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Bubbles

Maybe

Returns run at only 0.2% of orders. But prices span $1.26–$16.12, mostly outside the sweet spot, so Bubbles is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 1,773 Toys & Games niches · +17 vs the category median of 44
Market size
£530K/yr753K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
49%top-5 click share · 16 brands · 76 sellers

Flapen Score

Bubbles against its category

The dotted line is the Toys & Games average. Past it, Bubbles is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubbles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bubbles 753K times last year and spent an estimated £530K. The top 5 brands take 81% of clicks. Demand peaks in May–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 753K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £530K a year.

Searches, last 12 months
753K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
10.3%
Market size, estimated
£530Ka year
Peak month
July1.9× the quietest month
Top search term
bubbles402K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £1.26 to £16.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.80 that is £14K to £17K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£1.26–£16.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #35 within Sports Toys & Outdoor. It carries 1,942 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
83%
Out of stock, average day
4.3%
Average rank
#35in Sports Toys & Outdoor
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,942per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bubbles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

76

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

15%

  • RAM ONLINE31%
  • JOYIN16%
  • HENBRANDT15%
  • G4GADGET14%
  • Lizzy5%
  • Bedwina4%
  • Open — no brand owns it (10 brands, 15%)

Demand

Bubbles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Bubbles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubbles402K/yr
  • bubbles for kids157K/yr
  • bubbles party bag fillers46K/yr
  • kids bubbles20K/yr
  • mini bubbles for party bags19K/yr
  • mini bubbles17K/yr
  • bubbles for party bags17K/yr
  • party bag bubbles15K/yr
  • bubbles for children5K/yr
  • party bubbles8K/yr

Reviews and returns

What reviews say buyers love and hate about Bubbles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.11

Absolutely rubbish

Bad quality

Rubbish product

Functionality-Overall13%−0.10

Barely work

Doesnt do what it must to do-bubbles

Doesnt work

Leak-Proof12%

Bottles leak

Leaked

leaked

Value For Money8%+1.70

A little on the expensive side

Not worth it

Maybe a little overpriced

Adhesion/Stickiness5%−0.03

Avoid - bubble mixture like glue

Sticky bubbles not normal

everything was sticky

Love

Value For Money28%+1.70

Good value for money

Great value for money

Good value

Fun/Entertainment Experience22%+1.92

Good fun

They kept everyone entertained for ages

These tubs are fun

Quality-Overall7%−0.11

Good quality

The bubbles it produces are genuinely impressive

this liquid is very good quality

Advertised Vs Actual Product7%+0.09

As described

Does what its supposed to do

Just what I needed

Ease Of Use6%+0.14

Easy to use

Nice for party bags easy for children to use

Amazing for kids easy to hold for their little hands

Return

0.2% Return rate 27% Fixable by listing

Leak-Proof37%█▄▃▅▃▄

Bottles leak

Leaked

leaked

Size-Overall21%▁▂▅▄▆█

Not fit for purpose

Small

Bit small for little fingers

Functionality-Overall9%▁▆▃█▅▆

Barely work

Doesnt do what it must to do-bubbles

Doesnt work

Quality-Overall6%▁█▆▂▄▁

Absolutely rubbish

Bad quality

Rubbish product

Value For Money6%▁▆▅▇█▇

A little on the expensive side

Not worth it

Maybe a little overpriced

FAQ

Common Bubbles questions

Answered from the same tracked data.