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Bluey Bath Toys

Fail

The top 5 brands take 100% of clicks, so Bluey Bath Toys is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£74K/yr83K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
63%top-5 click share · 4 brands · 68 sellers

Flapen Score

Bluey Bath Toys against its category

The dotted line is the Toys & Games average. Past it, Bluey Bath Toys is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Bath Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Bath Toys 83K times last year and spent an estimated £74K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
9.6%
Market size, estimated
£74Ka year
Peak month
December5.3× the quietest month
Top search term
bluey bath toys54K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £2.73 to £15.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.26 that is £2K to £5K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£2.73–£15.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Baby & Toddler Toys. It carries 342 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#231in Baby & Toddler Toys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bluey Bath Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

68

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • Toomies48%
  • TOMY42%
  • Bluey9%
  • Childs Farm1%
  • Open — no brand owns it (0%)

Demand

Bluey Bath Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Bluey Bath Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bluey bath toys54K/yr
  • bluey bath toy18K/yr
  • bluey bath11K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Bath Toys

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Durability”
0.3%of orders come back
“Broke almost immediately”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bluey Bath Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data