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Boomerang

Maybe

The products selling today average only 3.6★. But shoppers spend an estimated $62K a year here, so Boomerang is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£62K/yr114K searches / yr
90-day growth
+51.5%search demand this quarter
Competition
61%top-5 click share · 15 brands · 26 sellers

Flapen Score

Boomerang against its category

The dotted line is the Toys & Games average. Past it, Boomerang is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boomerang market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boomerang 114K times last year and spent an estimated £62K. The top 5 brands take 74% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+51.5%
Conversion, latest week
5.8%
Market size, estimated
£62Ka year
Peak month
July2.3× the quietest month
Top search term
boomerang88K searches a year

02 · Price

A sale here is worth £9.43.

Listings sell for £9.43 on average, from £4.12 to £20.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.43 that is £943 to £2K a year per listing.

Average price
£9.43under the $15 to $100 sweet spot
Price range
£4.12–£20.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£943–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #11 within Sports Toys & Outdoor. It carries 2,641 reviews at 3.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
17.4%
Average rank
#11in Sports Toys & Outdoor
Average rating
3.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,641per listing
Listings tracked
19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Boomerang products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

26

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

22%

  • Refresh Sports25%
  • deAO16%
  • Toumett16%
  • Aerobie10%
  • Tabanzhe7%
  • HEMOTON5%

Demand

Boomerang search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Boomerang search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • boomerang88K/yr
  • boomerang for kids16K/yr
  • boomarang3K/yr
  • boomerangs3K/yr
  • boomerang for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Boomerang

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“Poor quality, waste of money, stopped working for no reason, changed battery, still does not work, only used it on one occasion with no problems,”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Boomerang questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data