Skip to content

Bluey Game

a small market ($18K/yr) — Bluey Game doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 5Growth 16Conversion 39Competition 33Returns 97Price range 34Avg price 35Brand share 24Review moat 73Quality gap 24
This niche Category average

Is Bluey Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bluey Game is a £18K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Bluey Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.3% over the last 90 days and 3.1% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr4K
Search volume / yr-18.3%59K
Conversion rate3.1%
Avg price£10.14

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers11 · 90
Top-5 product click share65%
Open market9%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement72%
New entrants (1y)4· 1 succeeded
Avg rating4.6★
Avg reviews579

Top Bluey Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£917£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

90

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • Orchard Toys40%
  • Bluey31%
  • Ravensburger8%
  • Winning Moves7%
  • TOMY5%
  • Asmodee4%
  • Open — no brand owns it (5 brands, 6%)

Bluey Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR3.1%Products18Brands11Top 5 Brands91%OOS Rate0.0%Rating4.6★Reviews579Avg BSR#251
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top Bluey Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bluey game29K/yr
  • bluey games22K/yr
  • bluey board game7K/yr

What reviews say buyers love and hate about Bluey Game

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Fun/Entertainment Experience49%

Fun game

Gifting Purpose9%

Great present choice

Color8%

The bright colors

Value For Money8%

Good value for money

Quality-Overall7%

Quality toy

What buyers complain about

70% of reviews
Quality-Overall20%

Just isnt well made

Assembly/Installation10%

At first, I thought we had duplicates by mistake, and it caused a bit of confusion when setting up the game

Instructions/User Manual/Troubleshooting10%

No instructions

Fun/Entertainment Experience10%

My grandson doesn't play with it often

Durability10%

Unfortunately the tip fell off on day two so my granddaughter hasnt been able to use it

Bluey Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
27%
2Gifting Purpose
23%
3Defective Material/Parts
8%
4Advertised Vs Actual Product
5%
5Size-Overall
5%

Common Bluey Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bluey Game 33/100 on Amazon United Kingdom — Skip it. The niche generates £18K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -18.3% over the last 90 days.
Search demand for Bluey Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.5× the quietest.