black cape kids
Skip itSoft demand (-67.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good543.72avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.02–£19.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.38avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 66K searches
Growth
Bad-67.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black cape kids is a £21K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
black cape kids market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £34K–£42K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 79%
- Out of stock
- 22.5%
- Avg brand age
- 42 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
53
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
44%
Top 20: 79%
Open market
36%
- Smiffys13%
- Aomig12%
- AOOWU10%
- Proumhang10%
- AUYAO10%
- MIVAIUN9%
Demand
Weekly Amazon search volume, last 39 weeks — -67.0% search growth over the last 90 days.Top black cape kids search terms
- kids cape11K/yr
- black cape kids18K/yr
- black cloak kids13K/yr
- kids black cape9K/yr
- kids cloak5K/yr
- kids black cloak7K/yr
- halloween cape kids4K/yr
Top black cape kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aomig Black Hooded Cape Kids Long Hooded Robe Cloak Holloween Grim Reaper Cape for Boys Girls Halloween Christmas Witch Vampires Devil Costume Cosplay Fancy Dress Party (100cm/39.37in)
Aomig£5.164.0★570 rev
AOOWU Black Witch Kids Hooded Cape - Long Cloak for Vampire Grim Reaper Halloween Fancy Dress & Masquerade (100cm/39in)
AOOWU£6.394.1★723 rev
Smiffys Hooded Cape Black Long Halloween Child Fancy Dress Child Dress Up Accessories
Smiffys£6.704.2★945 rev
MIVAIUN Black Cape Halloween Hooded Cape Witch Cosplay Accessories Adult/Kids Halloween Fancy Dress Costume Adult cape Cloak for Halloween Party Fancy Dress Masquerade Family Party (Black 90cm)
MIVAIUN£6.103.8★74 rev
Proumhang Black Hooded Cape Kids Hooded Robe Cloak Witch Cloak Vampires Cape Devils Cloak Grim Reaper Cape for Boys Girls Halloween Masquerade Christmas Cosplay Fancy Dress Party 100cm/39.3
Proumhang£6.634.3★258 rev
Newest
by launch date
AUYAO Kids Superhero Capes 2Pcs with Mask Fancy Dress Up Child Capes Set
AUYAO£5.414 rev
Makroyl Kids Velvet Hooded Cloak Cape Perfect for Halloween Christmas School Plays Wizard Elf Fairy Cosplay & Fancy Dress Costumes (Black Small)
Makroyl£8.001,185 rev
Medieval Cape with Hood - Renaissance Festival Cloak- Faux Leather Ring Buckle Closure Zauberer Zaubermantel for Fantasy LARP Costume Halloween Party Cosplay Masquerade (Green S (110-130))
JDFAIJEAL£16.8222 rev
Medieval Cape with Hood - Renaissance Festival Cloak- Faux Leather Ring Buckle Closure Zauberer Zaubermantel for Fantasy LARP Costume Halloween Party Cosplay Masquerade (Black S (110-130))
JDFAIJEAL£16.295 rev
GWAWG Halloween Hooded Cape Kids Unisex Long Black Hooded Cloak Vampire Cape Witch Cloak Fancy Dress Costume for Halloween Christmas Party Carnival Cosplay for Kids 120cm/47.24in
GWAWG£6.405 rev
Trending
90-day click momentumMakroyl Kids Velvet Hooded Cloak Cape Perfect for Halloween Christmas School Plays Wizard Elf Fairy Cosplay & Fancy Dress Costumes (Black Small)
Makroyl£8.004.5★
GraduatePro Kids Graduation Cap and Gown Nursery 2026 Kindergarten Preschool Toddler Child Costume Outfit Black 27=S
GraduatePro£14.214.5★
GraduationMall Matte Nursery Graduation Cap and Gown for Kids with 2026 Tassel Kindergarten Preschool Graduation Hat Black 33(123-130cm)
GraduationMall£15.774.7★
AUYAO Kids Superhero Capes 2Pcs with Mask Fancy Dress Up Child Capes Set
AUYAO£5.413.8★
Makroyl Kids Velvet Hooded Cloak Cape Perfect for Halloween Christmas School Plays Wizard Elf Fairy Cosplay & Fancy Dress Costumes (Black Large)
Makroyl£10.264.5★
What buyers say about black cape kids
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant Quality”
“Value for money”
“Value for money, size”
“Does the job”
“Lovely item, really soft”
“Lightweight and easy for children to wear”
“made it easier to get him still”
“Bright colours and quality seems good so far”
“Lovely design”
“the cape is really good quality material”
What buyers complain about
“Cheap”
“Material very cheap and thin”
“to short on a back”
“Not worth it”
“flimsy”
“Cheap and bad design”
“The clip is sewn on wrong so cant be attached together properly”
“Faulty clips”
“Its quite thin material”
“smells awful”
Top return reasons
Common questions
- Is black cape kids profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 43 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -67.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the black cape kids niche?
- 26 brands and 53 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in black cape kids?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 2.6%.
- What does it cost to enter the black cape kids niche?
- Listings span £4.02–£19.47; the average listing price is £8.38 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.