Skip to content

Bop It Extreme

Fail

The top 5 products take 100% of clicks, so Bop It Extreme is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£173K/yr342K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
100%top-5 click share · 1 brands · 100 sellers

Flapen Score

Bop It Extreme against its category

The dotted line is the Toys & Games average. Past it, Bop It Extreme is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bop It Extreme market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bop It Extreme 342K times last year and spent an estimated £173K. One brand takes every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
2.5%
Market size, estimated
£173Ka year
Top search term
bop it217K searches a year

02 · Price

A sale here is worth £20.64.

Listings sell for £20.64 on average, from £9.01 to £37.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At £20.64 that is £62K to £83K a year per listing.

Average price
£20.64inside the $15 to $100 sweet spot
Price range
£9.01–£37.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
£62K–£83K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Electronic Toys. It carries 7,312 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#281in Electronic Toys
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,312per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bop It Extreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Hasbro Gaming100%
  • Open — no brand owns it (0%)

Demand

Bop It Extreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 9.8× · 8 of 12 months tracked

Search terms

Top Bop It Extreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bop it217K/yr
  • bop it game for kids50K/yr
  • bop it extreme27K/yr
  • bopit game10K/yr
  • bop it game9K/yr
  • bopit9K/yr
  • bob it4K/yr
  • bop3K/yr
  • bop-it8K/yr
  • bop it classic3K/yr

Reviews and returns

What reviews say buyers love and hate about Bop It Extreme

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.07

Was a bit expensive

Quite expensive for what it is

Noise Level8%+0.25

It is also very loud

Love

Fun/Entertainment Experience62%−0.18

Great fun

Fun toy

Very entertaining

Value For Money8%−0.07

great value for money

Great value for money for such a fun toy

Great game, easy to use good value for money

Quality-Overall4%+0.72

Great item good quality

It's good-quality and sturdy and it works perfectly

Durability4%+0.72

Good age range & durable

stays in tact

Gifting Purpose3%+0.51

My 9 year old received this as a birthday present and loves it

Return

0.8% Return rate 6% Fixable by listing

Functionality-Overall33%▁▃▂▅█▃
Battery Inclusion16%▁█▅█▁▃
Gifting Purpose13%▁█▅▁▂▅
Defective Material/Parts10%▁▂▁▇▂█
Size-Overall6%▁▁█▁▃█

FAQ

Common Bop It Extreme questions

Answered from the same tracked data.