bluey bath toys
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Great341.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 83K searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.73–£15.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bluey bath toys is a £74K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bluey bath toys market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £46K–£56K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #231
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Toomies48%
- TOMY42%
- Bluey9%
- Childs Farm1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -19.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top bluey bath toys search terms
- bluey bath toys54K/yr
- bluey bath toy18K/yr
- bluey bath11K/yr
Top bluey bath toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toomies Shower & Scrub Bluey Bath Toy for Toddlers Interactive Water Play Bubble Action Real Shower Head Fine Motor Skill Development For Ages 18 Months+ Durable and Engaging Bathtime Toy
Toomies£8.894.5★372 rev
Toomies Bluey Bath Float 2 Pack | Pouring Cup Bluey and Bingo ToddlerBath Toys in Floating Pool Rings with Water Wheels | Officially Licensed BlueyToys | Toddler Toys for 18 Month Old Plus
TOMY£9.304.6★607 rev
Toomies Blueys Waterslide Bath Toy for Toddlers Water Play Moving Eyes Fine Motor Skill Development Suction Cup Attachment For Ages 18 Months+ Durable and Safe Bath Toy for Kids
Toomies£7.714.5★210 rev
TOMY Toomies Bluey Bath Puzzle 8-Piece Foam Jigsaw Puzzle Set with Mix & Match Bluey Poses Soft Baby Bath Toys Non-Toxic and Water-Friendly Includes Mesh Storage Bag with Suction Cups 18+ Months
TOMY£5.964.6★229 rev
Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus
Toomies£9.534.7★123 rev
Newest
by launch date
TOMY Toomies Swim School Bluey Water Toy - Floating Fountain Squirt Toy for Bathtub or Pool - Summer Toddler Swimming and Bath Toys - Ages 18 Months+
TOMY£12.026 rev
Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus
Toomies£9.53123 rev
Toomies Shower & Scrub Bluey Bath Toy for Toddlers Interactive Water Play Bubble Action Real Shower Head Fine Motor Skill Development For Ages 18 Months+ Durable and Engaging Bathtime Toy
Toomies£8.89372 rev
Toomies Blueys Waterslide Bath Toy for Toddlers Water Play Moving Eyes Fine Motor Skill Development Suction Cup Attachment For Ages 18 Months+ Durable and Safe Bath Toy for Kids
Toomies£7.71210 rev
Childs Farm Kids Bluey Bubble Bath Bluey-Berry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.73317 rev
Trending
90-day click momentum
Bluey Boys Swimming Costume I Kids Swimsuit 2 Piece I Swim Set for Beach Pool Swim Blue 18-24 Months
Bluey£10.794.5★
Toomies Bluey Canoe | Bluey and Bingo Toddler Bath Toys in Canoe with Pull Cord Activated Bluey Paddling Action | Officially Licensed Bluey Toys | ToddlerToys for 18 Month Old Plus
TOMY£10.154.2★
Bluey Swimsuit | One Piece Boys Swimsuit | Childrens Swimming Costumes | Blue 18-24 Months
Bluey£13.424.6★
TOMY Toomies Swim School Bluey Water Toy - Floating Fountain Squirt Toy for Bathtub or Pool - Summer Toddler Swimming and Bath Toys - Ages 18 Months+
TOMY£12.025.0★
Bluey Hooded Towel Boys Girls Poncho 100% Cotton Kids Beach Towel Bath Towel Swimming Wrap Changing Robe
Bluey£15.004.7★
What buyers say about bluey bath toys
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun”
“What caught my eye first was it was a really well known brand with very good reviews”
“Good price”
“Great, very colourful”
“lovely smell”
“Great size”
“hasnt fallen off”
“Great gift”
“Gorgeous design and beautiful quality, my friend was very happy”
“comes with storage which is a +”
What buyers complain about
“Broke almost immediately”
“It doesn't smell very pleasant”
“A little rubbish really - doesnt slide great”
“It feels very cheap too”
“So, we don't use them in the bath or with water, because there is no way to take them apart to clean, and after seeing what happens to toys like that with water in, I have no desire to risk it”
“They're bigger than we thought”
“youll find that you'll struggle to make it stick so will need to stick it in the actual bath”
“Hard to get off”
“Shower button stopped working”
“Waist of money”
Top return reasons
Common questions
- Is bluey bath toys profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the bluey bath toys niche?
- 4 brands and 68 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bluey bath toys?
- Top complaints mined from reviews: Durability, Smell, Grip. The return rate is 0.3%.
- When does demand for bluey bath toys peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the bluey bath toys niche?
- Listings span £2.73–£15.00; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.