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Black Cat Plush

Fail

Shoppers spend only $19K a year here, so Black Cat Plush is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£19K/yr78K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
60%top-5 click share · 14 brands · 58 sellers

Flapen Score

Black Cat Plush against its category

The dotted line is the Toys & Games average. Past it, Black Cat Plush is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Cat Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Cat Plush 78K times last year and spent an estimated £19K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
1.9%
Market size, estimated
£19Ka year
Peak month
December3.3× the quietest month
Top search term
black cat plush38K searches a year

02 · Price

A sale here is worth £12.74.

Listings sell for £12.74 on average, from £6.39 to £24.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.74 that is £0 to £1K a year per listing.

Average price
£12.74under the $15 to $100 sweet spot
Price range
£6.39–£24.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,263 within Soft Toys. It carries 793 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,263in Soft Toys
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
793per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Cat Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£974£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

58

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

20%

  • Mewaii24%
  • WILD REPUBLIC19%
  • OUKEYI12%
  • AURORA9%
  • Yamepuia8%
  • BESPORTBLE7%

Demand

Black Cat Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Black Cat Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black cat plush38K/yr
  • black cat teddy18K/yr
  • black cat soft toy10K/yr
  • black cat toy7K/yr
  • jellycat black cat3K/yr
  • black cat squishmallow2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Cat Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.08

My mistake read the size wrong

Its very narrow

Smaller than I expected

Advertised Vs Actual Product16%−0.09

Item received does not match photos

Not as specified

Not as described

Quality-Overall16%−0.01

Cheap quality, over priced, under stuffed, photos mislead

Low quality

Very low quality

Stitch/Finish/Polish9%−0.05

Ok. Seams starting to come undone the first day

Value For Money7%−0.04

Its expensive for what you get really

for the price not worth it

Love

Soft Feel36%

Very soft

the fur is so soft

soft to touch

Value For Money15%−0.04

saved money

And very good price

Well worth the money

Fun/Entertainment Experience11%+0.83

Beautiful cat toy

I think that's both fun and adorable

Lovely soft toy perfect for kids

Quality-Overall9%−0.01

The quality is very good

So cute and well made

Lovely quality much better than I expected

Size-Overall4%−0.08

is a really good size

This cat is a good size bigger than I expected and super cute and very soft

perfect for anyone

Return

1.3% Return rate 54% Fixable by listing

Size-Overall30%█▂▅▂▃▄

My mistake read the size wrong

Its very narrow

Smaller than I expected

Advertised Vs Actual Product18%▁█▆█▃▂

Item received does not match photos

Not as specified

Not as described

Quality-Overall18%▁▅▃▆▅█

Cheap quality, over priced, under stuffed, photos mislead

Low quality

Very low quality

Material Quality5%▁▁▁█▆▇
Weight Heavy5%▁▁▁█▁▁

FAQ

Common Black Cat Plush questions

Answered from the same tracked data.