Boys Toys Age 6
MaybeThe top 5 brands take only 28% of clicks. But demand is soft, at -8.2% this quarter, so Boys Toys Age 6 is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 4462
- Market size
- £331K/yr763K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 20%top-5 click share · 72 brands · 241 sellers
Flapen Score
Boys Toys Age 6 against its category
The dotted line is the Toys & Games average. Past it, Boys Toys Age 6 is stronger. Inside it, weaker.
Market
The Boys Toys Age 6 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boys Toys Age 6 763K times last year and spent an estimated £331K. The top 5 brands take 28% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £331K a year.
- Searches, last 12 months
- 763K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £331Ka year
- Peak month
- December7.3× the quietest month
- Top search term
- boys toys age 5322K searches a year
02 · Price
A sale here is worth £14.90.
Listings sell for £14.90 on average, from £3.56 to £29.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £14.90 that is £1K to £4K a year per listing.
- Average price
- £14.90under the $15 to $100 sweet spot
- Price range
- £3.56–£29.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #22 within Building & Construction Toys. It carries 2,904 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #22in Building & Construction Toys
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,904per listing
- Listings tracked
- 101
04 · Newcomers
Amazon counts 14 of last year's 23 launches as successful.
23 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Boys Toys Age 6 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Winstico Boys Toys Age 4 5 6 7 8 9 Year Old Boy Gifts Airplane Launcher Toy with 3 Pack Foam Glider Planes Outdoor Garden Toys Birthday Present Gift for Kids Age 3 4 5 6 7 8 9 Year Old Boys
- Price
- £12.05
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 3y ago
Goliath The Floor is Lava! The Fun Physical Lava Leaping Game | Kids Party Game | 26 Players | Classic Edition
- Price
- £7.87
- Rating
- 4.5/5
- Reviews
- 16,760
- Age
- 8y ago
Toys for Age 3-12 Boys Toy Bow Arrow With Red & Blue LED Lights Quiver & Web Target Kids Toys Gifts for 3 4 5 6 7 8 10 Year Old Boys Kids Birthday Presents for 3 4 5 6 7 8 9 10 Year Olds Boys Girls
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 1y ago
Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12
- Price
- £17.32
- Rating
- 4.3/5
- Reviews
- 1,086
- Age
- 1y ago
Science MAD! Night Vision Goggles For Kids - For Fun Night Missions - Lightweight Flip Out Scope 2x Magnification Twin LED Beams Blue Lenses 6+ Years 20 x 10 x 5.5 cm (SM55) Black
- Price
- £13.32
- Rating
- 4.2/5
- Reviews
- 1,239
- Age
- 5y ago
Trending
90-day click momentum
Doloowee Boys Toys for 3 4 5 6 7 8 Years Old 1 Launcher with 3 Foam Glider Planes Outdoor Garden Toys Birthday Present Gift for Kids 3 4 5 6 7 8 Year Old
- Price
- £11.77
- Rating
- 4.3/5
- Reviews
- 343
- Age
- 4mo ago
Toyokid Spider Walkie Talkies Kids Toys for 3 4 5 6 Year Old Boys Girls Gifts for 3-12 Year Old Boy Girls Toy Spider Toy Kids Birthday Presents Christmas Xmas Gifts Outdoor Toys for Camping Garden
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 1,030
- Age
- 1y ago
Anginne Toys for 3-12 Years Old Boys Outdoor Garden Toys for Toddlers Age 3-7 Games Girls Gifts Age 3-9 Year Old Boys Birthday Presents Rockets Kits
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 4,005
- Age
- 5y ago
Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls
- Price
- £11.86
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago
HappyGoLucky Kids Toys Age 3-12 Rockets Toys for 4-10 Year Old Boys 3-9 Year Old Boys Girls Gifts Rocket Toy Launcher Boys Age 5 6 7 Outdoor Garden Game Birthday Gifts for Kids
- Price
- £11.67
- Rating
- 4.5/5
- Reviews
- 1,018
- Age
- 3y ago
Newest
by launch dateDoloowee Boys Toys for 3 4 5 6 7 8 Years Old 1 Launcher with 3 Foam Glider Planes Outdoor Garden Toys Birthday Present Gift for Kids 3 4 5 6 7 8 Year Old
- Price
- £11.77
- Rating
- 4.3/5
- Reviews
- 343
- Age
- 4mo ago
Mirthigig Remote Control Car 1:18 with Flash Lights 2.4GHz Drift RC Cars Boys Toys Gifts Games Birthday Present for 3 4 5 6 7 8 9 10 Year Old Boys Kids Toys Age 3-12
- Price
- £14.03
- Rating
- 4.2/5
- Reviews
- 677
- Age
- 1y ago
Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12
- Price
- £17.32
- Rating
- 4.3/5
- Reviews
- 1,086
- Age
- 1y ago
Toys for Age 3-12 Boys Toy Bow Arrow With Red & Blue LED Lights Quiver & Web Target Kids Toys Gifts for 3 4 5 6 7 8 10 Year Old Boys Kids Birthday Presents for 3 4 5 6 7 8 9 10 Year Olds Boys Girls
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 1y ago
Dromlag Football Gifts for Boys 9-12 Football Games for Boys Toys for 5-12 Year Old Boys Teenage Boy Gifts for 5 6 7 8 9 10 11 12 Year Old Boys Fortnite Christmas Xmas Gifts for Boys Toys Age 5-12
- Price
- £23.74
- Rating
- 4.6/5
- Reviews
- 738
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
72 falling
Sellers
241
Top-5 brand share
28%
Top 20: 65%
Top-5 click share
20%
Top 20: 55%
Open market
69%
- Mirthigig12%
- Winstico5%
- Goliath5%
- EUTOYZ4%
- Science Mad3%
- Dromlag3%
Demand
Boys Toys Age 6 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.3×
Search terms
Top Boys Toys Age 6 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boys toys age 5322K/yr
- boys toys age 6272K/yr
- toys for boys age 552K/yr
- toys for boys age 645K/yr
- toys for boys age 434K/yr
- boy toys age 419K/yr
- toys age 59K/yr
- kids boys toys10K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Toys Age 6
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Shocking quality
Cheap poor quality
Bad quality
Quite small
trucks are small
Very small box
Breaks easily
Broken
Broke within a few days
Did not work
Does not work very well
did not work again
for the price abit too expensive
Too costly
not at full price
Love
Engaging game
Fun game
Fun fidget
Excellent value
Great value
For the price
The build quality is solid
Lego's quality shines through
Build quality is decent
Amazing gift
Birthday gift
Given as a gift
Ease of use
Easy to control
easy to fix
Return
1.0% Return rate 27% Fixable by listing
Quite small
trucks are small
Very small box
Did not work
Does not work very well
did not work again
Shocking quality
Cheap poor quality
Bad quality
It has small pieces
Lots of very small parts
Unfortunately this item doesnt work for us
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Toys Age 6 questions
Answered from the same tracked data.