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Bluey Game

Fail

Shoppers spend only $18K a year here, so Bluey Game is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£18K/yr59K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
65%top-5 click share · 11 brands · 90 sellers

Flapen Score

Bluey Game against its category

The dotted line is the Toys & Games average. Past it, Bluey Game is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Game 59K times last year and spent an estimated £18K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
3.1%
Market size, estimated
£18Ka year
Peak month
December5.5× the quietest month
Top search term
bluey game29K searches a year

02 · Price

A sale here is worth £10.14.

Listings sell for £10.14 on average, from £3.97 to £20.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.14 that is £1K to £3K a year per listing.

Average price
£10.14under the $15 to $100 sweet spot
Price range
£3.97–£20.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Games & Accessories. It carries 579 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#251in Games & Accessories
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
579per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bluey Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£917£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

90

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • Orchard Toys40%
  • Bluey31%
  • Ravensburger8%
  • Winning Moves7%
  • TOMY5%
  • Asmodee4%
  • Open — no brand owns it (5 brands, 6%)

Demand

Bluey Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Bluey Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey game29K/yr
  • bluey games22K/yr
  • bluey board game7K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.09

Just isnt well made

Absolute rubbish

Assembly/Installation10%−0.04

At first, I thought we had duplicates by mistake, and it caused a bit of confusion when setting up the game

very time consuming to set up as you have to put all the cards in yourself which is fiddly

it takes abit of time to assemble at first

Instructions/User Manual/Troubleshooting10%−0.06

No instructions

Fun/Entertainment Experience10%+1.93

My grandson doesn't play with it often

Durability10%−0.06

Unfortunately the tip fell off on day two so my granddaughter hasnt been able to use it

Love

Fun/Entertainment Experience49%+1.93

Fun game

Great Fun

A great family game

Gifting Purpose9%+0.40

Great present choice

A well appreciated gift

Great gift

Color8%+0.71

The bright colors

Good quality toy for three year old who loves Bluey

We love Bluey

Value For Money8%+0.59

Good value for money

Good value too

definitely worth every penny

Quality-Overall7%−0.09

Quality toy

Excellent quality, perfect size pieces for little hands

Really high quality

Return

0.6% Return rate 12% Fixable by listing

Functionality-Overall27%█▂▂▃▃▃
Gifting Purpose23%▁▂▆▃█▃
Defective Material/Parts8%▁█▁▁▁▃
Advertised Vs Actual Product5%▁▄▁█▁▂

it made more sense—but it would have been helpful if that was clearer in the description

Size-Overall5%▁▁█▁▁▆

is very small so we had to use a separate tray

FAQ

Common Bluey Game questions

Answered from the same tracked data.