Brio Track
FailDemand is soft, at -58.8% this quarter, so Brio Track is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £34K/yr41K searches / yr
- 90-day growth
- -58.8%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 54 sellers
Flapen Score
Brio Track against its category
The dotted line is the Toys & Games average. Past it, Brio Track is stronger. Inside it, weaker.
Market
The Brio Track market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brio Track 41K times last year and spent an estimated £34K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -58.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £34Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- brio train track16K searches a year
02 · Price
A sale here is worth £20.94.
Listings sell for £20.94 on average, from £6.36 to £50.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.94 that is £2K to £5K a year per listing.
- Average price
- £20.94inside the $15 to $100 sweet spot
- Price range
- £6.36–£50.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Hobbies. It carries 1,231 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Hobbies
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,231per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Brio Track products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BRIO World Intermediate Expansion Pack Wooden Railway Track Train Track Extension Pieces & Switch Tracks Add-On Compatible with BRIO World Trains Sets & Accessories Kids 3 Years and Up
- Price
- £18.17
- Rating
- 4.8/5
- Reviews
- 4,688
- Age
- 22y ago

BRIO World Expansion Pack - Beginner Wooden Train Track for Kids Age 3 Years Up - Compatible with all BRIO Railway Sets & Accessories
- Price
- £13.34
- Rating
- 4.7/5
- Reviews
- 1,921
- Age
- 22y ago

BRIO World 50 Piece Train Track Pack for Kids Age 3 Years Up - Wooden Railway Accessories and Add Ons
- Price
- £39.30
- Rating
- 4.7/5
- Reviews
- 2,596
- Age
- 13y ago

BRIO 33307 Expansion Pack - Advanced Wooden Train Track for Kids Age 3 Years Up - Compatible with all BRIO Railway Sets & Accessories
- Price
- £18.16
- Rating
- 4.8/5
- Reviews
- 2,166
- Age
- 18y ago

BRIO World Starter Wooden Railway Train Track Pack for Kids Age 3 Years Up - Accessories & Add Ons
- Price
- £13.20
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 2y ago
Trending
90-day click momentum
BRIO World Starter Train Set for Kids 22 Piece Wooden Railway Toy with Figure 8 Track Travel Train Tunnel and Station Ages 3 Years and Up
- Price
- £26.95
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 2y ago

86pcs Wooden Train Set with Crane Wooden Train Track Set Railway Kits Fits Thomas Brio IKEA Melissa and Doug Christmas Train Toys for Kids & Toddlers 3-5 Years Old Boys and Girls
- Price
- £31.74
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 1y ago

BRIO World - Arch Bridge for Kids Age 3 Years and Up - Train Set Accessories and Add Ons
- Price
- £10.70
- Rating
- 4.8/5
- Reviews
- 168
- Age
- 1y ago

BRIO World 50 Piece Train Track Pack for Kids Age 3 Years Up - Wooden Railway Accessories and Add Ons
- Price
- £39.30
- Rating
- 4.7/5
- Reviews
- 2,596
- Age
- 13y ago

BRIO 33344 Mechanical Switches Wooden Train Track for Kids Age 3 Years Up - Compatible with all BRIO Railway Sets & Accessories Multicoloured
- Price
- £12.68
- Rating
- 4.8/5
- Reviews
- 2,299
- Age
- 22y ago
Newest
by launch date
86pcs Wooden Train Set with Crane Wooden Train Track Set Railway Kits Fits Thomas Brio IKEA Melissa and Doug Christmas Train Toys for Kids & Toddlers 3-5 Years Old Boys and Girls
- Price
- £31.74
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 1y ago

BRIO World - Arch Bridge for Kids Age 3 Years and Up - Train Set Accessories and Add Ons
- Price
- £10.70
- Rating
- 4.8/5
- Reviews
- 168
- Age
- 1y ago

BRIO World Starter Wooden Railway Train Track Pack for Kids Age 3 Years Up - Accessories & Add Ons
- Price
- £13.20
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 2y ago

BRIO World Starter Train Set for Kids 22 Piece Wooden Railway Toy with Figure 8 Track Travel Train Tunnel and Station Ages 3 Years and Up
- Price
- £26.95
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 2y ago

BRIO World Deluxe Track Pack for Kids 70 Piece Wooden Railway Track Expansion Set Ages 3 Years and Up
- Price
- £50.07
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- BRIO91%
- OMYbaby4%
- Fun World Toys3%
- THE TWIDDLERS3%
- Open — no brand owns it (0%)
Demand
Brio Track search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Search terms
Top Brio Track search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brio train track16K/yr
- brio track20K/yr
- brio expansion pack5K/yr
Reviews and returns
What reviews say buyers love and hate about Brio Track
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
can be a bit awkward to put together
trains are more expensive than the alternatives
Love
Good quality tracks
Good quality
Great product
This set is so fun
he has fun for hours
is quite fun for adults too
Just what you expect from brio
Does what it says on the box
Exactly what my grandson needed
Excellent accessory pack
Nice extension pack
Great value if you want official brio stuff
Really good product and good value
Worth it
Return
0.7% Return rate 25% Fixable by listing
trains are more expensive than the alternatives
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brio Track questions
Answered from the same tracked data.









