Bluey Bath Toys
brand-locked demand (top 5 brands take 100% of clicks) — Bluey Bath Toys doesn't clear our bar today.
Flapen Score
Is Bluey Bath Toys profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bluey Bath Toys is a £74K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Bluey Bath Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.9% over the last 90 days and 9.6% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 16 products
Top Bluey Bath Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Toomies Shower & Scrub Bluey Bath Toy for Toddlers Interactive Water Play Bubble Action Real Shower Head Fine Motor Skill Development For Ages 18 Months+ Durable and Engaging Bathtime Toy
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 372
- Age
- 1y ago
Toomies Bluey Bath Float 2 Pack | Pouring Cup Bluey and Bingo ToddlerBath Toys in Floating Pool Rings with Water Wheels | Officially Licensed BlueyToys | Toddler Toys for 18 Month Old Plus
- Price
- £9.30
- Rating
- 4.6/5
- Reviews
- 607
- Age
- 2y ago
Toomies Blueys Waterslide Bath Toy for Toddlers Water Play Moving Eyes Fine Motor Skill Development Suction Cup Attachment For Ages 18 Months+ Durable and Safe Bath Toy for Kids
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 1y ago
TOMY Toomies Bluey Bath Puzzle 8-Piece Foam Jigsaw Puzzle Set with Mix & Match Bluey Poses Soft Baby Bath Toys Non-Toxic and Water-Friendly Includes Mesh Storage Bag with Suction Cups 18+ Months
- Price
- £5.96
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 1y ago
Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 11mo ago
Trending
90-day click momentum
Bluey Boys Swimming Costume I Kids Swimsuit 2 Piece I Swim Set for Beach Pool Swim Blue 18-24 Months
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 3y ago
Toomies Bluey Canoe | Bluey and Bingo Toddler Bath Toys in Canoe with Pull Cord Activated Bluey Paddling Action | Officially Licensed Bluey Toys | ToddlerToys for 18 Month Old Plus
- Price
- £10.15
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 2y ago
Bluey Swimsuit | One Piece Boys Swimsuit | Childrens Swimming Costumes | Blue 18-24 Months
- Price
- £13.42
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 2y ago
TOMY Toomies Swim School Bluey Water Toy - Floating Fountain Squirt Toy for Bathtub or Pool - Summer Toddler Swimming and Bath Toys - Ages 18 Months+
- Price
- £12.02
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago
Bluey Hooded Towel Boys Girls Poncho 100% Cotton Kids Beach Towel Bath Towel Swimming Wrap Changing Robe
- Price
- £15.00
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 3y ago
Newest
by launch dateTOMY Toomies Swim School Bluey Water Toy - Floating Fountain Squirt Toy for Bathtub or Pool - Summer Toddler Swimming and Bath Toys - Ages 18 Months+
- Price
- £12.02
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago
Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 11mo ago
Toomies Shower & Scrub Bluey Bath Toy for Toddlers Interactive Water Play Bubble Action Real Shower Head Fine Motor Skill Development For Ages 18 Months+ Durable and Engaging Bathtime Toy
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 372
- Age
- 1y ago
Toomies Blueys Waterslide Bath Toy for Toddlers Water Play Moving Eyes Fine Motor Skill Development Suction Cup Attachment For Ages 18 Months+ Durable and Safe Bath Toy for Kids
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 1y ago
Childs Farm Kids Bluey Bubble Bath Bluey-Berry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 317
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Toomies48%
- TOMY42%
- Bluey9%
- Childs Farm1%
- Open — no brand owns it (0%)
Bluey Bath Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top Bluey Bath Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bluey bath toys54K/yr
- bluey bath toy18K/yr
- bluey bath11K/yr
What reviews say buyers love and hate about Bluey Bath Toys
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Good fun”
“What caught my eye first was it was a really well known brand with very good reviews”
“Good price”
“Great, very colourful”
“lovely smell”
What buyers complain about
77% of reviews“Broke almost immediately”
“It doesn't smell very pleasant”
“A little rubbish really - doesnt slide great”
“It feels very cheap too”
“So, we don't use them in the bath or with water, because there is no way to take them apart to clean, and after seeing what happens to toys like that with water in, I have no desire to risk it”
Bluey Bath Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Bath Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
