Bluey Game
FailShoppers spend an estimated $18K a year here, so Bluey Game is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £18K/yr59K searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 90 sellers
Flapen Score
Bluey Game against its category
The dotted line is the Toys & Games average. Past it, Bluey Game is stronger. Inside it, weaker.
Market
The Bluey Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluey Game 59K times last year and spent an estimated £18K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £18Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- bluey game29K searches a year
02 · Price
A sale here is worth £10.14.
Listings sell for £10.14 on average, from £3.97 to £20.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.14 that is £1K to £3K a year per listing.
- Average price
- £10.14under the $15 to $100 sweet spot
- Price range
- £3.97–£20.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Games & Accessories. It carries 579 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #251in Games & Accessories
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 579per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Bluey Game products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bluey Scavenger Hunt Board Game Cooperative Play with 4 Exclusive Mini-Figures Learning Toys for 5+ Year Old Fun Toy Token Collecting Game
- Price
- £10.15
- Rating
- 4.8/5
- Reviews
- 1,405
- Age
- 3y ago

Orchard Toys Official Bluey Shopping List Matching and Memory Game for children age 3
- Price
- £7.14
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago

Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

Official Bluey Fancy Restaurant Matching and Memory Game By Orchard Toys for children age 3
- Price
- £6.76
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago

Bluey Moose Keepy Uppy Game Help Bingo and Chilli Keep the Motorized Balloon in the Air With the Character Paddles For 2-3 players Ages
- Price
- £10.44
- Rating
- 4.4/5
- Reviews
- 2,436
- Age
- 3y ago
Trending
estimated 90-day click momentum
Goliath Dont Wake Dad! Bluey Edition - Sneak Past Bandit and Grab a Piece of Pavlova Before He Wakes Up! For 2-6 players
- Price
- £20.67
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago

Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins | Travel Friendly | Ages 6+ - English Version
- Price
- £16.72
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4mo ago

Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue
- Price
- £11.21
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7mo ago

Official Bluey Fancy Restaurant Matching and Memory Game By Orchard Toys for children age 3
- Price
- £6.76
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins | Travel Friendly | Ages 6+ - English Version
- Price
- £16.72
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4mo ago

Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

Goliath Dont Wake Dad! Bluey Edition - Sneak Past Bandit and Grab a Piece of Pavlova Before He Wakes Up! For 2-6 players
- Price
- £20.67
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago

Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue
- Price
- £11.21
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7mo ago

Asmodee | Dobble Bluey | Kids Card Game | Ages 4+ | 2-8 Players | 15 Minutes Playing Time
- Price
- £12.06
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
90
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
6%
- Orchard Toys40%
- Bluey31%
- Ravensburger8%
- Winning Moves7%
- TOMY5%
- Asmodee4%
- Open — no brand owns it (5 brands, 6%)
Demand
Bluey Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Bluey Game search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey game29K/yr
- bluey games22K/yr
- bluey board game7K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Game
We read the reviews and the return reasons for every product selling here.
“Just isnt well made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Game questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









