bluey figures
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£16.31avg listing price — sweet spot $15–$100
Price range
Good£7.52–£33.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£131K£131K/yr · 286K searches
Review moat
Okay3,558.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bluey figures is a £131K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bluey figures market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £98K–£130K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #323
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 68%
- Out of stock
- 3.6%
- Avg brand age
- 36 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
106
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
0%
- Bluey96%
- moose toys2%
- Toomies1%
- VTech1%
Demand
Weekly Amazon search volume, last 49 weeks — -21.3% search growth over the last 90 days.Top bluey figures search terms
- bluey figures146K/yr
- bluey playset49K/yr
- bluey figures set27K/yr
- bluey characters20K/yr
- bluey figure6K/yr
- bluey muffin6K/yr
- bluey set7K/yr
- bluey play set6K/yr
- muffin bluey5K/yr
- bluey figurines4K/yr
Top bluey figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured
Bluey£8.914.8★22,635 rev
Bluey Figure 4-Pack Wedding Time | Re-enact Uncle Rad And Friskys Wedding Day And Bingo Flower Girl Figures
Bluey£8.964.6★1,246 rev
Bluey The Super Fan Set Includes Twelve 2-2.5 Inch Figures
Bluey£26.404.5★1,306 rev
Bluey Figure 4-Pack Here Come the Grannies. 4 Episode-Themed Figures with Moving Arms & Accessories 2.5-3 (6-7.6 cm) Poseable Toys for Kids. Recreate Moments from the Episode Grannies.
Bluey£10.334.9★167 rev
Bluey Its Time For Pavlova With This Pavlova 4 Pack Includes Bingo Bandit In His Chef Hat and Chilli and 2 Accessories Four 6-7.6 CM Articulated Figures
Bluey£9.954.8★216 rev
Newest
by launch dateBluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured
Bluey£8.9122,635 rev
Bluey Fuzzies Deluxe Figure Pack. With 6 Specially Flocked Collectible Mini-Figures. Incl. 2 Surprise Figures (Blind Pack) Trading Card and Collectors Guide. 80 to Collect in Series 1!
Bluey£13.43122 rev
Bluey Figure 4-Pack Here Come the Grannies. 4 Episode-Themed Figures with Moving Arms & Accessories 2.5-3 (6-7.6 cm) Poseable Toys for Kids. Recreate Moments from the Episode Grannies.
Bluey£10.33167 rev
Bluey S14 Figure 2Pk Cricket
Bluey£13.9864 rev
Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus
Toomies£9.53123 rev
Trending
90-day click momentumBluey S14 Figure 2Pk Cricket
Bluey£13.985.0★
Bluey Pyjamas Bingo Short Sleeve Boys Pyjamas Summer Short Pjs For Boys Summer Pjs Blue 18-24 Months
Bluey£9.564.8★
Bluey Girls Clogs Bingo Kids Shoes Summer Girls Sandals Kids Clogs Pink 6
Bluey£13.714.7★
Bluey Fuzzies Deluxe Figure Pack. With 6 Specially Flocked Collectible Mini-Figures. Incl. 2 Surprise Figures (Blind Pack) Trading Card and Collectors Guide. 80 to Collect in Series 1!
Bluey£13.434.7★
Bluey Heeler Family Home Play Set: 1 Official Collectable Action Figure Large Playhouse Playset 4 Rooms Furniture Accessories and Pull Down Patio
Bluey£21.064.7★
What buyers say about bluey figures
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic toy”
“Good quality and arrived on time”
“Good value for money”
“Great size”
“Perfect gift”
“Bluey always fantastic”
“Very colourful and durable toy”
“Exactly what was expected”
“Nice and strong”
“Once put together gives hours of fun”
What buyers complain about
“its really big also”
“Awful quality and not genuine blue merchandise”
“So, we don't use them in the bath or with water, because there is no way to take them apart to clean, and after seeing what happens to toys like that with water in, I have no desire to risk it”
“Too expensive”
“Damaged box its a gift”
“Clearly used”
“Took a while to put together”
Top return reasons
Common questions
- Is bluey figures profitable to sell on Amazon United Kingdom?
- The niche generates £131K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the bluey figures niche?
- 4 brands and 106 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bluey figures?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Cleaning. The return rate is 0.8%.
- What does it cost to enter the bluey figures niche?
- Listings span £7.52–£33.05; the average listing price is £16.31 (sweet spot $15–$100). The average incumbent carries 3,559 reviews — the moat a new listing must climb.