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Boomerang

Maybe

The products selling today average only 3.6★. But shoppers spend only $62K a year here, so Boomerang is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£62K/yr114K searches / yr
90-day growth
+51.5%search demand this quarter
Competition
61%top-5 click share · 15 brands · 26 sellers

Flapen Score

Boomerang against its category

The dotted line is the Toys & Games average. Past it, Boomerang is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boomerang market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boomerang 114K times last year and spent an estimated £62K. The top 5 brands take 74% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+51.5%
Conversion, latest week
5.8%
Market size, estimated
£62Ka year
Peak month
July2.3× the quietest month
Top search term
boomerang88K searches a year

02 · Price

A sale here is worth £9.43.

Listings sell for £9.43 on average, from £4.12 to £20.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.43 that is £943 to £2K a year per listing.

Average price
£9.43under the $15 to $100 sweet spot
Price range
£4.12–£20.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£943–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #11 within Sports Toys & Outdoor. It carries 2,641 reviews at 3.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
17.4%
Average rank
#11in Sports Toys & Outdoor
Average rating
3.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,641per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Boomerang products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

26

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Refresh Sports25%
  • deAO16%
  • Toumett16%
  • Aerobie10%
  • Tabanzhe7%
  • HEMOTON5%

Demand

Boomerang search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Boomerang search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boomerang88K/yr
  • boomerang for kids16K/yr
  • boomarang3K/yr
  • boomerangs3K/yr
  • boomerang for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Boomerang

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.09

Poor quality, waste of money, stopped working for no reason, changed battery, still does not work, only used it on one occasion with no problems,

Absolute rubbish

Not the best quality

Value For Money15%−0.13

Bit Expensive

Not worth it

Cost

Strength14%−0.14

Flimsy, broke very quickly

But flimsy

Flimsy

Functionality-Overall10%−0.11

A. Cheep and nasty dont fly

The lights are not working

Size-Overall10%+0.23

Small

Smaller than expected

Love

Fun/Entertainment Experience36%+3.23

Great toy

Great fun with the kids

Good fun

Quality-Overall11%−0.09

well made

Good quality

this is a quality item that I recommend

Brightness/Shine/Glow6%+0.52

The LED lights are incredibly bright

This one does seem a lot brighter than others weve had

Awesome and a lot of fun especially after dark when you can see the full effect of the LED lights on it

Ease Of Use5%+0.41

Easy to use

Easy to throw

Overall, its a simple

Suitable For Indoor5%−0.05

can be used reasonable safe indoorsy

Nice and soft so can be used indoors and outdoors

Ok for indoors in the dark

Return

1.2% Return rate 8% Fixable by listing

Quality-Overall22%▃▃█▃▃▄

Poor quality, waste of money, stopped working for no reason, changed battery, still does not work, only used it on one occasion with no problems,

Absolute rubbish

Not the best quality

Functionality-Overall18%▄▄▃█▃█

A. Cheep and nasty dont fly

The lights are not working

Value For Money14%▆▅▁█▃▅

Bit Expensive

Not worth it

Cost

Strength9%▁▁▇██▅

Flimsy, broke very quickly

But flimsy

Flimsy

Durability5%▁▁▁█▅▅

two broke on first day out

FAQ

Common Boomerang questions

Answered from the same tracked data.