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Black Angel Wings

Fail

Shoppers spend only $38K a year here, so Black Angel Wings is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£38K/yr149K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
47%top-5 click share · 28 brands · 46 sellers

Flapen Score

Black Angel Wings against its category

The dotted line is the Toys & Games average. Past it, Black Angel Wings is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Angel Wings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Angel Wings 149K times last year and spent an estimated £38K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
2.7%
Market size, estimated
£38Ka year
Peak month
October53.0× the quietest month
Top search term
black wings51K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £3.95 to £18.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.52 that is £952 to £2K a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£3.95–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£952–£2K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #698 within Dress-Up Accessories. It carries 335 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
71%
Out of stock, average day
23.9%
Average rank
#698in Dress-Up Accessories
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
335per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Angel Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

46

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

47%

Top 20: 88%

Open market

45%

  • Boland14%
  • StockStore11%
  • Newthinking9%
  • REDSTAR9%
  • BESPORTBLE7%
  • Goenb6%

Demand

Black Angel Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 53.0×

Search terms

Top Black Angel Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wings51K/yr
  • black angel wings39K/yr
  • black wings adult14K/yr
  • black angel wings adult15K/yr
  • black feather wings5K/yr
  • black wings costume4K/yr
  • maleficent wings6K/yr
  • demon wings5K/yr
  • angel wings black6K/yr
  • black devil wings4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Angel Wings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.17

Poor quality, feathers were falling off and patches were missing

Terrible quality

Size-Overall20%−0.52

Wrong size

Advertised Vs Actual Product20%+1.29

V v sad about the wand though it doesnt look like the one in the photos at all

Durability17%−0.11

Broke as soon as I put it on

the feathers started falling out

Product Condition10%−0.17

I assume this is a product that was returned by another customer

Love

Color25%+2.77

Lovely item, green rather that as I thought

Advertised Vs Actual Product25%+1.29

Looked excatly like pictures

Durability8%−0.11

The lasted the whole day

Value For Money8%+0.84

Not super expensive

Quality-Overall8%−0.17

So must be good quality

Return

5.1% Return rate 49% Fixable by listing

Size-Overall43%█▃▄▅▅▄

Wrong size

Quality-Overall16%▁█▁▁▄▁

Poor quality, feathers were falling off and patches were missing

Terrible quality

Durability7%▁▁▁▁▇█

Broke as soon as I put it on

the feathers started falling out

Defective Material/Parts5%▁▁█▁▁▁
Material Quality5%▁▁▁█▁▅

FAQ

Common Black Angel Wings questions

Answered from the same tracked data.