Skip to content

Black Cape Kids

soft demand (-67.0% this quarter) — Black Cape Kids doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 5Growth 0Conversion 48Competition 69Returns 59Price range 29Avg price 23Brand share 80Review moat 74Quality gap 79
This niche Category average

Is Black Cape Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Cape Kids is a £21K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 44/100.

Black Cape Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -67.0% over the last 90 days and 3.9% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr5K
Search volume / yr-67.0%66K
Conversion rate3.9%
Avg price£8.38

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers26 · 53
Top-5 product click share44%
Open market45%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement79%
New entrants (1y)6· 0 succeeded
Avg rating4.2★
Avg reviews544

Top Black Cape Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£639£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

53

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

44%

Top 20: 79%

Open market

36%

  • Smiffys13%
  • Aomig12%
  • AOOWU10%
  • Proumhang10%
  • AUYAO10%
  • MIVAIUN9%

Black Cape Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR3.9%Products43Brands26Top 5 Brands55%OOS Rate22.5%Rating4.2★Reviews544Avg BSR#497
15K10KSpike '26Prime Day '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top Black Cape Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kids cape11K/yr
  • black cape kids18K/yr
  • black cloak kids13K/yr
  • kids black cape9K/yr
  • kids cloak5K/yr
  • kids black cloak7K/yr
  • halloween cape kids4K/yr

What reviews say buyers love and hate about Black Cape Kids

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall26%

Brilliant Quality

Value For Money16%

Value for money

Size-Overall10%

Value for money, size

Advertised Vs Actual Product9%

Does the job

Soft Feel6%

Lovely item, really soft

What buyers complain about

92% of reviews
Quality-Overall23%

Cheap

Material Quality22%

Material very cheap and thin

Size-Overall17%

to short on a back

Value For Money7%

Not worth it

Strength7%

flimsy

Black Cape Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Quality-Overall
16%
3Material Quality
9%
4Thin
9%
5Advertised Vs Actual Product
5%

Common Black Cape Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Cape Kids 44/100 on Amazon United Kingdom — Skip it. The niche generates £21K/yr across 43 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -67.0% over the last 90 days.
Black Cape Kids buyers on Amazon United Kingdom complain most about Quality-Overall, Material Quality, Size-Overall, the themes mined from the niche's reviews. Its return rate is 2.6%.