Bluey Figures
brand-locked demand (top 5 brands take 100% of clicks) — Bluey Figures doesn't clear our bar today.
Flapen Score
Is Bluey Figures profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bluey Figures is a £131K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Bluey Figures: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.3% over the last 90 days and 2.8% of searches end in a purchase.
£131K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 25 products
Top Bluey Figures products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured
- Price
- £8.91
- Rating
- 4.8/5
- Reviews
- 22,635
- Age
- 2mo ago
Bluey Figure 4-Pack Wedding Time | Re-enact Uncle Rad And Friskys Wedding Day And Bingo Flower Girl Figures
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 1,246
- Age
- 2y ago
Bluey The Super Fan Set Includes Twelve 2-2.5 Inch Figures
- Price
- £26.40
- Rating
- 4.5/5
- Reviews
- 1,306
- Age
- 2y ago
Bluey Figure 4-Pack Here Come the Grannies. 4 Episode-Themed Figures with Moving Arms & Accessories 2.5-3 (6-7.6 cm) Poseable Toys for Kids. Recreate Moments from the Episode Grannies.
- Price
- £10.33
- Rating
- 4.9/5
- Reviews
- 167
- Age
- 7mo ago
Bluey Its Time For Pavlova With This Pavlova 4 Pack Includes Bingo Bandit In His Chef Hat and Chilli and 2 Accessories Four 6-7.6 CM Articulated Figures
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 1y ago
Trending
90-day click momentum
Bluey S14 Figure 2Pk Cricket
- Price
- £13.98
- Rating
- 5.0/5
- Reviews
- 64
- Age
- 8mo ago
Bluey Pyjamas Bingo Short Sleeve Boys Pyjamas Summer Short Pjs For Boys Summer Pjs Blue 18-24 Months
- Price
- £9.56
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 1y ago
Bluey Girls Clogs Bingo Kids Shoes Summer Girls Sandals Kids Clogs Pink 6
- Price
- £13.71
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 1y ago
Bluey Fuzzies Deluxe Figure Pack. With 6 Specially Flocked Collectible Mini-Figures. Incl. 2 Surprise Figures (Blind Pack) Trading Card and Collectors Guide. 80 to Collect in Series 1!
- Price
- £13.43
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 7mo ago
Bluey Heeler Family Home Play Set: 1 Official Collectable Action Figure Large Playhouse Playset 4 Rooms Furniture Accessories and Pull Down Patio
- Price
- £21.06
- Rating
- 4.7/5
- Reviews
- 11,408
- Age
- 6y ago
Newest
by launch dateBluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured
- Price
- £8.91
- Rating
- 4.8/5
- Reviews
- 22,635
- Age
- 2mo ago
Bluey Fuzzies Deluxe Figure Pack. With 6 Specially Flocked Collectible Mini-Figures. Incl. 2 Surprise Figures (Blind Pack) Trading Card and Collectors Guide. 80 to Collect in Series 1!
- Price
- £13.43
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 7mo ago
Bluey Figure 4-Pack Here Come the Grannies. 4 Episode-Themed Figures with Moving Arms & Accessories 2.5-3 (6-7.6 cm) Poseable Toys for Kids. Recreate Moments from the Episode Grannies.
- Price
- £10.33
- Rating
- 4.9/5
- Reviews
- 167
- Age
- 7mo ago
Bluey S14 Figure 2Pk Cricket
- Price
- £13.98
- Rating
- 5.0/5
- Reviews
- 64
- Age
- 8mo ago
Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
106
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
0%
- Bluey96%
- moose toys2%
- Toomies1%
- VTech1%
Bluey Figures demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Bluey Figures search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bluey figures146K/yr
- bluey playset49K/yr
- bluey figures set27K/yr
- bluey characters20K/yr
- bluey figure6K/yr
- bluey muffin6K/yr
- bluey set7K/yr
- bluey play set6K/yr
- muffin bluey5K/yr
- bluey figurines4K/yr
What reviews say buyers love and hate about Bluey Figures
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Fantastic toy”
“Good quality and arrived on time”
“Good value for money”
“Great size”
“Perfect gift”
What buyers complain about
90% of reviews“its really big also”
“Awful quality and not genuine blue merchandise”
“So, we don't use them in the bath or with water, because there is no way to take them apart to clean, and after seeing what happens to toys like that with water in, I have no desire to risk it”
“Too expensive”
“Damaged box its a gift”
Bluey Figures return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Figures questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
