Bluey Toys
Bluey Toys shows low returns (0.6%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Flapen Score
Is Bluey Toys profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bluey Toys is a £735K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Bluey Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.0% over the last 90 days and 3.3% of searches end in a purchase.
£735K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 60 products
Top Bluey Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured
- Price
- £8.91
- Rating
- 4.8/5
- Reviews
- 22,635
- Age
- 2mo ago
Bluey Boys Childrens Shortie Summer Pyjamas featuring and Bingo Blue Age 2-3 Years
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago
Bluey Heeler Family Home Play Set: 1 Official Collectable Action Figure Large Playhouse Playset 4 Rooms Furniture Accessories and Pull Down Patio
- Price
- £21.06
- Rating
- 4.7/5
- Reviews
- 11,408
- Age
- 6y ago
Bluey Special Effects Soft Toy Interactive Talking Plush 13
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 2,055
- Age
- 4y ago
Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 3y ago
Trending
90-day click momentumBluey Boys Childrens Shortie Summer Pyjamas featuring and Bingo Blue Age 2-3 Years
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago
Bluey Pyjamas Bingo Short Sleeve Boys Pyjamas Summer Short Pjs For Boys Summer Pjs Blue 3-4 Years
- Price
- £9.47
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 1y ago
Bluey Pyjamas | Button Up Girls Pyjamas | Summer Short Pjs For Girls | Pink | 18-24 Months
- Price
- £13.14
- Rating
- 4.9/5
- Reviews
- 38
- Age
- 1y ago
Bluey Pyjamas Bingo Short Sleeve Girls Pyjamas Summer Short Pjs For Girls Purple 18-24 Months
- Price
- £8.49
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1y ago
Bluey Girls Pyjama Nightwear Set Bedtime Hugs Multicoloured Age 18-24 Months
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 3y ago
Newest
by launch dateBluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured
- Price
- £8.91
- Rating
- 4.8/5
- Reviews
- 22,635
- Age
- 2mo ago
Bluey Kids Boys Pyjama Set Snooze Mode Design featuring and Bingo Dogs Sizes 18 Months -5 Years (UK Age 4 Years 5 Years)
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 8mo ago
Bluey Kids Boys Pyjama Set Snooze Mode Design featuring and Bingo Dogs Sizes 18 Months -5 Years (UK Age 3 Years 4 Years)
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 8mo ago
Bluey Pyjamas Bingo Short Sleeve Boys Pyjamas Summer Short Pjs For Boys Summer Pjs Blue 3-4 Years
- Price
- £9.47
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 1y ago
Bluey Pyjamas Bingo Short Sleeve Girls Pyjamas Summer Short Pjs For Girls Purple 18-24 Months
- Price
- £8.49
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
12 falling
Sellers
195
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
27%
Top 20: 64%
Open market
5%
- Bluey73%
- VTech9%
- CRAYOLA5%
- Booghe4%
- TY2%
- LEGO2%
- Open — no brand owns it (6 brands, 5%)
Bluey Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top Bluey Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bluey toys1.3M/yr
- bluey figures146K/yr
- bluey toy60K/yr
- bluey gifts35K/yr
- bluey toys for 2 year olds38K/yr
- bluey figures set27K/yr
- bluey characters20K/yr
- bluey gifts for girls18K/yr
- bluey and bingo13K/yr
- bluey gift10K/yr
What reviews say buyers love and hate about Bluey Toys
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Fun for kids”
“Good quality and arrived on time”
“It's colourful and well made easy to put together”
“Good price”
“Very gift choice”
What buyers complain about
76% of reviews“its really big also”
“Absolute rubbish”
“Its a boring toy”
“Price could be better”
“shame it wasnt durable enough”
Bluey Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
