Skip to content

Black Cape Kids

Fail

Demand is soft, at -67.0% this quarter, so Black Cape Kids is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£21K/yr66K searches / yr
90-day growth
-67.0%search demand this quarter
Competition
44%top-5 click share · 26 brands · 53 sellers

Flapen Score

Black Cape Kids against its category

The dotted line is the Toys & Games average. Past it, Black Cape Kids is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Cape Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Cape Kids 66K times last year and spent an estimated £21K. The top 5 brands take 55% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-67.0%
Conversion, latest week
3.9%
Market size, estimated
£21Ka year
Top search term
kids cape11K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £4.02 to £19.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.38 that is £838 to £2K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£4.02–£19.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£838–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #497 within Dress-Up Accessories. It carries 544 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
22.5%
Average rank
#497in Dress-Up Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
544per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black Cape Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£639£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

53

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

44%

Top 20: 79%

Open market

36%

  • Smiffys13%
  • Aomig12%
  • AOOWU10%
  • Proumhang10%
  • AUYAO10%
  • MIVAIUN9%

Demand

Black Cape Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov · busiest ÷ quietest = 24.2× · 9 of 12 months tracked

Search terms

Top Black Cape Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids cape11K/yr
  • black cape kids18K/yr
  • black cloak kids13K/yr
  • kids black cape9K/yr
  • kids cloak5K/yr
  • kids black cloak7K/yr
  • halloween cape kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Cape Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.02

Cheap

awful quality

Cheaply made

Material Quality22%−0.29

Material very cheap and thin

Very cheap stratchy plastic material which doesnt fold nicely

The material is flimsy however it served the purpose it was needed for,thanks

Size-Overall17%−0.13

to short on a back

Very wide

Brush is a little small

Value For Money7%+0.84

Not worth it

But definitely not worth the money

Strength7%−0.12

flimsy

Love

Quality-Overall26%−0.02

Brilliant Quality

Good product

Good items

Value For Money16%+0.84

Value for money

Great value

Good for the price

Size-Overall10%−0.13

Value for money, size

Good size gown

just the right length

Advertised Vs Actual Product9%+0.97

Does the job

As described

Just as described

Soft Feel6%

Lovely item, really soft

soft so it does the job

Return

2.6% Return rate 56% Fixable by listing

Size-Overall44%█▅▅▃█▅

to short on a back

Very wide

Brush is a little small

Quality-Overall16%▁▇▆▃▃█

Cheap

awful quality

Cheaply made

Material Quality9%▁▄▄█▁▂

Material very cheap and thin

Very cheap stratchy plastic material which doesnt fold nicely

The material is flimsy however it served the purpose it was needed for,thanks

Thin9%▁█▇█▅▅
Advertised Vs Actual Product5%▁▃▄▅█▄

FAQ

Common Black Cape Kids questions

Answered from the same tracked data.