Brain Teaser Puzzles for Adults
FailDemand is soft, at -20.7% this quarter, so Brain Teaser Puzzles for Adults is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £112K/yr335K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 45%top-5 click share · 30 brands · 101 sellers
Flapen Score
Brain Teaser Puzzles for Adults against its category
The dotted line is the Toys & Games average. Past it, Brain Teaser Puzzles for Adults is stronger. Inside it, weaker.
Market
The Brain Teaser Puzzles for Adults market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brain Teaser Puzzles for Adults 335K times last year and spent an estimated £112K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £112Ka year
- Peak month
- December14.6× the quietest month
- Top search term
- puzzle games75K searches a year
02 · Price
A sale here is worth £12.39.
Listings sell for £12.39 on average, from £4.51 to £31.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.39 that is £1K to £3K a year per listing.
- Average price
- £12.39under the $15 to $100 sweet spot
- Price range
- £4.51–£31.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #83 within Games & Accessories. It carries 4,896 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #83in Games & Accessories
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,896per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Brain Teaser Puzzles for Adults products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Learning Resources Kanoodle 3D Brain Teaser Puzzle Travel Game for Adults and Kids Ages 7 8 9 10+ Gift for Boys and Girls Featuring over 200 Challenges
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 34,295
- Age
- 14y ago

SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version
- Price
- £9.07
- Rating
- 4.7/5
- Reviews
- 4,872
- Age
- 10y ago

Stumped The Ultimate Brain-Busting Puzzle Game!
- Price
- £6.97
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 1y ago

Oostifun Gobus 54 Pieces Wooden Brain Teaser Puzzle T Shape Building Blocks Geometric Jigsaw Puzzle Educational Black and White Puzzles Toy for Kids Adults
- Price
- £9.51
- Rating
- 4.5/5
- Reviews
- 440
- Age
- 7y ago

The Happy Puzzle Company - The Genius Square & Collection - Puzzle Challenges for Friends and Family Board Game Night - Logic STEM Educational Learning Resources (The Genius Square)
- Price
- £14.62
- Rating
- 4.8/5
- Reviews
- 7,847
- Age
- 6y ago
Trending
90-day click momentum
Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
- Price
- £6.30
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Gracelaza 30pcs Metal Wire Puzzle Logic Brain Teaser Set - Metal Ring IQ puzzles Difficult Games - Ideal Intelligence Toys Gifts for Kids and Adults
- Price
- £14.64
- Rating
- 4.2/5
- Reviews
- 1,149
- Age
- 8y ago

SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version
- Price
- £9.07
- Rating
- 4.7/5
- Reviews
- 4,872
- Age
- 10y ago

NORDISTRICT Metal and Wood Brain Teaser Puzzle Set 9 Pack Mechanical IQ Challenge Puzzles for Adults and Teens Brain Tease Game IQ Test Toy Disentanglement Wire & Wooden Logic Games Gift Box
- Price
- £24.89
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

SmartGames - Reverso 2-Sided Fidget Brain Teaser Puzzle Game for 1 Player (Ages 6+)
- Price
- £4.51
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 1y ago
Newest
by launch date
Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
- Price
- £6.30
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

NORDISTRICT Metal and Wood Brain Teaser Puzzle Set 9 Pack Mechanical IQ Challenge Puzzles for Adults and Teens Brain Tease Game IQ Test Toy Disentanglement Wire & Wooden Logic Games Gift Box
- Price
- £24.89
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

Recent Toys The Alchemist Puzzle - Nickel - Metal Brain teaser disentanglement puzzle for adults and teenagers gifts for teenagers
- Price
- £7.97
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago

Starnearby Brainy Knots Game Twisted Rope Challenge Puzzle Game 2 to 4 Players Logic Strategy Untangling Board Game for Kids & Adults Family Travel Party Games
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago

Stumped The Ultimate Brain-Busting Puzzle Game!
- Price
- £6.97
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
101
Top-5 brand share
59%
Top 20: 92%
Top-5 click share
45%
Top 20: 80%
Open market
34%
- SmartGames17%
- Learning Resources14%
- The Happy Puzzle Company12%
- Holzsammlung8%
- Funtime Gifts8%
- Oostifun7%
Demand
Brain Teaser Puzzles for Adults search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 14.6×
Search terms
Top Brain Teaser Puzzles for Adults search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puzzle games75K/yr
- brain teaser puzzles for adults57K/yr
- puzzle games for adults34K/yr
- puzzle game25K/yr
- brain teasers25K/yr
- puzzle toys10K/yr
- brain puzzles9K/yr
- brain puzzles for adults12K/yr
- brain teaser9K/yr
- puzzles for men10K/yr
Reviews and returns
What reviews say buyers love and hate about Brain Teaser Puzzles for Adults
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
A lot smaller than expected so returning it
Tiny compared to ad
Could be improved
Poor quality and waste of money
Really poor product
Doesnt work
Broke so quickly and contacted the provider and heard nothing
I found that if you keep trying each one they eventually come apart
No good for adults
Love
Love these puzzles
Brilliant fun
Fun game
It was a gift
Good gift
suitable for gifting
easy to use
Easy to understand
Easy to learn
Excellent product
The case and the pieces feel good quality
The quality of the cube is good, it feels strong and well made
Brilliant simple game for all the family
This is a fantastic little puzzle game that is suitable for all the family
Good game for all the family, some thought provoking questions, some humorous
Return
0.8% Return rate 44% Fixable by listing
Very small
A lot smaller than expected so returning it
Tiny compared to ad
It was a present so disappointed
Very expensive too
A little on the pricey side
it's a little on the pricey side
Could be improved
Poor quality and waste of money
Really poor product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brain Teaser Puzzles for Adults questions
Answered from the same tracked data.









