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Bluey Plush

Fail

The top 5 brands take 100% of clicks, so Bluey Plush is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£52K/yr104K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
54%top-5 click share · 5 brands · 71 sellers

Flapen Score

Bluey Plush against its category

The dotted line is the Toys & Games average. Past it, Bluey Plush is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Plush 104K times last year and spent an estimated £52K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
3.7%
Market size, estimated
£52Ka year
Peak month
December5.9× the quietest month
Top search term
bluey plush29K searches a year

02 · Price

A sale here is worth £13.43.

Listings sell for £13.43 on average, from £7.82 to £20.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.43 that is £1K to £3K a year per listing.

Average price
£13.43under the $15 to $100 sweet spot
Price range
£7.82–£20.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #747 within Dolls & Accessories. It carries 963 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
91%
Out of stock, average day
2.1%
Average rank
#747in Dolls & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
963per listing
Listings tracked
23

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bluey Plush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

71

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 97%

Open market

0%

  • Bluey53%
  • TY38%
  • BEAMS INTERNATIONAL4%
  • Ainvliya4%
  • Squishmallows1%

Demand

Bluey Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Bluey Plush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bluey plush29K/yr
  • bluey teddy28K/yr
  • bluey soft toy12K/yr
  • bingo plush4K/yr
  • bluey plush toy7K/yr
  • bluey and bingo plush toys7K/yr
  • bluey squishmallow8K/yr
  • bluey cuddly toy4K/yr
  • bluey teddy bear4K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Plush

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Functionality-Overall”
1.3%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bluey Plush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data