Is blo pens profitable to sell on Amazon United Kingdom?

The niche generates £33K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (43/100).

How competitive is the blo pens niche?

12 brands and 58 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in blo pens?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 0.4%.

When does demand for blo pens peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.8× the quietest.

What does it cost to enter the blo pens niche?

Listings span £3.51–£20.27; the average listing price is £10.58 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.

blo pens

Skip it

A small market ($33K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great394.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.58

avg listing price — sweet spot $15–$100

Price range

Okay£3.51–£20.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

Market size

Bad£33K

£33K/yr · 61K searches

According to Flapen's Amazon United Kingdom niche tracking, blo pens is a £33K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

blo pens market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £26K–£32K; units × avg price
Conversion rate: 5.1%
Avg BSR: #538
Page quality: 0%
Prime: 88%
Sponsored: 48%
Out of stock: 1.5%
Avg brand age: 39 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

John Adams57%
SES Creative13%
Disney9%
Maped8%
OSDUE5%
nicknack3%
Open — no brand owns it (6 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.8×

Open Trend

Top blo pens search terms

blow pens for kids18K/yr -20.4%5.3% conv.
blow pens17K/yr -19.0%5.0% conv.
blo pens16K/yr -24.4%3.8% conv.
blo pens for kids5K/yr -22.8%7.5% conv.
blopens5K/yr -34.8%5.1% conv.

All search terms

Top blo pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

John Adams | BLOPENS Animal Mini Kit: Blow airbrush effects! | Arts & Crafts | Ages 4+

John Adams£5.753.8★11 rev

John Adams£11.644.4★1,436 rev

SES Creative Blow Airbrush Pens Set of 7 Assorted Colours Blo Felt Tips Arts and Crafts Non Toxic Washable Transition Markers for Kids Creative Drawing Boys and Girls 5 and Up

SES Creative£9.474.2★515 rev

John Adams BLOPENS Sequins Activity Set Multicolor 11099 A4

John Adams£9.984.6★70 rev

Maped Creativ Blow Art Kit - 24x Felt Tip Pens and 2x Airbrush Tools - Childrens Craft Art Kit

Maped£7.424.5★336 rev

Newest

by launch date

nicknack Electric Airbrush Paint Pen Kit for Kids

nicknack£14.7312 rev

2mo ago

nicknack Marker Airbrush Spray Paint Kit for Kids-12 Washable Markers & 13 Stencils Dinosaur Electric Graffiti Spray Paint Pen Crafts Art Kit Gifts for Kids Ages 3+

nicknack£15.8914 rev

2mo ago

John Adams BLOPENS Fantasy Creative Studio: A Compete Studio Set to Create Amazing Airbrush Pictures | Arts & Crafts | Blow Pens for Kids Colouring Pens Set | Ages 5+

John Adams£20.1420 rev

1y ago

OSDUE Blow Airbrush Pens Water Colour Spray Pen with 6 Felt Tip Pens & 4 Stencils Non Toxic Washable Watercolour Paints Pens Set Art Crafts Gift for Painting & Drawing

OSDUE£3.5152 rev

1y ago

Disney Lilo and Stitch Blow Pens for Kids - x 7 Blowpens and 6 Stencils - Blo Pens Airbrush Art for Colouring Mess Free Markers Craft Set for Girls and Boys 3+ - Birthday Gifts for Girls Age 6 7 8

Disney£10.42464 rev

2y ago

What buyers say about blo pens

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience19%

“Lots of fun”

Color12%

“The colours are bright”

Value For Money7%

“Decent value for money”

Gifting Purpose6%

“Great gift”

Design-Overall6%

“Cute design”

Ease Of Use6%

“Easy to use”

Spray/Flow5%

“The airbrush spray effect is really fun”

Quality-Overall5%

“Awesome product”

Drawing Experience4%

“Its fun to draw without any mess”

Ease Of Cleaning4%

“making cleanup much easier for parents while still allowing children to be creative without limits”

What buyers complain about

Quality-Overall19%

“The set isnt perfect”

Functionality-Overall13%

“Dont work”

Durability11%

“dont last long”

Strength7%

“the actual cardboard stencils are very flimsy”

Defective Material/Parts7%

“Item does not work”

Ease Of Cleaning5%

“It was messy”

Battery Inclusion3%

“batteries arent included”

Ease Of Use3%

“The pen does need to be pressed quite far in to work”

Instructions/User Manual/Troubleshooting2%

“I wonder if the reviews that said they don't work had not read the instructions”

Drying Time1%

“are starting to get a bit dryer may not always work in the machine”

Top return reasons

Functionality-Overall25%

Defective Material/Parts14%

Gifting Purpose11%

Value For Money9%

Quality-Overall9%

Product Condition7%

Compatibility-Overall5%

Color5%

Ink Refill5%

Advertised Vs Actual Product5%

Common questions

Is blo pens profitable to sell on Amazon United Kingdom?: The niche generates £33K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (43/100).
How competitive is the blo pens niche?: 12 brands and 58 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in blo pens?: Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 0.4%.
When does demand for blo pens peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 7.8× the quietest.
What does it cost to enter the blo pens niche?: Listings span £3.51–£20.27; the average listing price is £10.58 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.