Bluey Bath Toys
FailThe top 5 brands take 100% of clicks, so Bluey Bath Toys is a Fail.
- Flapen Score
- 37 / 100Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 4437
- Market size
- £74K/yr83K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 68 sellers
Flapen Score
Bluey Bath Toys against its category
The dotted line is the Toys & Games average. Past it, Bluey Bath Toys is stronger. Inside it, weaker.
Market
The Bluey Bath Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluey Bath Toys 83K times last year and spent an estimated £74K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £74Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- bluey bath toys54K searches a year
02 · Price
A sale here is worth £9.26.
Listings sell for £9.26 on average, from £2.73 to £15.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.26 that is £2K to £5K a year per listing.
- Average price
- £9.26under the $15 to $100 sweet spot
- Price range
- £2.73–£15.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Baby & Toddler Toys. It carries 342 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #231in Baby & Toddler Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 342per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Bluey Bath Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toomies Shower & Scrub Bluey Bath Toy for Toddlers Interactive Water Play Bubble Action Real Shower Head Fine Motor Skill Development For Ages 18 Months+ Durable and Engaging Bathtime Toy
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 372
- Age
- 1y ago

Toomies Bluey Bath Float 2 Pack | Pouring Cup Bluey and Bingo ToddlerBath Toys in Floating Pool Rings with Water Wheels | Officially Licensed BlueyToys | Toddler Toys for 18 Month Old Plus
- Price
- £9.30
- Rating
- 4.6/5
- Reviews
- 607
- Age
- 2y ago

Toomies Blueys Waterslide Bath Toy for Toddlers Water Play Moving Eyes Fine Motor Skill Development Suction Cup Attachment For Ages 18 Months+ Durable and Safe Bath Toy for Kids
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 1y ago

TOMY Toomies Bluey Bath Puzzle 8-Piece Foam Jigsaw Puzzle Set with Mix & Match Bluey Poses Soft Baby Bath Toys Non-Toxic and Water-Friendly Includes Mesh Storage Bag with Suction Cups 18+ Months
- Price
- £5.96
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 1y ago

Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 11mo ago
Trending
90-day click momentum
Bluey Boys Swimming Costume I Kids Swimsuit 2 Piece I Swim Set for Beach Pool Swim Blue 18-24 Months
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 3y ago

Toomies Bluey Canoe | Bluey and Bingo Toddler Bath Toys in Canoe with Pull Cord Activated Bluey Paddling Action | Officially Licensed Bluey Toys | ToddlerToys for 18 Month Old Plus
- Price
- £10.15
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 2y ago

Bluey Swimsuit | One Piece Boys Swimsuit | Childrens Swimming Costumes | Blue 18-24 Months
- Price
- £13.42
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 2y ago

TOMY Toomies Swim School Bluey Water Toy - Floating Fountain Squirt Toy for Bathtub or Pool - Summer Toddler Swimming and Bath Toys - Ages 18 Months+
- Price
- £12.02
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Bluey Hooded Towel Boys Girls Poncho 100% Cotton Kids Beach Towel Bath Towel Swimming Wrap Changing Robe
- Price
- £15.00
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 3y ago
Newest
by launch date
TOMY Toomies Swim School Bluey Water Toy - Floating Fountain Squirt Toy for Bathtub or Pool - Summer Toddler Swimming and Bath Toys - Ages 18 Months+
- Price
- £12.02
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 11mo ago

Toomies Shower & Scrub Bluey Bath Toy for Toddlers Interactive Water Play Bubble Action Real Shower Head Fine Motor Skill Development For Ages 18 Months+ Durable and Engaging Bathtime Toy
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 372
- Age
- 1y ago

Toomies Blueys Waterslide Bath Toy for Toddlers Water Play Moving Eyes Fine Motor Skill Development Suction Cup Attachment For Ages 18 Months+ Durable and Safe Bath Toy for Kids
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 1y ago

Childs Farm Kids Bluey Bubble Bath Bluey-Berry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 317
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Toomies48%
- TOMY42%
- Bluey9%
- Childs Farm1%
- Open — no brand owns it (0%)
Demand
Bluey Bath Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Bluey Bath Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bluey bath toys54K/yr
- bluey bath toy18K/yr
- bluey bath11K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Bath Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke almost immediately
One arm broke off on first use
shame it wasnt durable enough
It doesn't smell very pleasant
unless you squeeze the bottle under your nose you cant really smell it which was disappointing
1 star less due to it not really smelling of anything even though it states its scented
A little rubbish really - doesnt slide great
A bit disappointing Bluey doesn't slide down very well
It feels very cheap too
Not the best quality so returned for a refund
So, we don't use them in the bath or with water, because there is no way to take them apart to clean, and after seeing what happens to toys like that with water in, I have no desire to risk it
Even if you clean the bath immediately, there's residue and stains you really have to scrub at to come off
Love
Good fun
Great toy
Fun for kids
What caught my eye first was it was a really well known brand with very good reviews
good quality toys
Good quality
Good price
Worth the money
Excellent value
Great, very colourful
Grandson loves this good value and robust and well made nice bright colours very durable
Bluey
lovely smell
Great and smells really nice
Smells amazing and had a nice consistency, a little goes a long way
Return
0.3% Return rate 12% Fixable by listing
They're bigger than we thought
Smaller than expected
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Bath Toys questions
Answered from the same tracked data.









