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Bluey House

Fail

The top 5 brands take 100% of clicks, so Bluey House is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£125K/yr192K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
72%top-5 click share · 4 brands · 109 sellers

Flapen Score

Bluey House against its category

The dotted line is the Toys & Games average. Past it, Bluey House is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey House 192K times last year and spent an estimated £125K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
2.3%
Market size, estimated
£125Ka year
Top search term
bluey house85K searches a year

02 · Price

A sale here is worth £27.94.

Listings sell for £27.94 on average, from £7.52 to £74.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £27.94 that is £3K to £7K a year per listing.

Average price
£27.94inside the $15 to $100 sweet spot
Price range
£7.52–£74.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #313 within Play Figures. It carries 4,544 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
4.8%
Average rank
#313in Play Figures
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,544per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bluey House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

109

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Bluey91%
  • VTech5%
  • TILE TOWN2%
  • moose toys2%
  • Open — no brand owns it (0%)

Demand

Bluey House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Bluey House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey house85K/yr
  • bluey playset49K/yr
  • bluey house playset16K/yr
  • bluey set7K/yr
  • bluey playhouse6K/yr
  • bluey play set6K/yr
  • bluey playset house6K/yr
  • bluey playsets5K/yr
  • bluey house playset and figures4K/yr
  • bluey doll house5K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey House

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.05

its really big also

small

was not as big as I thought

Strength14%−0.04

It's rather fragile

Gifting Purpose14%−0.04

Damaged box its a gift

Advertised Vs Actual Product7%−0.02

Misleading

Audio Quality7%−0.02

sounds/music to short

Love

Fun/Entertainment Experience26%+0.94

Fantastic toy

Great fun

Great set of toys

Value For Money19%+2.09

Good value for money

Very good purchase for the money

Good value

Quality-Overall13%+0.42

Strong good quality toy

Good quality

Build Quality: Its sturdy enough to survive enthusiastic play

Color9%+0.65

Bluey always fantastic

the colour quality is great

Very colourful and durable toy

Durability6%+0.38

Very colourful and durable toy

Very durable and sturdy and overall great value for money

Very durable. survived being dropped down the stairs more than once

Return

0.9% Return rate 29% Fixable by listing

Size-Overall20%▁▁▅▅▃█

its really big also

small

was not as big as I thought

Defective Material/Parts13%▁▃▃█▆▁
Value For Money13%▁█▇▆▁▁
Product Condition11%▁▁█▁▁█
Gifting Purpose10%▇▁▁▁█▁

Damaged box its a gift

FAQ

Common Bluey House questions

Answered from the same tracked data.