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Black Series Helmet

Fail

The top 5 brands take 99% of clicks, so Black Series Helmet is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£79K/yr313K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
45%top-5 click share · 6 brands · 175 sellers

Flapen Score

Black Series Helmet against its category

The dotted line is the Toys & Games average. Past it, Black Series Helmet is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Series Helmet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Series Helmet 313K times last year and spent an estimated £79K. The top 5 brands take 99% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
0.4%
Market size, estimated
£79Ka year
Peak month
May1.9× the quietest month
Top search term
star wars helmet84K searches a year

02 · Price

A sale here is worth £66.34.

Listings sell for £66.34 on average, from £9.75 to £226.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £66.34 that is £0 to £7K a year per listing.

Average price
£66.34inside the $15 to $100 sweet spot
Price range
£9.75–£226.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #2,122 within Dress-Up Accessories. It carries 1,132 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
93%
Out of stock, average day
2.2%
Average rank
#2,122in Dress-Up Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,132per listing
Listings tracked
27

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Series Helmet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

175

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 95%

Open market

0%

  • Star Wars78%
  • Hasbro15%
  • Rubies4%
  • Halo1%
  • Generic1%
  • Tcahelly1%
  • Open — no brand owns it (0%)

Demand

Black Series Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Black Series Helmet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • star wars helmet84K/yr
  • black series helmet62K/yr
  • star wars black series helmet62K/yr
  • star wars helmets21K/yr
  • stormtrooper helmet24K/yr
  • star wars mask13K/yr
  • starwars helmets8K/yr
  • star wars helmet black series11K/yr
  • star wars black series helmets6K/yr
  • hasbro black series helmet6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Series Helmet

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“the quality is average -”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Series Helmet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data