bubble wand
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+74.5%90-day search growth — must beat 0% to launch
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,630.41avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.56avg listing price — sweet spot $15–$100
Market size
Okay£182K£182K/yr · 221K searches
Price range
Bad£3.45–£16.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bubble wand is a £182K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bubble wand market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £158K–£211K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 93%
- Out of stock
- 1.6%
- Avg brand age
- 23 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
47
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
25%
- JOYIN24%
- RAM ONLINE21%
- abeec12%
- HENBRANDT8%
- OSDUE5%
- TC Toys5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +74.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×
Top bubble wand search terms
- bubble wand106K/yr
- bubble wands64K/yr
- bubble wands for kids30K/yr
- bubble wands multipack13K/yr
- bubble sword5K/yr
- bubble sticks3K/yr
Top bubble wand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ram 6 x Giant Bubble Wand Sword Kids Childrens Bubble Maker Sticks Garden Party Toy 700ML
RAM ONLINE£4.914.6★825 rev
JOYIN 6 PCS 4oz/118ml Big Bubble Wands for Kids 14.6/37cm Bubble Wand with 6 * 12ml Concentrated Bubbles Refill Solution for Summer Toy Party Favor Outdoors Activity Easter Basket Stuffers
JOYIN£7.064.7★10,914 rev
abeec 24 Pack Bubble Swords for Kids | Bubble Wands Multipack with Solution Included | 6 Colours 118ml Each | Outdoor Toys Garden Parties Party Bag Fillers
abeec£16.124.6★209 rev
Henbrandt 24 x Bubble Swords - 4 Assorted Colours Party Favours
HENBRANDT£12.444.2★476 rev
abeec 24 Pack Bubble Wands for Kids | Bubble Swords Multipack 118ml Solution Included | 6 Colours in Storage Box | Party Bag Fillers Wedding Favours Outdoor Toys Ages 3+
abeec£15.685.0★4 rev
Newest
by launch date
TC TOYS - 24 Pack Bubble Swords Bulk - 8 Sets of 3x55ml Large Bubble Wands in Display Box - Kids Party Bag Fillers Summer Outdoor Toys Wedding Favours & Classroom Prizes - Assorted Colours (22.5cm)
TC Toys£10.836 rev
Zenoble 30Pcs bubbles for kids bubble wands for Summer Outdoor Games Activities bubbles party bag fillers Birthday Supplies Big Bubble Maker with Tray
Zenoble£7.571 rev
abeec 24 Pack Bubble Wands for Kids | Bubble Swords Multipack 118ml Solution Included | 6 Colours in Storage Box | Party Bag Fillers Wedding Favours Outdoor Toys Ages 3+
abeec£15.684 rev
Venture Club 24 Bubble Wands for Kids - Colourful Bubble Blower Set Bubbles for Kids & Toddlers Garden Toys & Games for Outdoor Play Party & Active Fun - Dip and Blow Children Aged 3+
Hunter Price International£14.5417 rev
Toys for 3-8 Year Old Girls: Magic Wand Bubble Machine for Kids Light-Up Bubble Maker with Music Automatic Bubble Blower Toy for Girls Boys Outdoor Garden Party Birthday Gift (Not Battery Included)
Lorrtta£12.605 rev
Trending
90-day click momentumZenoble 30Pcs bubbles for kids bubble wands for Summer Outdoor Games Activities bubbles party bag fillers Birthday Supplies Big Bubble Maker with Tray
Zenoble£7.574.0★
Venture Club 24 Bubble Wands for Kids - Colourful Bubble Blower Set Bubbles for Kids & Toddlers Garden Toys & Games for Outdoor Play Party & Active Fun - Dip and Blow Children Aged 3+
Hunter Price International£14.544.7★
TC TOYS - 24 Pack Bubble Swords Bulk - 8 Sets of 3x55ml Large Bubble Wands in Display Box - Kids Party Bag Fillers Summer Outdoor Toys Wedding Favours & Classroom Prizes - Assorted Colours (22.5cm)
TC Toys£10.834.0★
Toys for 3-8 Year Old Girls: Magic Wand Bubble Machine for Kids Light-Up Bubble Maker with Music Automatic Bubble Blower Toy for Girls Boys Outdoor Garden Party Birthday Gift (Not Battery Included)
Lorrtta£12.604.8★
abeec 24 Pack Bubble Wands for Kids | Bubble Swords Multipack 118ml Solution Included | 6 Colours in Storage Box | Party Bag Fillers Wedding Favours Outdoor Toys Ages 3+
abeec£15.685.0★
What buyers say about bubble wand
What buyers praise and complain about, mined from review topics.What buyers love
“lots of fun for the kids”
“Good value”
“Easy to use”
“Quality is functional”
“Good size”
“The set is well made and sturdy”
“A great gift”
“The colours are bright”
“As described”
“No leakage on arrival and stayed secured after opening and using”
What buyers complain about
“Poor quality and packing”
“Dont work”
“Bottles leak”
“honestly £10 is insane”
“may not last much longer”
“Size is bigger than expected”
“so can easily break”
“The mixture seems to be too thick so the bubbles just pop immediately or fall straight to the floor as theyre too heavy”
“it caused a huge meltdown/problem for us”
“here's what I thought: These bubble wands are not made from the highest quality materials”
Top return reasons
Common questions
- Is bubble wand profitable to sell on Amazon United Kingdom?
- The niche generates £182K/yr across 27 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +74.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the bubble wand niche?
- 18 brands and 47 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in bubble wand?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Leak-Proof. The return rate is 0.3%.
- When does demand for bubble wand peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.9× the quietest.
- What does it cost to enter the bubble wand niche?
- Listings span £3.45–£16.98; the average listing price is £10.56 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.