Bluey Plush
brand-locked demand (top 5 brands take 100% of clicks) — Bluey Plush doesn't clear our bar today.
Flapen Score
Is Bluey Plush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bluey Plush is a £52K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Bluey Plush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.6% over the last 90 days and 3.7% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top Bluey Plush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TY Bluey Beanie Babies Set of 2 Bluey and Bingo 17CM Soft Plush Toy for Kids Collectible Cuddly Plushies Soft Play Toy for Boys and Girls
- Price
- £12.52
- Rating
- 4.7/5
- Reviews
- 196
- Age
- 1y ago
Bluey Special Effects Soft Toy Interactive Talking Plush 13
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 2,055
- Age
- 4y ago
Bluey Bingo Large 30cm Talking Sounds Plush: Official Collectable Character Cuddly Jumbo Soft Toy
- Price
- £10.30
- Rating
- 4.7/5
- Reviews
- 2,055
- Age
- 4y ago
BlueY Giochi Preziosi Soft Plush Approximately 20 cm Tall with Details Just Like in the Cartoon for Children from 3 Years
- Price
- £12.99
- Rating
- 4.3/5
- Reviews
- 1,863
- Age
- 4y ago
TY Bluey Beanie & Bouncer 2-Piece Gift Set 17cm Soft Plush Toy Teddy & 7cm Bouncy Ball Plush Collectible Stuffed Cuddly Toy Gift for Kids
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 645
- Age
- 11mo ago
Trending
90-day click momentum
Bluey Pyjamas Boys | 2 Pack Pyjamas For Kids | Boys Pyjama Sets Two Pack | Blue | 18-24 Months
- Price
- £20.94
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 2y ago
TY Bluey Bingo Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display
- Price
- £15.02
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Bluey Pyjamas Bingo Short Sleeve Girls Pyjamas Summer Short Pjs For Girls Purple 18-24 Months
- Price
- £8.49
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1y ago
Bluey Girls Slippers Pink Toddler & Kids Indoor House Shoes with Strap Faux Fur Lining & Anti-Slip Sole Kids Character Slippers UK Shoe Sizes 512 (11)
- Price
- £13.71
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1y ago
Bluey Onesie | Boys Onesie With 3D Ears | Fleece Onesies For Boys | Blue 6-7 Years
- Price
- £17.70
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago
Newest
by launch date
TY Bluey Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display
- Price
- £15.03
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 7mo ago
TY Bluey Bingo Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display
- Price
- £15.02
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Bluey Kids Boys Pyjama Set Snooze Mode Design featuring and Bingo Dogs Sizes 18 Months -5 Years (UK Age 4 Years 5 Years)
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 8mo ago
Bluey Plush Gift Set - Official Licensed Plushy & Bingo Socks Kids One Size Soft Cotton - Bluey Gifts for Girls and Boys Cuddly Toy Birthday Presents for 3+ Year Olds Blue
- Price
- £10.84
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 10mo ago
TY Bluey Beanie & Bouncer 2-Piece Gift Set 17cm Soft Plush Toy Teddy & 7cm Bouncy Ball Plush Collectible Stuffed Cuddly Toy Gift for Kids
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 645
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
0%
- Bluey53%
- TY38%
- BEAMS INTERNATIONAL4%
- Ainvliya4%
- Squishmallows1%
Bluey Plush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Top Bluey Plush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bluey plush29K/yr
- bluey teddy28K/yr
- bluey soft toy12K/yr
- bingo plush4K/yr
- bluey plush toy7K/yr
- bluey and bingo plush toys7K/yr
- bluey squishmallow8K/yr
- bluey cuddly toy4K/yr
- bluey teddy bear4K/yr
What reviews say buyers love and hate about Bluey Plush
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Good value and quality arrived quickly”
“worth it”
“But colours good”
“Soft toys”
“Good size”
What buyers complain about
87% of reviews“Didnt work”
“granddaughter got bored after 10 mins”
“a bit small”
“It has a rubber sucker on the top that is certainly not suitable for a young child”
“had to be substitute present”
Bluey Plush return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Plush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
