Bluey House
FailThe top 5 brands take 100% of clicks, so Bluey House is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £125K/yr192K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 109 sellers
Flapen Score
Bluey House against its category
The dotted line is the Toys & Games average. Past it, Bluey House is stronger. Inside it, weaker.
Market
The Bluey House market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluey House 192K times last year and spent an estimated £125K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £125Ka year
- Top search term
- bluey house85K searches a year
02 · Price
A sale here is worth £27.94.
Listings sell for £27.94 on average, from £7.52 to £74.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £27.94 that is £3K to £7K a year per listing.
- Average price
- £27.94inside the $15 to $100 sweet spot
- Price range
- £7.52–£74.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #313 within Play Figures. It carries 4,544 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 92%
- Out of stock, average day
- 4.8%
- Average rank
- #313in Play Figures
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,544per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Bluey House products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bluey Heeler Family Home Play Set: 1 Official Collectable Action Figure Large Playhouse Playset 4 Rooms Furniture Accessories and Pull Down Patio
- Price
- £21.06
- Rating
- 4.7/5
- Reviews
- 11,408
- Age
- 6y ago

Bluey Mini Home Playset Compact House Playset With Carry Handle Three Different Rooms Kitchen Bedroom and Bathroom Includes Figure With 5 Play Pieces
- Price
- £13.45
- Rating
- 4.6/5
- Reviews
- 1,347
- Age
- 2y ago

Bluey Supermarket Playset 3 Different Levels With Exclusive Bluey and Bingo Figures. Includes Working Escalator 24 Sounds and 15+ Play Pieces Plus Fun Intercom Over 40cm (15) Tall.
- Price
- £33.05
- Rating
- 4.7/5
- Reviews
- 1,117
- Age
- 1y ago

Bluey Celebration Home Help Celebrate Birthday With 11 Play Pieces of Removable Furniture and Accessories Plus 1 Exclusive 2.5 Inch Figure
- Price
- £28.01
- Rating
- 4.7/5
- Reviews
- 11,408
- Age
- 2y ago

Bluey 17348 Bluey Ultimate Lights and Sounds Playhouse with two posable Figures and Accessories Multicolor 13 x 39 x 43.5 cm
- Price
- £57.22
- Rating
- 4.5/5
- Reviews
- 3,877
- Age
- 4y ago
Trending
estimated 90-day click momentum
Bluey Heeler Family Home Play Set: 1 Official Collectable Action Figure Large Playhouse Playset 4 Rooms Furniture Accessories and Pull Down Patio
- Price
- £21.06
- Rating
- 4.7/5
- Reviews
- 11,408
- Age
- 6y ago

Bluey Hit The Road And Her Friends In This Cute Little Vehicle! Ride Along In Grannies Car with Janet This Vehicle Fits One 6-7.6 CM Articulated Janet Figure Inside
- Price
- £7.52
- Rating
- 4.8/5
- Reviews
- 691
- Age
- 1y ago

Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured
- Price
- £8.91
- Rating
- 4.8/5
- Reviews
- 22,635
- Age
- 2mo ago

VTech Toot-Toot Drivers Road Trip Play Set Bluey Playset includes Toy Car Vehicle Tracks for Kids with Lights and Sounds For Toddlers 12 Months 2 3 4+ Years English Version
- Price
- £29.64
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago

Bluey 3-in-1 Transforming Plane Playset Transforms From A Plane To A Resort and a Boat! Opens Up To Expand Out To A 27 Inch/ 70cm Wide Holiday Vacation Resort Playset Over 25 Sounds And Phrases
- Price
- £32.47
- Rating
- 4.7/5
- Reviews
- 1,371
- Age
- 2y ago
Newest
by launch date
Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured
- Price
- £8.91
- Rating
- 4.8/5
- Reviews
- 22,635
- Age
- 2mo ago

Bluey Hit The Road And Her Friends In This Cute Little Vehicle! Ride Along In Grannies Car with Janet This Vehicle Fits One 6-7.6 CM Articulated Janet Figure Inside
- Price
- £7.52
- Rating
- 4.8/5
- Reviews
- 691
- Age
- 1y ago

VTech Toot-Toot Drivers Road Trip Play Set Bluey Playset includes Toy Car Vehicle Tracks for Kids with Lights and Sounds For Toddlers 12 Months 2 3 4+ Years English Version
- Price
- £29.64
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago

Bluey Supermarket Playset 3 Different Levels With Exclusive Bluey and Bingo Figures. Includes Working Escalator 24 Sounds and 15+ Play Pieces Plus Fun Intercom Over 40cm (15) Tall.
- Price
- £33.05
- Rating
- 4.7/5
- Reviews
- 1,117
- Age
- 1y ago

TILE TOWN Bluey Heeler Home and 4WD Vehicle Magnetic Tiles Construction Building Playset + Family Figures Kids 3-5+ New ACTION TILES for Action Play Realistic Builds STEM Creative Toy
- Price
- £24.05
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
109
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Bluey91%
- VTech5%
- TILE TOWN2%
- moose toys2%
- Open — no brand owns it (0%)
Demand
Bluey House search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 7 of 12 months tracked
Search terms
Top Bluey House search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey house85K/yr
- bluey playset49K/yr
- bluey house playset16K/yr
- bluey set7K/yr
- bluey playhouse6K/yr
- bluey play set6K/yr
- bluey playset house6K/yr
- bluey playsets5K/yr
- bluey house playset and figures4K/yr
- bluey doll house5K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey House
We read the reviews and the return reasons for every product selling here.
“its really big also”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey House questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









