubbles for party bags19K/yr
- mini bubbles17K/yr
- bubbles for party bags17K/yr
- party bag bubbles15K/yr
- bubbles for children5K/yr
- party bubbles8K/yr
Top bubbles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ram 6 x Giant Bubble Wand Sword Kids Childrens Bubble Maker Sticks Garden Party Toy 700ML
RAM ONLINE£4.914.6★825 rev
Ram Bubbles For Kids Pack of 48 Bubble Wands With 5ml of Bubble Mixture Fun Garden Toys For Kids Party Bag Fillers For Birthday Parties Gifts For Girls Boys 3+
RAM ONLINE£5.454.4★2,046 rev
G4GADGET 36-Pack Premium Bubble Tubes Party Bag Fillers Fun & Colourful Bubbles for Kids Ideal Party Favours Loot Bag Fillers Stocking & Summer Games
G4GADGET£5.734.6★168 rev
RAM ONLINE Giant 1 Litre of Bubble Mixture with Wand for Bubble Machines - Giant Garden Games Essential for Kids - Outdoor Games Bubbles for Kids (1) Multicolor 1 bottle
RAM ONLINE£3.674.4★1,269 rev
HENBRANDT 12 Neon Star Party Bubble Tubes with Wand (Pack of 12) Childrens 4ml Party Bubbles Loot Bag Fillers Summer Games for Boys and Girls Kids Party Bags
HENBRANDT£2.454.4★7,944 rev
Newest
by launch date
TC TOYS - 24 Pack Bubble Swords Bulk - 8 Sets of 3x55ml Large Bubble Wands in Display Box - Kids Party Bag Fillers Summer Outdoor Toys Wedding Favours & Classroom Prizes - Assorted Colours (22.5cm)
TC Toys£10.836 rev
Lizzy Bubble Magic Party Bag Fillers Bubble Tubs 50ml Kids Bubble Toys with Wand Birthday Party Favours Lucky Dip Prizes Outdoor Bubble Blowers for Boys Girls Gifts (Pack of 6)
Lizzy£4.2415 rev
XIMISHOP 20 Pack Mini Bubble Wands 7 Colors Neon Star Circle Small Bubble Tubes for Kids Party Bag Fillers Classroom Prizes Summer Wedding Decoration
XIMISHOP£4.1371 rev
G4GADGET 36-Pack Premium Bubble Tubes Party Bag Fillers Fun & Colourful Bubbles for Kids Ideal Party Favours Loot Bag Fillers Stocking & Summer Games
G4GADGET£5.73168 rev
Henbrandt 2 x Childrens Bubble Tubs with Wands 50ml Bubble Magic Party Bubbles Kids Toys Summer Fun Outdoor Game Party Favour Loot Bag Fillers Summer Games for Girls and Boys
HENBRANDT£4.00425 rev
Trending
90-day click momentumLizzy Bubble Magic Party Bag Fillers Bubble Tubs 50ml Kids Bubble Toys with Wand Birthday Party Favours Lucky Dip Prizes Outdoor Bubble Blowers for Boys Girls Gifts (Pack of 6)
Lizzy£4.243.3★
TC TOYS - 24 Pack Bubble Swords Bulk - 8 Sets of 3x55ml Large Bubble Wands in Display Box - Kids Party Bag Fillers Summer Outdoor Toys Wedding Favours & Classroom Prizes - Assorted Colours (22.5cm)
TC Toys£10.834.0★
Henbrandt 2 x Childrens Bubble Tubs with Wands 50ml Bubble Magic Party Bubbles Kids Toys Summer Fun Outdoor Game Party Favour Loot Bag Fillers Summer Games for Girls and Boys
HENBRANDT£4.003.9★
JOYIN 24pcs Big Outdoor Bubble Wands Set 53cm Giant Bubble Wands Bulk for Kids Summer Activity 18 Pcs Giant Bubble Maker with Tray 12Large 6 *12ml Pcs Bubble Solution Suitable for All Age People
JOYIN£12.814.3★
JOYIN 72 pcs 10cm Mini Bubble Wands Bubbles Party Bag Fillers Bubble Tube Mini Bubble wands multipack for Kids Wedding bubbles Engagement Anniversary Classroom Party Favors Gift Game prizes
JOYIN£9.544.4★
What buyers say about bubbles
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Good fun”
“Good quality”
“As described”
“Easy to use”
“Great size”
“Variety of colours”
“Long lasting big bottle of bubbles”
“Lovely party bag fillers”
“They dont leak”
What buyers complain about
“Absolutely rubbish”
“Barely work”
“Bottles leak”
“A little on the expensive side”
“Avoid - bubble mixture like glue”
“Not fit for purpose”
“The mixture seems to be too thick so the bubbles just pop immediately or fall straight to the floor as theyre too heavy”
“Weak plastic tops”
“it caused a huge meltdown/problem for us”
“difficult to open”
Top return reasons
Common questions
- Is bubbles profitable to sell on Amazon United Kingdom?
- The niche generates £530K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the bubbles niche?
- 16 brands and 76 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in bubbles?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Leak-Proof. The return rate is 0.2%.
- When does demand for bubbles peak?
- Demand peaks in May–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the bubbles niche?
- Listings span £1.26–£16.12; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 1,942 reviews — the moat a new listing must climb.