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Bubble Mixture

Pass

Bubble Mixture scores 65 out of 100, a Pass. Shoppers spend $676K a year here, search demand grew +100.6% this quarter, and returns run at 0.1% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 44
Market size
£676K/yr379K searches / yr
90-day growth
+100.6%search demand this quarter
Competition
64%top-5 click share · 13 brands · 26 sellers

Flapen Score

Bubble Mixture against its category

The dotted line is the Toys & Games average. Past it, Bubble Mixture is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubble Mixture market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bubble Mixture 379K times last year and spent an estimated £676K. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +100.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £676K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
+100.6%
Conversion, latest week
18.1%
Market size, estimated
£676Ka year
Peak month
May4.1× the quietest month
Top search term
bubble solution154K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £2.93 to £21.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £9.84 that is £39K to £49K a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£2.93–£21.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£39K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #22 within Sports Toys & Outdoor. It carries 2,244 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
63%
Out of stock, average day
5.3%
Average rank
#22in Sports Toys & Outdoor
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,244per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bubble Mixture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£68K£135K£203K£270K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

22%

  • RAM ONLINE31%
  • Grafix19%
  • Pustefix8%
  • Toyland8%
  • abeec7%
  • Gazillion5%

Demand

Bubble Mixture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

Search terms

Top Bubble Mixture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubble solution154K/yr
  • bubble mixture70K/yr
  • bubble liquid33K/yr
  • bubble mix24K/yr
  • bubble solution for bubble machines20K/yr
  • bubbles solution16K/yr
  • bubble machine liquid12K/yr
  • bubble mixture refill10K/yr
  • bubble fluid8K/yr
  • bubble solution refill7K/yr

Reviews and returns

What reviews say buyers love and hate about Bubble Mixture

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%

this liquid is beyond terrible

Low quality

Rubbish

Value For Money13%+1.57

A little on the expensive side

Not worth it

rather overpriced

Functionality-Overall10%−0.09

Didnt work

No wand, solution also was not the best

unfortunately most of the time it didnt work

Leak-Proof8%

it leaks alot

Arrived open and leaked all over the packaging

I have purchased two and on both, the top section of the lids has split off, meaning unrealised leaking and loss of the bubble mix

Advertised Vs Actual Product7%−0.05

A little deceiving

A little deceiving having 4 bottles in the picture

Overpriced and the image is different to the product

Love

Value For Money26%+1.57

It is value for money

Good buy

Good value for money

Quality-Overall19%

Excellent product

I am really pleased with the quality of these bubbles

this liquid is very good quality

Fun/Entertainment Experience13%+1.57

Giving hours of fun for the children

Good fun

great fun for the kids

Advertised Vs Actual Product9%−0.05

Does what its supposed to do

it does the job

As expected

Size-Overall6%+0.29

Great size

Good size works well bubbles

Good size bottles

Return

0.1% Return rate 15% Fixable by listing

Leak-Proof30%▁▁█▆▄█

it leaks alot

Arrived open and leaked all over the packaging

I have purchased two and on both, the top section of the lids has split off, meaning unrealised leaking and loss of the bubble mix

Functionality-Overall18%▁█▁█▄▃

Didnt work

No wand, solution also was not the best

unfortunately most of the time it didnt work

Value For Money15%▁█▁▃▅▅

A little on the expensive side

Not worth it

rather overpriced

Advertised Vs Actual Product10%▁▁▅▁▃█

A little deceiving

A little deceiving having 4 bottles in the picture

Overpriced and the image is different to the product

Quality-Overall6%▁▁▇▄█▁

this liquid is beyond terrible

Low quality

Rubbish

FAQ

Common Bubble Mixture questions

Answered from the same tracked data.