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Bubbles

Maybe

An estimated 0.2% of orders come back. But prices span $1.26–$16.12, mostly outside the sweet spot, so Bubbles is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 1,773 Toys & Games niches · +17 vs the category median of 44
Market size
£530K/yr753K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
49%top-5 click share · 16 brands · 76 sellers

Flapen Score

Bubbles against its category

The dotted line is the Toys & Games average. Past it, Bubbles is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubbles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bubbles 753K times last year and spent an estimated £530K. The top 5 brands take 81% of clicks. Demand peaks in May–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 753K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £530K a year.

Searches, last 12 months
753K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
10.3%
Market size, estimated
£530Ka year
Peak month
July1.9× the quietest month
Top search term
bubbles402K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £1.26 to £16.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.80 that is £14K to £17K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£1.26–£16.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #35 within Sports Toys & Outdoor. It carries 1,942 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
83%
Out of stock, average day
4.3%
Average rank
#35in Sports Toys & Outdoor
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,942per listing
Listings tracked
30

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bubbles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

76

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 92%

Open market

15%

  • RAM ONLINE31%
  • JOYIN16%
  • HENBRANDT15%
  • G4GADGET14%
  • Lizzy5%
  • Bedwina4%
  • Open — no brand owns it (10 brands, 15%)

Demand

Bubbles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Bubbles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bubbles402K/yr
  • bubbles for kids157K/yr
  • bubbles party bag fillers46K/yr
  • kids bubbles20K/yr
  • mini bubbles for party bags19K/yr
  • mini bubbles17K/yr
  • bubbles for party bags17K/yr
  • party bag bubbles15K/yr
  • bubbles for children5K/yr
  • party bubbles8K/yr

Reviews and returns

What reviews say buyers love and hate about Bubbles

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
21%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Absolutely rubbish”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bubbles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data