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Bluey Bath Toys

Fail

The top 5 brands take 100% of clicks, so Bluey Bath Toys is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£74K/yr83K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
63%top-5 click share · 4 brands · 68 sellers

Flapen Score

Bluey Bath Toys against its category

The dotted line is the Toys & Games average. Past it, Bluey Bath Toys is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Bath Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Bath Toys 83K times last year and spent an estimated £74K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
9.6%
Market size, estimated
£74Ka year
Peak month
December5.3× the quietest month
Top search term
bluey bath toys54K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £2.73 to £15.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.26 that is £2K to £5K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£2.73–£15.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Baby & Toddler Toys. It carries 342 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#231in Baby & Toddler Toys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bluey Bath Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Toomies48%
  • TOMY42%
  • Bluey9%
  • Childs Farm1%
  • Open — no brand owns it (0%)

Demand

Bluey Bath Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Bluey Bath Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey bath toys54K/yr
  • bluey bath toy18K/yr
  • bluey bath11K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Bath Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.08

Broke almost immediately

One arm broke off on first use

shame it wasnt durable enough

Smell13%−0.03

It doesn't smell very pleasant

unless you squeeze the bottle under your nose you cant really smell it which was disappointing

1 star less due to it not really smelling of anything even though it states its scented

Grip12%−0.06

A little rubbish really - doesnt slide great

A bit disappointing Bluey doesn't slide down very well

Quality-Overall12%−0.06

It feels very cheap too

Not the best quality so returned for a refund

Ease Of Cleaning8%−0.03

So, we don't use them in the bath or with water, because there is no way to take them apart to clean, and after seeing what happens to toys like that with water in, I have no desire to risk it

Even if you clean the bath immediately, there's residue and stains you really have to scrub at to come off

Love

Fun/Entertainment Experience31%+2.56

Good fun

Great toy

Fun for kids

Quality-Overall12%−0.06

What caught my eye first was it was a really well known brand with very good reviews

good quality toys

Good quality

Value For Money11%+0.75

Good price

Worth the money

Excellent value

Color9%−0.04

Great, very colourful

Grandson loves this good value and robust and well made nice bright colours very durable

Bluey

Smell8%−0.03

lovely smell

Great and smells really nice

Smells amazing and had a nice consistency, a little goes a long way

Return

0.3% Return rate 12% Fixable by listing

Defective Material/Parts36%▃▅▃▅▇█
Size-Overall11%▆█▁▆▁▁

They're bigger than we thought

Smaller than expected

Functionality-Overall10%▁▄▁█▆▄
Gifting Purpose8%▇▁█▂▁▅
Scratch Resistance6%█▃▅▃▃▁

FAQ

Common Bluey Bath Toys questions

Answered from the same tracked data.