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Boulder Block

Fail

Shoppers spend only $14K a year here, so Boulder Block is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£14K/yr42K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
87%top-5 click share · 10 brands · 13 sellers

Flapen Score

Boulder Block against its category

The dotted line is the Toys & Games average. Past it, Boulder Block is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boulder Block market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boulder Block 42K times last year and spent an estimated £14K. The top 5 brands take 87% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
2.5%
Market size, estimated
£14Ka year
Top search term
boulder block37K searches a year

02 · Price

A sale here is worth £13.56.

Listings sell for £13.56 on average, from £8.11 to £33.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £13.56 that is £1K to £3K a year per listing.

Average price
£13.56under the $15 to $100 sweet spot
Price range
£8.11–£33.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #270 within Learning & Education. It carries 96 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#270in Learning & Education
Average rating
3.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
96per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 6 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
6 months

Products

Top Boulder Block products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

10%

  • Wsndyjia35%
  • Kenmohuo20%
  • Ryfpdml15%
  • BOULDER BALL13%
  • Dandin4%
  • YTDHYM3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Boulder Block search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 17.4× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Boulder Block

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.11

Somewhat disappointed with this item as the coloured holds do not correspond with those shapes

Quality-Overall12%−0.12

not especially refined

Very disappointing quality

I expected much better quality and durability

Advertised Vs Actual Product12%−0.09

I first saw these bouldering blocks being advertised on my Facebook feed a few months ago

Not as advertised

Assembly/Installation10%+0.80

Putting it together was a bit of a game too - make sure you follow the instructions or youll have to take it apart because the example climbs dont make sense

some challenges to set up

Material Quality10%−0.07

the holds are plastic rather than resin

they are plastic

Love

Quality-Overall18%−0.12

Great value for the quality

Item itself is ok

Brilliant quality and great fun for kids

Exercise/Sports Suitability11%+1.59

Great for climbers

Value For Money6%−0.02

much cheaper than many competing bouldering balls

all priced very low

Fun/Entertainment Experience6%+0.75

Really fun

Fun

Design-Overall5%+0.40

it looks pretty great

thoughtfully designed

Return

1.7% Return rate 14% Fixable by listing

Defective Material/Parts32%▁█▄▄▅▃
Quality-Overall18%▁▁▄▁▂█

not especially refined

Very disappointing quality

I expected much better quality and durability

Material Quality11%▁▆▁█▁▁

the holds are plastic rather than resin

they are plastic

Advertised Vs Actual Product8%▁▁█▁▁▁

I first saw these bouldering blocks being advertised on my Facebook feed a few months ago

Not as advertised

Grip8%▁▁▁▁█▁

The grips also take time to install

FAQ

Common Boulder Block questions

Answered from the same tracked data.