Bluey Toys

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £735K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-14.0%

Conversion, latest week

3.3%

Market size, estimated

£735Ka year

Peak month

December4.6× the quietest month

Top search term

bluey toys1.3M searches a year

Listings sell for £13.02 on average, from £2.96 to £33.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £13.02 that is £7K to £10K a year per listing.

Average price

£13.02under the $15 to $100 sweet spot

Price range

£2.96–£33.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

£7K–£10K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #166 within Arts & Crafts. It carries 1,435 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

95%

Out of stock, average day

3.1%

Average rank

#166in Arts & Crafts

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,435per listing

Listings tracked

60

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months