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Breathing Teddy

Fail

Demand is soft, at -45.4% this quarter, so Breathing Teddy is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£25K/yr129K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
49%top-5 click share · 19 brands · 45 sellers

Flapen Score

Breathing Teddy against its category

The dotted line is the Toys & Games average. Past it, Breathing Teddy is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breathing Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breathing Teddy 129K times last year and spent an estimated £25K. The top 5 brands take 70% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
1.1%
Market size, estimated
£25Ka year
Peak month
December7.1× the quietest month
Top search term
breathing teddy31K searches a year

02 · Price

A sale here is worth £18.13.

Listings sell for £18.13 on average, from £8.81 to £33.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.13 that is £0 to £2K a year per listing.

Average price
£18.13inside the $15 to $100 sweet spot
Price range
£8.81–£33.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #771 within Soft Toys. It carries 7,493 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#771in Soft Toys
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,493per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Breathing Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

45

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

25%

  • Fisher-Price25%
  • JULI18%
  • SURPZON14%
  • seOSTO7%
  • Mewaii7%
  • GwaOery5%

Demand

Breathing Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Breathing Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breathing teddy31K/yr
  • anxiety teddy19K/yr
  • anxiety plush12K/yr
  • anxiety teddy for adults11K/yr
  • anxiety bear11K/yr
  • breathing otter6K/yr
  • breathing toy4K/yr
  • breathing teddy bear for anxiety adults5K/yr
  • breathing teddy bear4K/yr
  • sleeping teddy3K/yr

Reviews and returns

What reviews say buyers love and hate about Breathing Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%−0.03

Shame as it wasn't cheap

poor considering the price

Although more expensive

Durability11%−0.09

broke shortly after

Broke after a month

Broke after a couple of weeks

Noise Level10%−0.06

So loud and irritating sounds

the motor is loud

Noise doesnt stay on

Battery Life9%−0.06

Batteries were so hot when put it in it could easily go on fire

Put batteries into it and doesn't work

Worked for a few weeks then stopped working despite numerous battery chages

Functionality-Overall9%−0.07

Doesnt work

its just not working

Didnt work for us

Love

Quality-Overall19%+1.08

appears to be well made

The plush product is good quality

Cute & great quality

Soft Feel13%

The fur is soft

It's soft

Soft toy

Value For Money9%−0.03

the price is very reasonable

Well worth the money

Great value for money

Gifting Purpose7%+0.51

It was a gift and well received and loved

Great gift

Great for gifts and the classroom

Size-Overall5%+0.17

Great Size

Bigger than expected and really cute

Good, decent size for little one

Return

1.7% Return rate 24% Fixable by listing

Functionality-Overall16%█▇▆▇▅▅

Doesnt work

its just not working

Didnt work for us

Size-Overall14%▄▂▅▄█▅

they do seem pretty loose

Was actually bigger than his 6lb self

not big enough to give a cuddle

Noise Level10%▁█▅▅▅▃

So loud and irritating sounds

the motor is loud

Noise doesnt stay on

Weight Heavy9%▅▆▆█▆▅

has no weight to it at all

Weighted toy

not as weighted as I thought it would be

Quality-Overall6%▁█▅▅█▅

the face of the cat was low quality

The quality is just bad overall with bad stitching

Poor quality

FAQ

Common Breathing Teddy questions

Answered from the same tracked data.