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Bubble Gun

Pass

Bubble Gun scores 65 out of 100, a Pass. Shoppers spend $226K a year here, search demand grew +71.9% this quarter, and returns run at 0.9% of orders.

Flapen Score
65
65 / 100
Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 44
Market size
£226K/yr380K searches / yr
90-day growth
+71.9%search demand this quarter
Competition
48%top-5 click share · 21 brands · 28 sellers

Flapen Score

Bubble Gun against its category

The dotted line is the Toys & Games average. Past it, Bubble Gun is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubble Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bubble Gun 380K times last year and spent an estimated £226K. The top 5 brands take 68% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +71.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
380K
Growth, 90 days vs prior 90
+71.9%
Conversion, latest week
5.1%
Market size, estimated
£226Ka year
Peak month
May3.5× the quietest month
Top search term
bubble gun232K searches a year

02 · Price

A sale here is worth £11.56.

Listings sell for £11.56 on average, from £5.93 to £16.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.56 that is £6K to £9K a year per listing.

Average price
£11.56under the $15 to $100 sweet spot
Price range
£5.93–£16.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #122 within Sports Toys & Outdoor. It carries 1,831 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
11.6%
Average rank
#122in Sports Toys & Outdoor
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,831per listing
Listings tracked
34

04 · Newcomers

Amazon counts 3 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Bubble Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

28

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

48%

Top 20: 88%

Open market

26%

  • JOYIN26%
  • JONEG17%
  • RAM ONLINE10%
  • POPERFUN8%
  • Tecnock7%
  • EagleStone6%

Demand

Bubble Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.5×

Search terms

Top Bubble Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubble gun232K/yr
  • bubble guns for kids48K/yr
  • bubble guns20K/yr
  • bubblegun10K/yr
  • bubble blaster21K/yr
  • bubble machine gun10K/yr
  • bubble gun toddler6K/yr
  • bubble gun machine9K/yr
  • bubble guns for adults4K/yr
  • kids bubble gun5K/yr

Reviews and returns

What reviews say buyers love and hate about Bubble Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.28

Poor durability

Broke very quickly

Broken

Functionality-Overall14%−0.25

does not perform well

not working properly

Did not work

Quality-Overall10%−0.08

Cheaply made very disappointing

Low quality

does not perform well

Battery Life5%

Its manufactured totally wrong- no battery can work in it

the batteries did not last long

batteries run out fairly quickly depending on usage

Battery Inclusion4%

the battery would not even fit in

they do not work without batteries in at all

Batteries not included

Love

Fun/Entertainment Experience31%+2.69

Very engaging

Fun for kids

Good fun

Ease Of Use9%+0.65

Easy to use

easy to handle

easy to hold

Value For Money8%+0.30

Worth the money

Good value for the money

Good value

Quality-Overall7%−0.08

Excellent product

The build quality also feels surprisingly solid for a kids toy

So far we have found the machine to be of good quality

Weight Light4%+0.28

Lightweight and easy to use

The design is lightweight

The guns are Lightweight

Return

0.9% Return rate 7% Fixable by listing

Functionality-Overall29%██▇█▆▇

does not perform well

not working properly

Did not work

Battery Inclusion16%█▄▄▄▄▃

the battery would not even fit in

they do not work without batteries in at all

Batteries not included

Defective Material/Parts11%▅▄█▇▇▇
Durability10%▁█▅▅▄▇

Poor durability

Broke very quickly

Broken

Quality-Overall6%▁▁▆█▅▄

Cheaply made very disappointing

Low quality

does not perform well

FAQ

Common Bubble Gun questions

Answered from the same tracked data.