Bluey Plush
FailThe top 5 brands take 100% of clicks, so Bluey Plush is a Fail.
- Flapen Score
- 37 / 100Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 4437
- Market size
- £52K/yr104K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 54%top-5 click share · 5 brands · 71 sellers
Flapen Score
Bluey Plush against its category
The dotted line is the Toys & Games average. Past it, Bluey Plush is stronger. Inside it, weaker.
Market
The Bluey Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluey Plush 104K times last year and spent an estimated £52K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £52Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- bluey plush29K searches a year
02 · Price
A sale here is worth £13.43.
Listings sell for £13.43 on average, from £7.82 to £20.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.43 that is £1K to £3K a year per listing.
- Average price
- £13.43under the $15 to $100 sweet spot
- Price range
- £7.82–£20.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #747 within Dolls & Accessories. It carries 963 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 91%
- Out of stock, average day
- 2.1%
- Average rank
- #747in Dolls & Accessories
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 963per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Bluey Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TY Bluey Beanie Babies Set of 2 Bluey and Bingo 17CM Soft Plush Toy for Kids Collectible Cuddly Plushies Soft Play Toy for Boys and Girls
- Price
- £12.52
- Rating
- 4.7/5
- Reviews
- 196
- Age
- 1y ago

Bluey Special Effects Soft Toy Interactive Talking Plush 13
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 2,055
- Age
- 4y ago

Bluey Bingo Large 30cm Talking Sounds Plush: Official Collectable Character Cuddly Jumbo Soft Toy
- Price
- £10.30
- Rating
- 4.7/5
- Reviews
- 2,055
- Age
- 4y ago

BlueY Giochi Preziosi Soft Plush Approximately 20 cm Tall with Details Just Like in the Cartoon for Children from 3 Years
- Price
- £12.99
- Rating
- 4.3/5
- Reviews
- 1,863
- Age
- 4y ago

TY Bluey Beanie & Bouncer 2-Piece Gift Set 17cm Soft Plush Toy Teddy & 7cm Bouncy Ball Plush Collectible Stuffed Cuddly Toy Gift for Kids
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 645
- Age
- 11mo ago
Trending
90-day click momentum
Bluey Pyjamas Boys | 2 Pack Pyjamas For Kids | Boys Pyjama Sets Two Pack | Blue | 18-24 Months
- Price
- £20.94
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 2y ago

TY Bluey Bingo Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display
- Price
- £15.02
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Bluey Pyjamas Bingo Short Sleeve Girls Pyjamas Summer Short Pjs For Girls Purple 18-24 Months
- Price
- £8.49
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1y ago

Bluey Girls Slippers Pink Toddler & Kids Indoor House Shoes with Strap Faux Fur Lining & Anti-Slip Sole Kids Character Slippers UK Shoe Sizes 512 (11)
- Price
- £13.71
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1y ago

Bluey Onesie | Boys Onesie With 3D Ears | Fleece Onesies For Boys | Blue 6-7 Years
- Price
- £17.70
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago
Newest
by launch date
TY Bluey Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display
- Price
- £15.03
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 7mo ago

TY Bluey Bingo Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display
- Price
- £15.02
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Bluey Kids Boys Pyjama Set Snooze Mode Design featuring and Bingo Dogs Sizes 18 Months -5 Years (UK Age 4 Years 5 Years)
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 8mo ago

Bluey Plush Gift Set - Official Licensed Plushy & Bingo Socks Kids One Size Soft Cotton - Bluey Gifts for Girls and Boys Cuddly Toy Birthday Presents for 3+ Year Olds Blue
- Price
- £10.84
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 10mo ago

TY Bluey Beanie & Bouncer 2-Piece Gift Set 17cm Soft Plush Toy Teddy & 7cm Bouncy Ball Plush Collectible Stuffed Cuddly Toy Gift for Kids
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 645
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
0%
- Bluey53%
- TY38%
- BEAMS INTERNATIONAL4%
- Ainvliya4%
- Squishmallows1%
Demand
Bluey Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Bluey Plush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bluey plush29K/yr
- bluey teddy28K/yr
- bluey soft toy12K/yr
- bingo plush4K/yr
- bluey plush toy7K/yr
- bluey and bingo plush toys7K/yr
- bluey squishmallow8K/yr
- bluey cuddly toy4K/yr
- bluey teddy bear4K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt work
Don't work after a while don't buy
Not working
granddaughter got bored after 10 mins
I was expecting this to be more interactive
a bit small
Was surprised how small they were
Tiny in size
It has a rubber sucker on the top that is certainly not suitable for a young child
had to be substitute present
Love
Good value and quality arrived quickly
Cute product
Good quality
worth it
good value for money
Good price
But colours good
Fabulous Bluey
Very cute nice size bright colours & talks clear
Soft toys
Good toy
Interactive
Good size
Really nice and good size for a baby
Great size and soft for my boys
Return
1.3% Return rate 18% Fixable by listing
Didnt work
Don't work after a while don't buy
Not working
a bit small
Was surprised how small they were
Tiny in size
Not great quality
Not the best quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Plush questions
Answered from the same tracked data.









