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Blo Pens

Fail

Shoppers spend only $33K a year here, so Blo Pens is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£33K/yr61K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
58%top-5 click share · 12 brands · 58 sellers

Flapen Score

Blo Pens against its category

The dotted line is the Toys & Games average. Past it, Blo Pens is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blo Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blo Pens 61K times last year and spent an estimated £33K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
5.1%
Market size, estimated
£33Ka year
Peak month
December7.8× the quietest month
Top search term
blow pens for kids18K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £3.51 to £20.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.58 that is £1K to £3K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£3.51–£20.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #538 within Arts & Crafts. It carries 395 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
88%
Out of stock, average day
1.5%
Average rank
#538in Arts & Crafts
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
395per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Blo Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

58

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

6%

  • John Adams57%
  • SES Creative13%
  • Disney9%
  • Maped8%
  • OSDUE5%
  • nicknack3%
  • Open — no brand owns it (6 brands, 6%)

Demand

Blo Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Blo Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blow pens for kids18K/yr
  • blow pens17K/yr
  • blo pens16K/yr
  • blo pens for kids5K/yr
  • blopens5K/yr

Reviews and returns

What reviews say buyers love and hate about Blo Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.16

The set isnt perfect

Rubbish

Very poor quality

Functionality-Overall13%−0.11

Dont work

Awful product, most of the pens do not work

it doesn't work

Durability11%−0.01

dont last long

Would be better if the stencils were made of something more durable

Strength7%−0.07

the actual cardboard stencils are very flimsy

Flimsy stencils

Defective Material/Parts7%−0.08

Item does not work

Love

Fun/Entertainment Experience19%+1.20

Lots of fun

Creative fun and interesting

Fun and creative activity for kids

Color12%+0.59

The colours are bright

Colors come out great

You get a decent set of colours to choose from

Value For Money7%+0.77

Decent value for money

great value

Good price

Gifting Purpose6%+0.68

Great gift

Lovely gift my granddaughters loved this

Design-Overall6%−0.02

Cute design

offering plenty of variety for different designs

Its a great set thats been designed well

Return

0.4% Return rate 10% Fixable by listing

Functionality-Overall25%▁▂▂█▁▂

Dont work

Awful product, most of the pens do not work

it doesn't work

Defective Material/Parts14%▁█▂▁▁▅

Item does not work

Gifting Purpose11%▁▁▅▁█▁
Value For Money9%▁▁█▁▁▁
Quality-Overall9%▁█▆▁▁▁

The set isnt perfect

Rubbish

Very poor quality

FAQ

Common Blo Pens questions

Answered from the same tracked data.