Black Cat Plush
FailShoppers spend only $19K a year here, so Black Cat Plush is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £19K/yr78K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 58 sellers
Flapen Score
Black Cat Plush against its category
The dotted line is the Toys & Games average. Past it, Black Cat Plush is stronger. Inside it, weaker.
Market
The Black Cat Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Cat Plush 78K times last year and spent an estimated £19K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £19Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- black cat plush38K searches a year
02 · Price
A sale here is worth £12.74.
Listings sell for £12.74 on average, from £6.39 to £24.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.74 that is £0 to £1K a year per listing.
- Average price
- £12.74under the $15 to $100 sweet spot
- Price range
- £6.39–£24.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,263 within Soft Toys. It carries 793 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,263in Soft Toys
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 793per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Black Cat Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WILD REPUBLIC Black Cat Stuffed Animal Plush Toy Gifts for Kids HugEms 7 Inches
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 6,106
- Age
- 10y ago

Mewaii Black Cat Plush Kawaii Plushies Ultra-Soft 20cm
- Price
- £10.82
- Rating
- 4.4/5
- Reviews
- 1,395
- Age
- 2y ago

Mewaii Black Cat Teddy Cute Plushies Ultra-Soft 33cm (13in)
- Price
- £14.16
- Rating
- 4.3/5
- Reviews
- 2,160
- Age
- 1y ago

OUKEYI Simulation Black Cat Plush Toy 50m/19.6inch Realistic Plush Cat Stuffed Animal Kitten dolls that can bark childrens birthday gifts sleeping dolls to accompany (black)
- Price
- £12.71
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

BESPORTBLE Realistic Black Cat Plush Stuffed Animal Kitten Figurine for Home Decoration Lifelike Cat for Birthday and Halloween Party Favor
- Price
- £13.86
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 1y ago
Trending
90-day click momentum
TOYANDONA Black Cat Stuffed Animal Realistic Black Cat Plush Toy Lifelike Pillow Soft Kitten Figurine Home Decor Collection Figures Birthday Halloween Party Favors Supplies
- Price
- £10.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Aurora World Inc. - Mini Flopsie - 8 Twilight Cat
- Price
- £23.05
- Rating
- 4.8/5
- Reviews
- 792
- Age
- 5y ago

Nuyiac Cat Stuffed Animals 2026 Cute Soft Plush Dolls 6 inch Cat Plush Animals Birthday Gift for Girls and Boys (Black Cat)
- Price
- £10.04
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago

Aiuidun Giant Black Cat Plush Pillow - 23.6 Extra Long Stuffed Animal Body Pillow for Kids & Adults Super Soft Huggable Black Cat Plushie Toy Gift for Christmas Birthday Halloween
- Price
- £13.80
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 11mo ago

GALPADA Realistic Black Cat Plush Toy Soft Stuffed Animal 11 Inch Cute Cartoon Pillow for Home Decor Birthday Halloween Party Favors
- Price
- £13.54
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Nuyiac Cat Stuffed Animals 2026 Cute Soft Plush Dolls 6 inch Cat Plush Animals Birthday Gift for Girls and Boys (Black Cat)
- Price
- £10.04
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago

TOYANDONA Black Cat Stuffed Animal Realistic Black Cat Plush Toy Lifelike Pillow Soft Kitten Figurine Home Decor Collection Figures Birthday Halloween Party Favors Supplies
- Price
- £10.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

SQEQE Weighted Black Cat Stuffed Animals Soft Weighted Cat Plush Pillow Cute Plushie Toy for Kids Adults 25CM
- Price
- £15.16
- Rating
- 4.1/5
- Reviews
- 501
- Age
- 9mo ago

Aiuidun Giant Black Cat Plush Pillow - 23.6 Extra Long Stuffed Animal Body Pillow for Kids & Adults Super Soft Huggable Black Cat Plushie Toy Gift for Christmas Birthday Halloween
- Price
- £13.80
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 11mo ago

OUKEYI Simulation Black Cat Plush Toy 50m/19.6inch Realistic Plush Cat Stuffed Animal Kitten dolls that can bark childrens birthday gifts sleeping dolls to accompany (black)
- Price
- £12.71
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
58
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
20%
- Mewaii24%
- WILD REPUBLIC19%
- OUKEYI12%
- AURORA9%
- Yamepuia8%
- BESPORTBLE7%
Demand
Black Cat Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Black Cat Plush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black cat plush38K/yr
- black cat teddy18K/yr
- black cat soft toy10K/yr
- black cat toy7K/yr
- jellycat black cat3K/yr
- black cat squishmallow2K/yr
Reviews and returns
What reviews say buyers love and hate about Black Cat Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
My mistake read the size wrong
Its very narrow
Smaller than I expected
Item received does not match photos
Not as specified
Not as described
Cheap quality, over priced, under stuffed, photos mislead
Low quality
Very low quality
Ok. Seams starting to come undone the first day
Its expensive for what you get really
for the price not worth it
Love
Very soft
the fur is so soft
soft to touch
saved money
And very good price
Well worth the money
Beautiful cat toy
I think that's both fun and adorable
Lovely soft toy perfect for kids
The quality is very good
So cute and well made
Lovely quality much better than I expected
is a really good size
This cat is a good size bigger than I expected and super cute and very soft
perfect for anyone
Return
1.3% Return rate 54% Fixable by listing
My mistake read the size wrong
Its very narrow
Smaller than I expected
Item received does not match photos
Not as specified
Not as described
Cheap quality, over priced, under stuffed, photos mislead
Low quality
Very low quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Cat Plush questions
Answered from the same tracked data.









