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Black Feather Boa

Fail

Prices span $2.49–$10.61, mostly outside the sweet spot, so Black Feather Boa is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£18K/yr45K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
80%top-5 click share · 13 brands · 44 sellers

Flapen Score

Black Feather Boa against its category

The dotted line is the Toys & Games average. Past it, Black Feather Boa is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Feather Boa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Feather Boa 45K times last year and spent an estimated £18K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
5.9%
Market size, estimated
£18Ka year
Peak month
October3.9× the quietest month
Top search term
black feather boa30K searches a year

02 · Price

A sale here is worth £6.65.

Listings sell for £6.65 on average, from £2.49 to £10.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.65 that is £665 to £2K a year per listing.

Average price
£6.65under the $15 to $100 sweet spot
Price range
£2.49–£10.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£665–£2K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #131 within Dress-Up Accessories. It carries 459 reviews at 3.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
71%
Out of stock, average day
16.8%
Average rank
#131in Dress-Up Accessories
Average rating
3.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
459per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black Feather Boa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

44

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

18%

  • Trimits30%
  • Smiffys17%
  • The Fancy Dress13%
  • Larryhot11%
  • SOGUGOM6%
  • TZMFHD5%

Demand

Black Feather Boa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.9×

Search terms

Top Black Feather Boa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black feather boa30K/yr
  • feather boa black9K/yr
  • black boa6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Feather Boa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product21%+3.49

Doesnt resemble the boa pictured

Not at all like the pictures

Terrible nothing like picture

Thickness21%−0.43

Thin

It is very thin

very thin

Quality-Overall17%−0.33

Poor quality

Everyone was laughing at the poor quality

Extremely poor product

Color15%+1.41

Not great if not wearing black

Left black mark on my neck. colour run

Durability8%−0.14

Just falls apart

Love

Advertised Vs Actual Product100%+3.49

just right

Return

4.7% Return rate 19% Fixable by listing

Quality-Overall41%▆▆▇█▄▄

Poor quality

Everyone was laughing at the poor quality

Extremely poor product

Thin14%▄▂▂▁██
Advertised Vs Actual Product10%█▆▃▁▆▆

Doesnt resemble the boa pictured

Not at all like the pictures

Terrible nothing like picture

Thickness7%█▂▂▁▅▃

Thin

It is very thin

very thin

Durability6%▁█▅█▃▄

Just falls apart

FAQ

Common Black Feather Boa questions

Answered from the same tracked data.