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Bubbles

Bubbles shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 61Growth 57Conversion 88Competition 60Returns 99Price range 8Avg price 19Brand share 41Review moat 46Quality gap 77
This niche Category average

Is Bubbles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bubbles is a £530K/yr Amazon United Kingdom market (753K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 61/100.

Bubbles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +30.7% over the last 90 days and 10.3% of searches end in a purchase.

£530K

revenue / yr

Units sold / yr80K
Search volume / yr+30.7%753K
Conversion rate10.3%
Avg price£6.80

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers16 · 76
Top-5 product click share49%
Open market19%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement70%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews1,942

Top Bubbles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£16K£32K£48K£64K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

76

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

15%

  • RAM ONLINE31%
  • JOYIN16%
  • HENBRANDT15%
  • G4GADGET14%
  • Lizzy5%
  • Bedwina4%
  • Open — no brand owns it (10 brands, 15%)

Bubbles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume753KCVR10.3%Products30Brands16Top 5 Brands81%OOS Rate4.3%Rating4.3★Reviews1,942Avg BSR#35
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 1.9×

Top Bubbles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bubbles402K/yr
  • bubbles for kids157K/yr
  • bubbles party bag fillers46K/yr
  • kids bubbles20K/yr
  • mini bubbles for party bags19K/yr
  • mini bubbles17K/yr
  • bubbles for party bags17K/yr
  • party bag bubbles15K/yr
  • bubbles for children5K/yr
  • party bubbles8K/yr

What reviews say buyers love and hate about Bubbles

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Value For Money28%

Good value for money

Fun/Entertainment Experience22%

Good fun

Quality-Overall7%

Good quality

Advertised Vs Actual Product7%

As described

Ease Of Use6%

Easy to use

What buyers complain about

76% of reviews
Quality-Overall21%

Absolutely rubbish

Functionality-Overall13%

Barely work

Leak-Proof12%

Bottles leak

Value For Money8%

A little on the expensive side

Adhesion/Stickiness5%

Avoid - bubble mixture like glue

Bubbles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
37%
2Size-Overall
21%
3Functionality-Overall
9%
4Quality-Overall
6%
5Value For Money
6%

Common Bubbles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bubbles 61/100 on Amazon United Kingdom — Worth a look. The niche generates £530K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +30.7% over the last 90 days.
Search demand for Bubbles on Amazon United Kingdom peaks in May–Jul, where the busiest month runs 1.9× the quietest.