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Brain Teaser Puzzles for Adults

Fail

Demand is soft, at -20.7% this quarter, so Brain Teaser Puzzles for Adults is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£112K/yr335K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
45%top-5 click share · 30 brands · 101 sellers

Flapen Score

Brain Teaser Puzzles for Adults against its category

The dotted line is the Toys & Games average. Past it, Brain Teaser Puzzles for Adults is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brain Teaser Puzzles for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brain Teaser Puzzles for Adults 335K times last year and spent an estimated £112K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
2.7%
Market size, estimated
£112Ka year
Peak month
December14.6× the quietest month
Top search term
puzzle games75K searches a year

02 · Price

A sale here is worth £12.39.

Listings sell for £12.39 on average, from £4.51 to £31.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.39 that is £1K to £3K a year per listing.

Average price
£12.39under the $15 to $100 sweet spot
Price range
£4.51–£31.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #83 within Games & Accessories. It carries 4,896 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#83in Games & Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,896per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Brain Teaser Puzzles for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

101

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

45%

Top 20: 80%

Open market

34%

  • SmartGames17%
  • Learning Resources14%
  • The Happy Puzzle Company12%
  • Holzsammlung8%
  • Funtime Gifts8%
  • Oostifun7%

Demand

Brain Teaser Puzzles for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.6×

Search terms

Top Brain Teaser Puzzles for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle games75K/yr
  • brain teaser puzzles for adults57K/yr
  • puzzle games for adults34K/yr
  • puzzle game25K/yr
  • brain teasers25K/yr
  • puzzle toys10K/yr
  • brain puzzles9K/yr
  • brain puzzles for adults12K/yr
  • brain teaser9K/yr
  • puzzles for men10K/yr

Reviews and returns

What reviews say buyers love and hate about Brain Teaser Puzzles for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.06

Very small

A lot smaller than expected so returning it

Tiny compared to ad

Quality-Overall17%−0.08

Could be improved

Poor quality and waste of money

Really poor product

Functionality-Overall5%−0.04

Doesnt work

Durability5%−0.03

Broke so quickly and contacted the provider and heard nothing

I found that if you keep trying each one they eventually come apart

Developmental Needs5%−0.04

No good for adults

Love

Fun/Entertainment Experience51%+3.85

Love these puzzles

Brilliant fun

Fun game

Gifting Purpose12%+0.20

It was a gift

Good gift

suitable for gifting

Ease Of Use8%+0.23

easy to use

Easy to understand

Easy to learn

Quality-Overall6%−0.08

Excellent product

The case and the pieces feel good quality

The quality of the cube is good, it feels strong and well made

Trivia Games5%−0.01

Brilliant simple game for all the family

This is a fantastic little puzzle game that is suitable for all the family

Good game for all the family, some thought provoking questions, some humorous

Return

0.8% Return rate 44% Fixable by listing

Size-Overall32%▅▆██▇▇

Very small

A lot smaller than expected so returning it

Tiny compared to ad

Gifting Purpose14%▄▇▆▅█▃

It was a present so disappointed

Defective Material/Parts8%█▇▅▅▅█
Value For Money7%▄▃▄▂▄█

Very expensive too

A little on the pricey side

it's a little on the pricey side

Quality-Overall7%▃▃▅▄█▄

Could be improved

Poor quality and waste of money

Really poor product

FAQ

Common Brain Teaser Puzzles for Adults questions

Answered from the same tracked data.