Boomerang
Boomerang shows beatable incumbent ratings (3.6★), but a small market ($62K/yr) keeps it on the watch list.
Flapen Score
Is Boomerang profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Boomerang is a £62K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 54/100.
Boomerang: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +51.5% over the last 90 days and 5.8% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.
0/100
page quality · 19 products
Top Boomerang products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wooden Boomerang for Kids & Adults - Easy-to-Throw V-Shaped Returning Boomerang | Durable Outdoor Flying Saucer Toy Suitable for Backyard Games Outing Family Fun Beach Play Toy Safe & Sturdy Design
- Price
- £6.23
- Rating
- 3.6/5
- Reviews
- 33
- Age
- 1y ago
Boomerang for Kids - Fun Outdoor Toys for Boys & Girls - Fun & Easy To Use Gifts for Kids 5 6 7 8 9 10 + Year Old Boy Gifts - Best Toys for 5+ Year Old Boys & Summer Birthday Gift Ideas for All Ages
- Price
- £10.68
- Rating
- 4.2/5
- Reviews
- 5,088
- Age
- 3y ago
deAO 5PCS Returning Boomerang for Kids Easy-to-Throw Flying Boomerang Toy
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 841
- Age
- 7y ago
Aerobie Orbiter Boomerang - Assorted Colours
- Price
- £10.74
- Rating
- 4.2/5
- Reviews
- 2,333
- Age
- 24y ago
Foam Boomerang for Kids Fun Easy to Catch Boomerang Outdoor Toy for Boys & Girls Soft Throwing Toy for Indoor & Outdoor Park Play - Fun Kids Gift Birthday Gift Idea Active Outdoor Toy for Ages 6+
- Price
- £10.72
- Rating
- 4.2/5
- Reviews
- 5,088
- Age
- 3y ago
Trending
90-day click momentum
EujRcf 2 Pcs Boomerang Set Easy-to-Throw V-Shaped & Triangle Returning Boomerang Aerodvnamic Flying Disc Wooden Boomerang Set Ideal for Backyard Games Beach Park and Family Outdoor Entertainment
- Price
- £7.20
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
WNXBFO 2 Pcs Wooden Boomerang Set Aerodynamic Flying Disc Outdoor Sports Gear Professional Flying Toy for Recreation Backyard Games Outing Family Fun Beach Play Toy Safe & Sturdy Design
- Price
- £6.86
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 2mo ago
3Pcs Wooden Boomerang for Kids & Adults Kids Frisbee Beach Games Frisbee for Kids Outdoor Skill Development Screen-Free Entertainment Glow in The Dark Blue and Orange Colours 35-36.6 cm
- Price
- £11.22
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago
AFIODA Returning Wooden Boomerang
- Price
- £4.81
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 6mo ago
Foam Boomerang for Kids Fun Easy to Catch Boomerang Outdoor Toy for Boys & Girls Soft Throwing Toy for Indoor & Outdoor Park Play - Fun Kids Gift Birthday Gift Idea Active Outdoor Toy for Ages 6+
- Price
- £10.72
- Rating
- 4.2/5
- Reviews
- 5,088
- Age
- 3y ago
Newest
by launch dateWNXBFO 2 Pcs Wooden Boomerang Set Aerodynamic Flying Disc Outdoor Sports Gear Professional Flying Toy for Recreation Backyard Games Outing Family Fun Beach Play Toy Safe & Sturdy Design
- Price
- £6.86
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 2mo ago
3Pcs Wooden Boomerang for Kids & Adults Kids Frisbee Beach Games Frisbee for Kids Outdoor Skill Development Screen-Free Entertainment Glow in The Dark Blue and Orange Colours 35-36.6 cm
- Price
- £11.22
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago
EujRcf 2 Pcs Boomerang Set Easy-to-Throw V-Shaped & Triangle Returning Boomerang Aerodvnamic Flying Disc Wooden Boomerang Set Ideal for Backyard Games Beach Park and Family Outdoor Entertainment
- Price
- £7.20
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
AFIODA Returning Wooden Boomerang
- Price
- £4.81
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 6mo ago
Wooden Boomerang for Kids & Adults V-Shaped Returning Flying Saucer
- Price
- £10.16
- Rating
- 2.3/5
- Reviews
- 3
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
26
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
22%
- Refresh Sports25%
- deAO16%
- Toumett16%
- Aerobie10%
- Tabanzhe7%
- HEMOTON5%
Boomerang demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.3×
Top Boomerang search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- boomerang88K/yr
- boomerang for kids16K/yr
- boomarang3K/yr
- boomerangs3K/yr
- boomerang for adults4K/yr
What reviews say buyers love and hate about Boomerang
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great toy”
“well made”
“The LED lights are incredibly bright”
“Easy to use”
“can be used reasonable safe indoorsy”
What buyers complain about
87% of reviews“Poor quality, waste of money, stopped working for no reason, changed battery, still does not work, only used it on one occasion with no problems,”
“Bit Expensive”
“Flimsy, broke very quickly”
“A. Cheep and nasty dont fly”
“Small”
Boomerang return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Boomerang questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
