Is black angel wings profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (43/100).

How competitive is the black angel wings niche?

28 brands and 46 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in black angel wings?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 5.1% — above our launch gate.

When does demand for black angel wings peak?

Demand peaks in Oct–Nov; the busiest month runs 53.0× the quietest.

What does it cost to enter the black angel wings niche?

Listings span £3.95–£18.76; the average listing price is £9.52 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.

black angel wings

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great335.26

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.52

avg listing price — sweet spot $15–$100

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Price range

Okay£3.95–£18.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-29.0%

90-day search growth — must beat 0% to launch

Market size

Bad£38K

£38K/yr · 149K searches

Signals No Dominant Brand Quality Gap High Returns

According to Flapen's Amazon United Kingdom niche tracking, black angel wings is a £38K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

black angel wings market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £57K–£76K; units × avg price
Conversion rate: 2.7%
Avg BSR: #698
Page quality: 0%
Prime: 71%
Sponsored: 74%
Out of stock: 23.9%
Avg brand age: 38 months
Avg seller age: 208 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

47%

Top 20: 88%

Open market

45%

Boland14%
StockStore11%
Newthinking9%
REDSTAR9%
BESPORTBLE7%
Goenb6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 53.0×

Open Trend

Top black angel wings search terms

black wings51K/yr -29.9%2.3% conv.
black angel wings39K/yr +14.2%3.0% conv.
black wings adult14K/yr +12.0%3.2% conv.
black angel wings adult15K/yr +11.5%2.5% conv.
black feather wings5K/yr -34.9%4.5% conv.
black wings costume4K/yr +33.3%2.4% conv.
maleficent wings6K/yr -86.4%0.8% conv.
demon wings5K/yr -39.9%0.0% conv.
angel wings black6K/yr -33.5%6.5% conv.
black devil wings4K/yr -3.3%1.1% conv.

All search terms

Top black angel wings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boland Black Wing for Adults - 50 x 50 cm - Durable Lightweight Perfect for Costumes Cosplay Halloween & Themed Events Adjustable Fit

Boland£8.913.7★2,819 rev

Angel Wings And Halo Costume For Women -Includes 1x Feather Black Angel Wings & 1x Fur Black Halo Headband For Halloween Cosplay Party & Dark Fantasy Theme

StockStore£6.543.8★24 rev

Newthinking Angel Wings and Halo Black Halloween Feather Wings

Newthinking£7.584.1★280 rev

BESPORTBLE Angel Wing Decoration Wings for Christmas Party Costume Stage Performance Cosplay Prop 23.23X22.05In Black Fairy Adult Butterfly Cape Festival Light Up Flying Models Fancy Dress

BESPORTBLE£12.024.3★3 rev

Womens Black Angel Wings and Halo with Fairy Wand - Fallen Angel Costume Halloween Costumes for Women - Black Feather Wings Halo Headband and Heart Wand Halloween Outfits for Girls

REDSTAR£8.644.2★297 rev

Newest

by launch date

Barbotimer Womens Glitter Sheer Butterfly Wings Double Layered Cutout Fairy Wings Halloween Cosplay Costume Party Dress Up Prop (Black One Size)

Barbotimer£5.810 rev

2mo ago

MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Black

MUNAFIE£14.26225 rev

5mo ago

ZSUIQIN 1 Pcs Gothic Feather Shawl Black Feather Shrug Cape Shawl Stole Feather Choker Neck Wrap Collar Carnival Costume for Halloween Cosplay (Black)

ZSUIQIN£7.924 rev

7mo ago

Angel Wings And Halo Costume For Women -Includes 1x Feather Black Angel Wings & 1x Fur Black Halo Headband For Halloween Cosplay Party & Dark Fantasy Theme

StockStore£6.5424 rev

10mo ago

SDXCJY Kids Halloween Bat Cape Wing Black Bat Wings with Adjustable Strap Devil Wings Accessories for Vampire Costume Kids & Cosplay Parties(48 * 20cm) (black)

SDXCJY£5.309 rev

11mo ago

What buyers say about black angel wings

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Lovely item, green rather that as I thought”

Advertised Vs Actual Product25%

“Looked excatly like pictures”

Durability8%

“The lasted the whole day”

Value For Money8%

“Not super expensive”

Quality-Overall8%

“So must be good quality”

Size-Overall8%

“this is best suited for a child or someone wearing thin clothing”

What buyers complain about

Quality-Overall20%

“Poor quality, feathers were falling off and patches were missing”

Size-Overall20%

“Wrong size”

Advertised Vs Actual Product20%

“V v sad about the wand though it doesnt look like the one in the photos at all”

Durability17%

“Broke as soon as I put it on”

Product Condition10%

“I assume this is a product that was returned by another customer”

Strap/String Quality7%

“The size of the arm straps are small”

Top return reasons

Size-Overall43%

Quality-Overall16%

Durability7%

Defective Material/Parts5%

Material Quality5%

Strength5%

Functionality-Overall5%

Advertised Vs Actual Product2%

Value For Money2%

Thin2%

Common questions

Is black angel wings profitable to sell on Amazon United Kingdom?: The niche generates £38K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (43/100).
How competitive is the black angel wings niche?: 28 brands and 46 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in black angel wings?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 5.1% — above our launch gate.
When does demand for black angel wings peak?: Demand peaks in Oct–Nov; the busiest month runs 53.0× the quietest.
What does it cost to enter the black angel wings niche?: Listings span £3.95–£18.76; the average listing price is £9.52 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.