Black Doll
MaybeReturns run at only 1.1% of orders. But shoppers spend only $24K a year here, so Black Doll is a Maybe.
- Flapen Score
- 52 / 100Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 4452
- Market size
- £24K/yr85K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 36%top-5 click share · 21 brands · 87 sellers
Flapen Score
Black Doll against its category
The dotted line is the Toys & Games average. Past it, Black Doll is stronger. Inside it, weaker.
Market
The Black Doll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Doll 85K times last year and spent an estimated £24K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £24Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- black baby doll28K searches a year
02 · Price
A sale here is worth £18.22.
Listings sell for £18.22 on average, from £4.99 to £38.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.22 that is £0 to £2K a year per listing.
- Average price
- £18.22inside the $15 to $100 sweet spot
- Price range
- £4.99–£38.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #842 within Dolls & Accessories. It carries 1,943 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 76%
- Out of stock, average day
- 6.9%
- Average rank
- #842in Dolls & Accessories
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,943per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Black Doll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Magic Toy Shop BiBi Doll 18 Eshe Black Baby Doll with 16 Realistic Sounds Soft Body with Vinyl Head & Limbs Ethnic Brown Eyes Yellow Outfit Dummy for Girls & Boys
- Price
- £16.03
- Rating
- 4.6/5
- Reviews
- 2,102
- Age
- 1y ago

John Adams | Tiny Tears - Teeny Baby - 30cm soft bodied doll: One of the UKs best loved doll brands! | Nurturing Dolls | Ages 10m+ Pink
- Price
- £15.11
- Rating
- 4.6/5
- Reviews
- 663
- Age
- 3y ago

BiBi Doll 20 Black Ethnic Baby Girl Doll - Large Lifelike Size Soft Body with Dummy & Sounds in Pink & White Outfit Toy for Boys & Girls Aged 18 Months+
- Price
- £15.55
- Rating
- 4.5/5
- Reviews
- 440
- Age
- 6y ago

Nice2you Black Baby Doll 10in / 25cm American African Black Girl Doll with Dress for Toddlers 1-3 Realistic Reborn Doll for Kids Aged 2 3 4 5 6 Silicone Small Black Doll Toy for Birthday Gift
- Price
- £14.58
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 2y ago

Asudaro Lifelike African American Reborn Baby Doll Real Looking Baby Dolls for Girls Washable Soft Body for 3 Years Old Girls 8in Black Baby Doll
- Price
- £11.22
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 2y ago
Trending
90-day click momentum
Babesnug Realistic Black Reborn Baby Dolls with Two Outfits - 18 Inch Lifelike Newborn Baby Doll Girl Soft Vinyl Limbs & Weighted Cloth Body Gift for Collectors & Kids Age 3+
- Price
- £32.16
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 4mo ago

40cm / 12 inch Black Baby Doll with Small Rabbit Toy Accessories- African American Baby Dolls with Curly Hair in Gift Box for 3+ Kids
- Price
- £16.84
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4y ago

Joygoodta Black Baby Dolls Black Baby Dolls 12 Vinyl Soft & Safe Realistic Doll African Curls Reborn for Boys Girls Style 2
- Price
- £10.37
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Toy Chois 12 Twin Baby Dolls Blue Outfit Soft Body Black and White Doll
- Price
- £23.08
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago

Anano 18 Inch Full Silicone African American Black Reborn Baby Girl Doll
- Price
- £36.47
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch date
Babesnug Realistic Black Reborn Baby Dolls with Two Outfits - 18 Inch Lifelike Newborn Baby Doll Girl Soft Vinyl Limbs & Weighted Cloth Body Gift for Collectors & Kids Age 3+
- Price
- £32.16
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 4mo ago

Joygoodta Black Baby Dolls Black Baby Dolls 12 Vinyl Soft & Safe Realistic Doll African Curls Reborn for Boys Girls Style 2
- Price
- £10.37
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Toy Chois 12 Twin Baby Dolls Blue Outfit Soft Body Black and White Doll
- Price
- £23.08
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago

Anano 18 Inch Full Silicone African American Black Reborn Baby Girl Doll
- Price
- £36.47
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 1y ago

dollbie 6 Pack 11.5 inch African American Black Toy Doll Playset with Fashion Outfits Design and Accessories like Cronw Necklace Headsarf (Gift Box Package)
- Price
- £21.94
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
87
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
36%
Top 20: 81%
Open market
32%
- The Magic Toy Shop27%
- ZITA ELEMENT9%
- OUOZZZ9%
- Miniland9%
- John Adams7%
- Nice2you6%
Demand
Black Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Black Doll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black baby doll28K/yr
- black doll22K/yr
- black dolls12K/yr
- black dolls for girls16K/yr
- brown baby doll6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Doll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It does not look like the picture whatsoever
Ethnic yellow? Ethnic yellow seems controversial to be describing the black baby's option as ethnic yellow? When the lighter babies are described as simply yellow, pink blue? Etc. Seems unethical.
Looks nothing like the picture it's cloth not silicone and no bunny
albeit, too big to swallow
Small
Smaller than the baby Annabelle little brother doll
The shape of BIbis head was a bit squashed once the hat is off
However, the hair isn't as soft as another brand I bought before
Not value for money
Love
Well made and has a cute features
Good quality
Good quality doll
Perfect size
good sized doll
Good sized hard-bodied baby doll
Great doll for price
Great price
worth the money
As described
As shown in picture
She looks exactly like the picture
A great first doll being soft bodied
So soft to touch
Her hair is soft
Return
1.1% Return rate 76% Fixable by listing
albeit, too big to swallow
Small
Smaller than the baby Annabelle little brother doll
It does not look like the picture whatsoever
Ethnic yellow? Ethnic yellow seems controversial to be describing the black baby's option as ethnic yellow? When the lighter babies are described as simply yellow, pink blue? Etc. Seems unethical.
Looks nothing like the picture it's cloth not silicone and no bunny
it is hard silicone
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Doll questions
Answered from the same tracked data.









