Blo Pens
FailShoppers spend only $33K a year here, so Blo Pens is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £33K/yr61K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 58 sellers
Flapen Score
Blo Pens against its category
The dotted line is the Toys & Games average. Past it, Blo Pens is stronger. Inside it, weaker.
Market
The Blo Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blo Pens 61K times last year and spent an estimated £33K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £33Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- blow pens for kids18K searches a year
02 · Price
A sale here is worth £10.58.
Listings sell for £10.58 on average, from £3.51 to £20.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.58 that is £1K to £3K a year per listing.
- Average price
- £10.58under the $15 to $100 sweet spot
- Price range
- £3.51–£20.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #538 within Arts & Crafts. It carries 395 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 88%
- Out of stock, average day
- 1.5%
- Average rank
- #538in Arts & Crafts
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 395per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Blo Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
John Adams | BLOPENS Animal Mini Kit: Blow airbrush effects! | Arts & Crafts | Ages 4+
- Price
- £5.75
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 3y ago

John Adams BLOPENS Fantasy Activity Set | Contains 6 Reusable Stencils & 8 BLOPENS | A Fab New Way to Colour & Draw | Ages 4+ | Great Gift Idea for Christmas for Boys & Girls | Washable & Non-Toxic
- Price
- £11.64
- Rating
- 4.4/5
- Reviews
- 1,436
- Age
- 12y ago

SES Creative Blow Airbrush Pens Set of 7 Assorted Colours Blo Felt Tips Arts and Crafts Non Toxic Washable Transition Markers for Kids Creative Drawing Boys and Girls 5 and Up
- Price
- £9.47
- Rating
- 4.2/5
- Reviews
- 515
- Age
- 6y ago

John Adams BLOPENS Sequins Activity Set Multicolor 11099 A4
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 5y ago

Maped Creativ Blow Art Kit - 24x Felt Tip Pens and 2x Airbrush Tools - Childrens Craft Art Kit
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 336
- Age
- 5y ago
Trending
90-day click momentum
nicknack Electric Airbrush Paint Pen Kit for Kids
- Price
- £14.73
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 2mo ago

nicknack Marker Airbrush Spray Paint Kit for Kids-12 Washable Markers & 13 Stencils Dinosaur Electric Graffiti Spray Paint Pen Crafts Art Kit Gifts for Kids Ages 3+
- Price
- £15.89
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 2mo ago

6 BLO W PENS ASSORTED COLOURS CRAFT BLOW PENS
- Price
- £3.90
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 13y ago

DIVCHI Dinosaur Air Flow Pens Playset in Hanging Box
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5y ago

PEBBLE HUG Drawing DIY Large Set of Blow Markers Animal Set Kit Display Creativity Hub Organized And Neat Storage Educational Children Spray Painting Toys
- Price
- £10.62
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 2y ago
Newest
by launch date
nicknack Electric Airbrush Paint Pen Kit for Kids
- Price
- £14.73
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 2mo ago

nicknack Marker Airbrush Spray Paint Kit for Kids-12 Washable Markers & 13 Stencils Dinosaur Electric Graffiti Spray Paint Pen Crafts Art Kit Gifts for Kids Ages 3+
- Price
- £15.89
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 2mo ago

John Adams BLOPENS Fantasy Creative Studio: A Compete Studio Set to Create Amazing Airbrush Pictures | Arts & Crafts | Blow Pens for Kids Colouring Pens Set | Ages 5+
- Price
- £20.14
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 1y ago

OSDUE Blow Airbrush Pens Water Colour Spray Pen with 6 Felt Tip Pens & 4 Stencils Non Toxic Washable Watercolour Paints Pens Set Art Crafts Gift for Painting & Drawing
- Price
- £3.51
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 1y ago

Disney Lilo and Stitch Blow Pens for Kids - x 7 Blowpens and 6 Stencils - Blo Pens Airbrush Art for Colouring Mess Free Markers Craft Set for Girls and Boys 3+ - Birthday Gifts for Girls Age 6 7 8
- Price
- £10.42
- Rating
- 4.6/5
- Reviews
- 464
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
58
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
6%
- John Adams57%
- SES Creative13%
- Disney9%
- Maped8%
- OSDUE5%
- nicknack3%
- Open — no brand owns it (6 brands, 6%)
Demand
Blo Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.8×
Search terms
Top Blo Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blow pens for kids18K/yr
- blow pens17K/yr
- blo pens16K/yr
- blo pens for kids5K/yr
- blopens5K/yr
Reviews and returns
What reviews say buyers love and hate about Blo Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The set isnt perfect
Rubbish
Very poor quality
Dont work
Awful product, most of the pens do not work
it doesn't work
dont last long
Would be better if the stencils were made of something more durable
the actual cardboard stencils are very flimsy
Flimsy stencils
Item does not work
Love
Lots of fun
Creative fun and interesting
Fun and creative activity for kids
The colours are bright
Colors come out great
You get a decent set of colours to choose from
Decent value for money
great value
Good price
Great gift
Lovely gift my granddaughters loved this
Cute design
offering plenty of variety for different designs
Its a great set thats been designed well
Return
0.4% Return rate 10% Fixable by listing
Dont work
Awful product, most of the pens do not work
it doesn't work
Item does not work
The set isnt perfect
Rubbish
Very poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blo Pens questions
Answered from the same tracked data.









