bluey game
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good579.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.14avg listing price — sweet spot $15–$100
Price range
Okay£3.97–£20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Market size
Bad£18K£18K/yr · 59K searches
According to Flapen's Amazon United Kingdom niche tracking, bluey game is a £18K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bluey game market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £30K–£41K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
90
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
6%
- Orchard Toys40%
- Bluey31%
- Ravensburger8%
- Winning Moves7%
- TOMY5%
- Asmodee4%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top bluey game search terms
- bluey game29K/yr
- bluey games22K/yr
- bluey board game7K/yr
Top bluey game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluey Scavenger Hunt Board Game Cooperative Play with 4 Exclusive Mini-Figures Learning Toys for 5+ Year Old Fun Toy Token Collecting Game
Bluey£10.154.8★1,405 rev
Orchard Toys Official Bluey Shopping List Matching and Memory Game for children age 3
Orchard Toys£7.144.7★152 rev
Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family
Orchard Toys£9.784.0★1 rev
Official Bluey Fancy Restaurant Matching and Memory Game By Orchard Toys for children age 3
Orchard Toys£6.764.6★24 rev
Bluey Moose Keepy Uppy Game Help Bingo and Chilli Keep the Motorized Balloon in the Air With the Character Paddles For 2-3 players Ages
Bluey£10.444.4★2,436 rev
Newest
by launch date
Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins | Travel Friendly | Ages 6+ - English Version
Hasbro Gaming£16.72154 rev
Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family
Orchard Toys£9.781 rev
Goliath Dont Wake Dad! Bluey Edition - Sneak Past Bandit and Grab a Piece of Pavlova Before He Wakes Up! For 2-6 players
Goliath£20.678 rev
Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue
Moose£11.216 rev
Asmodee | Dobble Bluey | Kids Card Game | Ages 4+ | 2-8 Players | 15 Minutes Playing Time
Asmodee£12.0643 rev
Trending
90-day click momentumGoliath Dont Wake Dad! Bluey Edition - Sneak Past Bandit and Grab a Piece of Pavlova Before He Wakes Up! For 2-6 players
Goliath£20.675.0★
Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family
Orchard Toys£9.784.0★
Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins | Travel Friendly | Ages 6+ - English Version
Hasbro Gaming£16.724.6★
Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue
Moose£11.215.0★
Official Bluey Fancy Restaurant Matching and Memory Game By Orchard Toys for children age 3
Orchard Toys£6.764.6★
What buyers say about bluey game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“Great present choice”
“The bright colors”
“Good value for money”
“Quality toy”
“Easy to use”
“looks a nice sizeable gift for parties”
“Lovely, you can use it as many times as you want once water dries no colour stays so you can do”
“collaborative game”
“sturdy enough for toddlers”
What buyers complain about
“Just isnt well made”
“At first, I thought we had duplicates by mistake, and it caused a bit of confusion when setting up the game”
“No instructions”
“My grandson doesn't play with it often”
“Unfortunately the tip fell off on day two so my granddaughter hasnt been able to use it”
“is very small so we had to use a separate tray”
“quite loud so little ones can hear her easily”
“it made more sense—but it would have been helpful if that was clearer in the description”
Top return reasons
Common questions
- Is bluey game profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the bluey game niche?
- 11 brands and 90 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in bluey game?
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
- When does demand for bluey game peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the bluey game niche?
- Listings span £3.97–£20.67; the average listing price is £10.14 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.