Boys Birthday Gifts
MaybeThe top 5 brands take only 38% of clicks. But demand is soft, at -3.5% this quarter, so Boys Birthday Gifts is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 4460
- Market size
- £542K/yr1.4M searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 32%top-5 click share · 46 brands · 223 sellers
Flapen Score
Boys Birthday Gifts against its category
The dotted line is the Toys & Games average. Past it, Boys Birthday Gifts is stronger. Inside it, weaker.
Market
The Boys Birthday Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boys Birthday Gifts 1.4M times last year and spent an estimated £542K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £542K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £542Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- 6 year old boy gifts202K searches a year
02 · Price
A sale here is worth £13.09.
Listings sell for £13.09 on average, from £5.20 to £29.26. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £13.09 that is £7K to £10K a year per listing.
- Average price
- £13.09under the $15 to $100 sweet spot
- Price range
- £5.20–£29.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #66 within Building & Construction Toys. It carries 4,884 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #66in Building & Construction Toys
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,884per listing
- Listings tracked
- 60
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Boys Birthday Gifts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Science MAD! Night Vision Goggles For Kids - For Fun Night Missions - Lightweight Flip Out Scope 2x Magnification Twin LED Beams Blue Lenses 6+ Years 20 x 10 x 5.5 cm (SM55) Black
- Price
- £13.32
- Rating
- 4.2/5
- Reviews
- 1,239
- Age
- 5y ago
Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls
- Price
- £11.86
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago
LEGO Gear Bots (Klutz): Create 8 Machines
- Price
- £13.46
- Rating
- 4.6/5
- Reviews
- 12,128
- Age
- 6y ago
ThinkFun Gravity Maze Falling Marble Challenge Logic Brain Game and STEM Toys for Kids and Adults Age 8 Years Up - Gifts for Children
- Price
- £16.91
- Rating
- 4.5/5
- Reviews
- 2,605
- Age
- 5y ago
GALT Space Lab Kids Science Kit with 12 Fun Experiments Glow Stars & More
- Price
- £10.17
- Rating
- 4.5/5
- Reviews
- 3,311
- Age
- 7y ago
Trending
estimated 90-day click momentum
7 Year Old Boy Gifts Birthday Gifts for 7 Year Old Boys Level 7 Unlocked
- Price
- £16.03
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4mo ago
LEGO Creator 3in1 Wild Animals: Surprising Spider Toy - Transforms into a Scorpion Figure or a Snake - Building Set for Nature-Loving 7+ Year Old Boys & Girls - Creative Birthday Gift - 31159
- Price
- £7.27
- Rating
- 4.8/5
- Reviews
- 1,939
- Age
- 1y ago
LION SPORTSWEAR Design Your Own Goalkeeper Gloves - Includes 7 Colourful Pens - Creative Football Gift For Kids
- Price
- £14.17
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 2y ago
LEGO Gear Bots (Klutz): Create 8 Machines
- Price
- £13.46
- Rating
- 4.6/5
- Reviews
- 12,128
- Age
- 6y ago
JOYIN Rock Painting Kit- Glow in The Dark Rock Kit Arts and Crafts for Kids Ages 6-12 Art Supplies Toy Kids Craft Paint Kits Arts & Crafts for Boys Girls Birthday Party Gift Toy
- Price
- £12.08
- Rating
- 4.5/5
- Reviews
- 9,983
- Age
- 5y ago
Newest
by launch date7 Year Old Boy Gifts Birthday Gifts for 7 Year Old Boys Level 7 Unlocked
- Price
- £16.03
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4mo ago
Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12
- Price
- £17.32
- Rating
- 4.3/5
- Reviews
- 1,086
- Age
- 1y ago
Toys for Age 3-12 Boys Toy Bow Arrow With Red & Blue LED Lights Quiver & Web Target Kids Toys Gifts for 3 4 5 6 7 8 10 Year Old Boys Kids Birthday Presents for 3 4 5 6 7 8 9 10 Year Olds Boys Girls
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 1y ago
Dromlag Football Gifts for Boys 9-12 Football Games for Boys Toys for 5-12 Year Old Boys Teenage Boy Gifts for 5 6 7 8 9 10 11 12 Year Old Boys Fortnite Christmas Xmas Gifts for Boys Toys Age 5-12
- Price
- £23.74
- Rating
- 4.6/5
- Reviews
- 738
- Age
- 1y ago
LEGO Creator 3in1 Wild Animals: Surprising Spider Toy - Transforms into a Scorpion Figure or a Snake - Building Set for Nature-Loving 7+ Year Old Boys & Girls - Creative Birthday Gift - 31159
- Price
- £7.27
- Rating
- 4.8/5
- Reviews
- 1,939
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
46 falling
Sellers
223
Est. top-5 brand share
38%
Top 20: 78%
Est. top-5 click share
32%
Top 20: 66%
Open market
57%
- Science Mad11%
- Hollyhi8%
- LEGO6%
- Klutz6%
- Galt6%
- Mirthigig6%
Demand
Boys Birthday Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Boys Birthday Gifts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 6 year old boy gifts202K/yr
- 7 year old boy gifts176K/yr
- boys birthday gifts92K/yr
- gifts for 7 year old boys108K/yr
- toys for 9 year old boys117K/yr
- gift for 7 year old boy67K/yr
- boys toys age 10118K/yr
- birthday gifts for boys36K/yr
- present for 6 year old boy41K/yr
- kids toys age 866K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Birthday Gifts
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Birthday Gifts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data