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Bluey Puzzle

Fail

The top 5 brands take 100% of clicks, so Bluey Puzzle is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£19K/yr41K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
78%top-5 click share · 2 brands · 55 sellers

Flapen Score

Bluey Puzzle against its category

The dotted line is the Toys & Games average. Past it, Bluey Puzzle is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Puzzle 41K times last year and spent an estimated £19K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
7.9%
Market size, estimated
£19Ka year
Top search term
bluey puzzle22K searches a year

02 · Price

A sale here is worth £5.88.

Listings sell for £5.88 on average, from £4.15 to £10.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.88 that is £1K to £3K a year per listing.

Average price
£5.88under the $15 to $100 sweet spot
Price range
£4.15–£10.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #490 within Jigsaws & Puzzles. It carries 590 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#490in Jigsaws & Puzzles
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
590per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bluey Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Ravensburger89%
  • Clementoni11%

Demand

Bluey Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Bluey Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey puzzle22K/yr
  • bluey jigsaw11K/yr
  • bluey puzzle age 35K/yr
  • bluey jigsaw age 33K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Puzzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.07

Too small

This was so tiny

a little small

Fun/Entertainment Experience14%−0.04

Not very interactive

Value For Money7%+0.68

Not worth it

Adhesion/Stickiness7%−0.02

Tiny and the stickers are peeling off and misaligned in the first place

Functionality-Overall7%−0.01

The interactive part feels a bit forces and pointless though

Love

Value For Money26%+0.68

Worth the money

Good value for money

Excellent price

Quality-Overall19%−0.06

Reasonably good quality card jigsaw

Quality jigsaws

Good quality

Gifting Purpose18%+2.54

Great gift

Lovely product, great gift for anyone who loves Bluey

Great present loved by toddler

Fun/Entertainment Experience17%−0.04

Beautiful little toy

Great puzzle happy with purchase

good fun

Color9%+1.12

who loves Bluey

my 3 year old granddaughter loved it almost as much as she loves Blue

My 3 year old granddaughter loves bluey

Return

0.3% Return rate 41% Fixable by listing

Size-Overall31%▁▅█▃▁█

Too small

This was so tiny

a little small

Gifting Purpose25%▅▃▁▁█▁
Defective Material/Parts13%█▁▁▅▁▁
Advertised Vs Actual Product9%▁▁▁█▁▁

that what is not the description says

Assembly/Installation6%▁▁▁█▁▁

FAQ

Common Bluey Puzzle questions

Answered from the same tracked data.