Boomerang
MaybeThe products selling today average only 3.6★. But shoppers spend only $62K a year here, so Boomerang is a Maybe.
- Flapen Score
- 54 / 100Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 4454
- Market size
- £62K/yr114K searches / yr
- 90-day growth
- +51.5%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 26 sellers
Flapen Score
Boomerang against its category
The dotted line is the Toys & Games average. Past it, Boomerang is stronger. Inside it, weaker.
Market
The Boomerang market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boomerang 114K times last year and spent an estimated £62K. The top 5 brands take 74% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- +51.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £62Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- boomerang88K searches a year
02 · Price
A sale here is worth £9.43.
Listings sell for £9.43 on average, from £4.12 to £20.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.43 that is £943 to £2K a year per listing.
- Average price
- £9.43under the $15 to $100 sweet spot
- Price range
- £4.12–£20.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £943–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #11 within Sports Toys & Outdoor. It carries 2,641 reviews at 3.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 17.4%
- Average rank
- #11in Sports Toys & Outdoor
- Average rating
- 3.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,641per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Boomerang products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wooden Boomerang for Kids & Adults - Easy-to-Throw V-Shaped Returning Boomerang | Durable Outdoor Flying Saucer Toy Suitable for Backyard Games Outing Family Fun Beach Play Toy Safe & Sturdy Design
- Price
- £6.23
- Rating
- 3.6/5
- Reviews
- 33
- Age
- 1y ago

Boomerang for Kids - Fun Outdoor Toys for Boys & Girls - Fun & Easy To Use Gifts for Kids 5 6 7 8 9 10 + Year Old Boy Gifts - Best Toys for 5+ Year Old Boys & Summer Birthday Gift Ideas for All Ages
- Price
- £10.68
- Rating
- 4.2/5
- Reviews
- 5,088
- Age
- 3y ago

deAO 5PCS Returning Boomerang for Kids Easy-to-Throw Flying Boomerang Toy
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 841
- Age
- 7y ago

Aerobie Orbiter Boomerang - Assorted Colours
- Price
- £10.74
- Rating
- 4.2/5
- Reviews
- 2,333
- Age
- 24y ago

Foam Boomerang for Kids Fun Easy to Catch Boomerang Outdoor Toy for Boys & Girls Soft Throwing Toy for Indoor & Outdoor Park Play - Fun Kids Gift Birthday Gift Idea Active Outdoor Toy for Ages 6+
- Price
- £10.72
- Rating
- 4.2/5
- Reviews
- 5,088
- Age
- 3y ago
Trending
90-day click momentum
EujRcf 2 Pcs Boomerang Set Easy-to-Throw V-Shaped & Triangle Returning Boomerang Aerodvnamic Flying Disc Wooden Boomerang Set Ideal for Backyard Games Beach Park and Family Outdoor Entertainment
- Price
- £7.20
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

WNXBFO 2 Pcs Wooden Boomerang Set Aerodynamic Flying Disc Outdoor Sports Gear Professional Flying Toy for Recreation Backyard Games Outing Family Fun Beach Play Toy Safe & Sturdy Design
- Price
- £6.86
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 2mo ago

3Pcs Wooden Boomerang for Kids & Adults Kids Frisbee Beach Games Frisbee for Kids Outdoor Skill Development Screen-Free Entertainment Glow in The Dark Blue and Orange Colours 35-36.6 cm
- Price
- £11.22
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago

AFIODA Returning Wooden Boomerang
- Price
- £4.81
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 6mo ago

Foam Boomerang for Kids Fun Easy to Catch Boomerang Outdoor Toy for Boys & Girls Soft Throwing Toy for Indoor & Outdoor Park Play - Fun Kids Gift Birthday Gift Idea Active Outdoor Toy for Ages 6+
- Price
- £10.72
- Rating
- 4.2/5
- Reviews
- 5,088
- Age
- 3y ago
Newest
by launch date
WNXBFO 2 Pcs Wooden Boomerang Set Aerodynamic Flying Disc Outdoor Sports Gear Professional Flying Toy for Recreation Backyard Games Outing Family Fun Beach Play Toy Safe & Sturdy Design
- Price
- £6.86
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 2mo ago

3Pcs Wooden Boomerang for Kids & Adults Kids Frisbee Beach Games Frisbee for Kids Outdoor Skill Development Screen-Free Entertainment Glow in The Dark Blue and Orange Colours 35-36.6 cm
- Price
- £11.22
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago

EujRcf 2 Pcs Boomerang Set Easy-to-Throw V-Shaped & Triangle Returning Boomerang Aerodvnamic Flying Disc Wooden Boomerang Set Ideal for Backyard Games Beach Park and Family Outdoor Entertainment
- Price
- £7.20
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

AFIODA Returning Wooden Boomerang
- Price
- £4.81
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 6mo ago

Wooden Boomerang for Kids & Adults V-Shaped Returning Flying Saucer
- Price
- £10.16
- Rating
- 2.3/5
- Reviews
- 3
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
26
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
22%
- Refresh Sports25%
- deAO16%
- Toumett16%
- Aerobie10%
- Tabanzhe7%
- HEMOTON5%
Demand
Boomerang search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Boomerang search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boomerang88K/yr
- boomerang for kids16K/yr
- boomarang3K/yr
- boomerangs3K/yr
- boomerang for adults4K/yr
Reviews and returns
What reviews say buyers love and hate about Boomerang
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality, waste of money, stopped working for no reason, changed battery, still does not work, only used it on one occasion with no problems,
Absolute rubbish
Not the best quality
Bit Expensive
Not worth it
Cost
Flimsy, broke very quickly
But flimsy
Flimsy
A. Cheep and nasty dont fly
The lights are not working
Small
Smaller than expected
Love
Great toy
Great fun with the kids
Good fun
well made
Good quality
this is a quality item that I recommend
The LED lights are incredibly bright
This one does seem a lot brighter than others weve had
Awesome and a lot of fun especially after dark when you can see the full effect of the LED lights on it
Easy to use
Easy to throw
Overall, its a simple
can be used reasonable safe indoorsy
Nice and soft so can be used indoors and outdoors
Ok for indoors in the dark
Return
1.2% Return rate 8% Fixable by listing
Poor quality, waste of money, stopped working for no reason, changed battery, still does not work, only used it on one occasion with no problems,
Absolute rubbish
Not the best quality
A. Cheep and nasty dont fly
The lights are not working
Bit Expensive
Not worth it
Cost
Flimsy, broke very quickly
But flimsy
Flimsy
two broke on first day out
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boomerang questions
Answered from the same tracked data.









