Is bluey plush profitable to sell on Amazon United Kingdom?

The niche generates £52K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (37/100).

How competitive is the bluey plush niche?

5 brands and 71 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bluey plush?

Top complaints mined from reviews: Functionality-Overall, Fun/Entertainment Experience, Size-Overall. The return rate is 1.3%.

When does demand for bluey plush peak?

Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.

What does it cost to enter the bluey plush niche?

Listings span £7.82–£20.94; the average listing price is £13.43 (sweet spot $15–$100). The average incumbent carries 963 reviews — the moat a new listing must climb.

bluey plush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good963.3

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.43

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£7.82–£20.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£52K

£52K/yr · 104K searches

Growth

Bad-27.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, bluey plush is a £52K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

bluey plush market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £54K–£67K; units × avg price
Conversion rate: 3.7%
Avg BSR: #747
Page quality: 0%
Prime: 91%
Sponsored: 83%
Out of stock: 2.1%
Avg brand age: 34 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

Bluey53%
TY38%
BEAMS INTERNATIONAL4%
Ainvliya4%
Squishmallows1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Open Trend

Top bluey plush search terms

bluey plush29K/yr -25.3%2.5% conv.
bluey teddy28K/yr -20.8%3.9% conv.
bluey soft toy12K/yr -30.4%5.2% conv.
bingo plush4K/yr -25.5%4.4% conv.
bluey plush toy7K/yr -24.2%4.3% conv.
bluey and bingo plush toys7K/yr -50.9%4.1% conv.
bluey squishmallow8K/yr -47.7%0.9% conv.
bluey cuddly toy4K/yr -10.6%4.9% conv.
bluey teddy bear4K/yr -39.1%4.5% conv.

All search terms

Top bluey plush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TY Bluey Beanie Babies Set of 2 Bluey and Bingo 17CM Soft Plush Toy for Kids Collectible Cuddly Plushies Soft Play Toy for Boys and Girls

TY£12.524.7★196 rev

Bluey Special Effects Soft Toy Interactive Talking Plush 13

Bluey£10.514.7★2,055 rev

Bluey Bingo Large 30cm Talking Sounds Plush: Official Collectable Character Cuddly Jumbo Soft Toy

Bluey£10.304.7★2,055 rev

BlueY Giochi Preziosi Soft Plush Approximately 20 cm Tall with Details Just Like in the Cartoon for Children from 3 Years

Bluey£12.994.3★1,863 rev

TY Bluey Beanie & Bouncer 2-Piece Gift Set 17cm Soft Plush Toy Teddy & 7cm Bouncy Ball Plush Collectible Stuffed Cuddly Toy Gift for Kids

TY£13.314.7★645 rev

Newest

by launch date

TY Bluey Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display

TY£15.033 rev

7mo ago

TY Bluey Bingo Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display

TY£15.022 rev

7mo ago

Bluey Kids Boys Pyjama Set Snooze Mode Design featuring and Bingo Dogs Sizes 18 Months -5 Years (UK Age 4 Years 5 Years)

Bluey£9.9923 rev

8mo ago

Bluey Plush Gift Set - Official Licensed Plushy & Bingo Socks Kids One Size Soft Cotton - Bluey Gifts for Girls and Boys Cuddly Toy Birthday Presents for 3+ Year Olds Blue

BEAMS INTERNATIONAL£10.8413 rev

10mo ago

TY Bluey Beanie & Bouncer 2-Piece Gift Set 17cm Soft Plush Toy Teddy & 7cm Bouncy Ball Plush Collectible Stuffed Cuddly Toy Gift for Kids

TY£13.31645 rev

11mo ago

What buyers say about bluey plush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good value and quality arrived quickly”

Value For Money19%

“worth it”

Color13%

“But colours good”

Fun/Entertainment Experience10%

“Soft toys”

Size-Overall10%

“Good size”

Soft Feel9%

“very soft”

Gifting Purpose7%

“Cute gift”

Weight Light1%

“They have a nice little weight to them”

Educational-Overall1%

“Educational”

Grip1%

“Sift and perfect for little hands”

What buyers complain about

Functionality-Overall29%

“Didnt work”

Fun/Entertainment Experience13%

“granddaughter got bored after 10 mins”

Size-Overall10%

“a bit small”

Rubber Quality7%

“It has a rubber sucker on the top that is certainly not suitable for a young child”

Gifting Purpose7%

“had to be substitute present”

Value For Money7%

“Poor value for money”

Audio Quality6%

“still didn't work no sound at all very poor”

Stitch/Finish/Polish3%

“The stitching came apart after a few days”

Quality-Overall3%

“Not great quality”

Battery Life2%

“Make sure to check it works as change batteries twice”

Top return reasons

Functionality-Overall18%

Size-Overall15%

Battery Inclusion13%

Defective Material/Parts11%

Quality-Overall8%

Audio Quality6%

Battery Life4%

Value For Money4%

Gifting Purpose3%

Touch/Button Controls3%

Common questions

Is bluey plush profitable to sell on Amazon United Kingdom?: The niche generates £52K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (37/100).
How competitive is the bluey plush niche?: 5 brands and 71 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bluey plush?: Top complaints mined from reviews: Functionality-Overall, Fun/Entertainment Experience, Size-Overall. The return rate is 1.3%.
When does demand for bluey plush peak?: Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
What does it cost to enter the bluey plush niche?: Listings span £7.82–£20.94; the average listing price is £13.43 (sweet spot $15–$100). The average incumbent carries 963 reviews — the moat a new listing must climb.