Bluey Game
FailShoppers spend only $18K a year here, so Bluey Game is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £18K/yr59K searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 90 sellers
Flapen Score
Bluey Game against its category
The dotted line is the Toys & Games average. Past it, Bluey Game is stronger. Inside it, weaker.
Market
The Bluey Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluey Game 59K times last year and spent an estimated £18K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £18Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- bluey game29K searches a year
02 · Price
A sale here is worth £10.14.
Listings sell for £10.14 on average, from £3.97 to £20.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.14 that is £1K to £3K a year per listing.
- Average price
- £10.14under the $15 to $100 sweet spot
- Price range
- £3.97–£20.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Games & Accessories. It carries 579 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #251in Games & Accessories
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 579per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Bluey Game products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bluey Scavenger Hunt Board Game Cooperative Play with 4 Exclusive Mini-Figures Learning Toys for 5+ Year Old Fun Toy Token Collecting Game
- Price
- £10.15
- Rating
- 4.8/5
- Reviews
- 1,405
- Age
- 3y ago

Orchard Toys Official Bluey Shopping List Matching and Memory Game for children age 3
- Price
- £7.14
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago

Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

Official Bluey Fancy Restaurant Matching and Memory Game By Orchard Toys for children age 3
- Price
- £6.76
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago

Bluey Moose Keepy Uppy Game Help Bingo and Chilli Keep the Motorized Balloon in the Air With the Character Paddles For 2-3 players Ages
- Price
- £10.44
- Rating
- 4.4/5
- Reviews
- 2,436
- Age
- 3y ago
Trending
90-day click momentum
Goliath Dont Wake Dad! Bluey Edition - Sneak Past Bandit and Grab a Piece of Pavlova Before He Wakes Up! For 2-6 players
- Price
- £20.67
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago

Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins | Travel Friendly | Ages 6+ - English Version
- Price
- £16.72
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4mo ago

Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue
- Price
- £11.21
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7mo ago

Official Bluey Fancy Restaurant Matching and Memory Game By Orchard Toys for children age 3
- Price
- £6.76
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins | Travel Friendly | Ages 6+ - English Version
- Price
- £16.72
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4mo ago

Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

Goliath Dont Wake Dad! Bluey Edition - Sneak Past Bandit and Grab a Piece of Pavlova Before He Wakes Up! For 2-6 players
- Price
- £20.67
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago

Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue
- Price
- £11.21
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7mo ago

Asmodee | Dobble Bluey | Kids Card Game | Ages 4+ | 2-8 Players | 15 Minutes Playing Time
- Price
- £12.06
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
90
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
6%
- Orchard Toys40%
- Bluey31%
- Ravensburger8%
- Winning Moves7%
- TOMY5%
- Asmodee4%
- Open — no brand owns it (5 brands, 6%)
Demand
Bluey Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Bluey Game search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bluey game29K/yr
- bluey games22K/yr
- bluey board game7K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Game
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just isnt well made
Absolute rubbish
At first, I thought we had duplicates by mistake, and it caused a bit of confusion when setting up the game
very time consuming to set up as you have to put all the cards in yourself which is fiddly
it takes abit of time to assemble at first
No instructions
My grandson doesn't play with it often
Unfortunately the tip fell off on day two so my granddaughter hasnt been able to use it
Love
Fun game
Great Fun
A great family game
Great present choice
A well appreciated gift
Great gift
The bright colors
Good quality toy for three year old who loves Bluey
We love Bluey
Good value for money
Good value too
definitely worth every penny
Quality toy
Excellent quality, perfect size pieces for little hands
Really high quality
Return
0.6% Return rate 12% Fixable by listing
it made more sense—but it would have been helpful if that was clearer in the description
is very small so we had to use a separate tray
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Game questions
Answered from the same tracked data.









