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Black Series Helmet

Fail

The top 5 brands take 99% of clicks, so Black Series Helmet is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£79K/yr313K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
45%top-5 click share · 6 brands · 175 sellers

Flapen Score

Black Series Helmet against its category

The dotted line is the Toys & Games average. Past it, Black Series Helmet is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Series Helmet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Series Helmet 313K times last year and spent an estimated £79K. The top 5 brands take 99% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
0.4%
Market size, estimated
£79Ka year
Peak month
May1.9× the quietest month
Top search term
star wars helmet84K searches a year

02 · Price

A sale here is worth £66.34.

Listings sell for £66.34 on average, from £9.75 to £226.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £66.34 that is £0 to £7K a year per listing.

Average price
£66.34inside the $15 to $100 sweet spot
Price range
£9.75–£226.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #2,122 within Dress-Up Accessories. It carries 1,132 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
93%
Out of stock, average day
2.2%
Average rank
#2,122in Dress-Up Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,132per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Series Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

175

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 95%

Open market

0%

  • Star Wars78%
  • Hasbro15%
  • Rubies4%
  • Halo1%
  • Generic1%
  • Tcahelly1%
  • Open — no brand owns it (0%)

Demand

Black Series Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Black Series Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars helmet84K/yr
  • black series helmet62K/yr
  • star wars black series helmet62K/yr
  • star wars helmets21K/yr
  • stormtrooper helmet24K/yr
  • star wars mask13K/yr
  • starwars helmets8K/yr
  • star wars helmet black series11K/yr
  • star wars black series helmets6K/yr
  • hasbro black series helmet6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Series Helmet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%+1.19

the quality is average -

Poor quality and not worth the money

Build quality nowhere near Black Series helmets

Size-Overall10%+0.73

I have to say out of all my helmets that I own this one is absolutely massive

its bigger than expected

Massive compared to others

Durability8%+0.16

Cracking helmut

I wouldnt buy it for any kids costume as I dont think itd last very long before it broke

Value For Money7%

expensive

but really not worth the price paid

Waste of money

Material Quality7%−0.02

Other details to note is the material used and smelt cheap like a kids party mask

Cheap, plasticky, and not particularly comfortable

though all plastic

Love

Quality-Overall21%+1.19

Quality helmet at a quality price

well made

Good quality

Value For Money14%

The price is great

Well worth it

Price was very reasonable

Size-Overall13%+0.73

fits really well

Good size to the helmet

Another one in my collection, size and fit as advertised

Display-Overall9%+0.88

Looks great being displayed

Nice display piece

Amazing display piece

Collectibles7%+0.27

A great collectible

Great addition to my collection

Great collectors item

Return

1.8% Return rate 35% Fixable by listing

Size-Overall24%▁█▇▅▁▆

I have to say out of all my helmets that I own this one is absolutely massive

its bigger than expected

Massive compared to others

Defective Material/Parts12%▁▄▆▆█▅
Quality-Overall10%██▄▆▂▁

the quality is average -

Poor quality and not worth the money

Build quality nowhere near Black Series helmets

Functionality-Overall7%▁▁█▁▃▃

since the 1st one light function does not work

Product Condition7%▁▃▁█▄▃

I suspect the helmet I received is a returned item

FAQ

Common Black Series Helmet questions

Answered from the same tracked data.