Bluey Lego

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £373K a year.

Searches, last 12 months

347K

Growth, 90 days vs prior 90

+10.4%

Conversion, latest week

5.6%

Market size, estimated

£373Ka year

Peak month

December5.0× the quietest month

Top search term

bluey lego180K searches a year

Listings sell for £19.09 on average, from £5.77 to £48.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £19.09 that is £19K to £24K a year per listing.

Average price

£19.09inside the $15 to $100 sweet spot

Price range

£5.77–£48.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

£19K–£24K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #460 within Building & Construction Toys. It carries 782 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#460in Building & Construction Toys

Average rating

4.69 starsAmazon United Kingdom average 4.36 stars

Average reviews

782per listing

Listings tracked

17

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months