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Breathing Stitch

Fail

Shoppers spend an estimated $0 a year here, so Breathing Stitch is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£0/yr19K searches / yr
90-day growth
-51.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 16 sellers

Flapen Score

Breathing Stitch against its category

The dotted line is the Toys & Games average. Past it, Breathing Stitch is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breathing Stitch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breathing Stitch 19K times last year and spent an estimated £0. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-51.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December17.3× the quietest month
Top search term
breathing stitch5K searches a year

02 · Price

A sale here is worth £20.17.

Listings sell for £20.17 on average, from £12.56 to £37.55. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £20.17 that is £0 to £2K a year per listing.

Average price
£20.17inside the $15 to $100 sweet spot
Price range
£12.56–£37.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #660 within Soft Toys. It carries 560 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
6.7%
Average rank
#660in Soft Toys
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
560per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Breathing Stitch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

16

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • JULI38%
  • Disney Store25%
  • Simba21%
  • GwaOery16%
  • Open — no brand owns it (0%)

Demand

Breathing Stitch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.3×

Search terms

Top Breathing Stitch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • breathing stitch5K/yr
  • stitch breathing teddy2K/yr
  • breathing stitch teddy anxiety3K/yr
  • sleeping stitch2K/yr
  • anxiety relief stitch4K/yr
  • stitch anxiety teddy345/yr
  • breathing stitch teddy505/yr
  • anxiety stitch teddy506/yr
  • anxiety stitch553/yr
  • stitch sleeping buddy671/yr

Reviews and returns

What reviews say buyers love and hate about Breathing Stitch

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gifting Purpose”
29%of negative reviews mention “Battery Life”
2.2%of orders come back
“Batteries were so hot when put it in it could easily go on fire”
A buyer, on “Battery Life”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Breathing Stitch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data