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Boulder Block

Fail

Shoppers spend an estimated $14K a year here, so Boulder Block is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£14K/yr42K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
87%top-5 click share · 10 brands · 13 sellers

Flapen Score

Boulder Block against its category

The dotted line is the Toys & Games average. Past it, Boulder Block is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boulder Block market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boulder Block 42K times last year and spent an estimated £14K. The top 5 brands take 87% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
2.5%
Market size, estimated
£14Ka year
Top search term
boulder block37K searches a year

02 · Price

A sale here is worth £13.56.

Listings sell for £13.56 on average, from £8.11 to £33.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £13.56 that is £1K to £3K a year per listing.

Average price
£13.56under the $15 to $100 sweet spot
Price range
£8.11–£33.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #270 within Learning & Education. It carries 96 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#270in Learning & Education
Average rating
3.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
96per listing
Listings tracked
10

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 6 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
6 months

Products

Top Boulder Block products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

13

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

10%

  • Wsndyjia35%
  • Kenmohuo20%
  • Ryfpdml15%
  • BOULDER BALL13%
  • Dandin4%
  • YTDHYM3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Boulder Block search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 17.4× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Boulder Block

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Color”
1.7%of orders come back
“Somewhat disappointed with this item as the coloured holds do not correspond with those shapes”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Boulder Block questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data