Bluey Figures
FailThe top 5 brands take 100% of clicks, so Bluey Figures is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £131K/yr286K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 53%top-5 click share · 4 brands · 106 sellers
Flapen Score
Bluey Figures against its category
The dotted line is the Toys & Games average. Past it, Bluey Figures is stronger. Inside it, weaker.
Market
The Bluey Figures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluey Figures 286K times last year and spent an estimated £131K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £131Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- bluey figures146K searches a year
02 · Price
A sale here is worth £16.31.
Listings sell for £16.31 on average, from £7.52 to £33.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.31 that is £2K to £4K a year per listing.
- Average price
- £16.31inside the $15 to $100 sweet spot
- Price range
- £7.52–£33.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #323 within Play Figures. It carries 3,559 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 96%
- Out of stock, average day
- 3.6%
- Average rank
- #323in Play Figures
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,559per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Bluey Figures products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured
- Price
- £8.91
- Rating
- 4.8/5
- Reviews
- 22,635
- Age
- 2mo ago

Bluey Figure 4-Pack Wedding Time | Re-enact Uncle Rad And Friskys Wedding Day And Bingo Flower Girl Figures
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 1,246
- Age
- 2y ago

Bluey The Super Fan Set Includes Twelve 2-2.5 Inch Figures
- Price
- £26.40
- Rating
- 4.5/5
- Reviews
- 1,306
- Age
- 2y ago

Bluey Figure 4-Pack Here Come the Grannies. 4 Episode-Themed Figures with Moving Arms & Accessories 2.5-3 (6-7.6 cm) Poseable Toys for Kids. Recreate Moments from the Episode Grannies.
- Price
- £10.33
- Rating
- 4.9/5
- Reviews
- 167
- Age
- 7mo ago

Bluey Its Time For Pavlova With This Pavlova 4 Pack Includes Bingo Bandit In His Chef Hat and Chilli and 2 Accessories Four 6-7.6 CM Articulated Figures
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 1y ago
Trending
90-day click momentum
Bluey S14 Figure 2Pk Cricket
- Price
- £13.98
- Rating
- 5.0/5
- Reviews
- 64
- Age
- 8mo ago

Bluey Pyjamas Bingo Short Sleeve Boys Pyjamas Summer Short Pjs For Boys Summer Pjs Blue 18-24 Months
- Price
- £9.56
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 1y ago

Bluey Girls Clogs Bingo Kids Shoes Summer Girls Sandals Kids Clogs Pink 6
- Price
- £13.71
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 1y ago

Bluey Fuzzies Deluxe Figure Pack. With 6 Specially Flocked Collectible Mini-Figures. Incl. 2 Surprise Figures (Blind Pack) Trading Card and Collectors Guide. 80 to Collect in Series 1!
- Price
- £13.43
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 7mo ago

Bluey Heeler Family Home Play Set: 1 Official Collectable Action Figure Large Playhouse Playset 4 Rooms Furniture Accessories and Pull Down Patio
- Price
- £21.06
- Rating
- 4.7/5
- Reviews
- 11,408
- Age
- 6y ago
Newest
by launch date
Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured
- Price
- £8.91
- Rating
- 4.8/5
- Reviews
- 22,635
- Age
- 2mo ago

Bluey Fuzzies Deluxe Figure Pack. With 6 Specially Flocked Collectible Mini-Figures. Incl. 2 Surprise Figures (Blind Pack) Trading Card and Collectors Guide. 80 to Collect in Series 1!
- Price
- £13.43
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 7mo ago

Bluey Figure 4-Pack Here Come the Grannies. 4 Episode-Themed Figures with Moving Arms & Accessories 2.5-3 (6-7.6 cm) Poseable Toys for Kids. Recreate Moments from the Episode Grannies.
- Price
- £10.33
- Rating
- 4.9/5
- Reviews
- 167
- Age
- 7mo ago

Bluey S14 Figure 2Pk Cricket
- Price
- £13.98
- Rating
- 5.0/5
- Reviews
- 64
- Age
- 8mo ago

Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
106
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
0%
- Bluey96%
- moose toys2%
- Toomies1%
- VTech1%
Demand
Bluey Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Bluey Figures search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bluey figures146K/yr
- bluey playset49K/yr
- bluey figures set27K/yr
- bluey characters20K/yr
- bluey figure6K/yr
- bluey muffin6K/yr
- bluey set7K/yr
- bluey play set6K/yr
- muffin bluey5K/yr
- bluey figurines4K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Figures
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its really big also
quite small
was not as big as I thought
Awful quality and not genuine blue merchandise
Very poor quality
So, we don't use them in the bath or with water, because there is no way to take them apart to clean, and after seeing what happens to toys like that with water in, I have no desire to risk it
Too expensive
It's not worth the money
Over priced
Damaged box its a gift
Love
Fantastic toy
Great fun
Great set of toys
Good quality and arrived on time
Strong good quality toy
Good quality
Good value for money
Very good purchase for the money
Good value
Great size
aren't too small so they are a good size
and a good size for playing with the matching house
Perfect gift
Lovely gift for child's birthday celebration
Bought as a gift for a young family member
Return
0.8% Return rate 34% Fixable by listing
its really big also
quite small
was not as big as I thought
Damaged box its a gift
Too expensive
It's not worth the money
Over priced
Clearly used
Not new
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Figures questions
Answered from the same tracked data.









